IPTC Photo Metadata Conference 2025
Online – 18 September 2025: 15.00 to 18.00 UTC
The 2025 IPTC Photo Metadata Conference will focus on Photo Metadata in AI and workflows.
Topics will include:
- Update on the latest in photo metadata from the IPTC, including work on metadata for AI plus the latest from the Media Provenance Committee, bringing C2PA to the news and media industries
- Invited speakers showing how photo metadata is used to help real-world photographers and media managers handle huge amounts of imagery in real-world workflows
- See the impact of AI on photography, both in terms of creating images and by using AI to improve photo management workflows
Agenda
| Time | Session | Speaker(s) |
| 15.00 – 15.10 | Welcome and Introduction | Brendan Quinn, Managing Director, IPTC David Riecks, Lead, IPTC Photo Metadata Working Group |
| 15.10 – 16.00 | Topic 1: Metadata and Generative AI | |
| AI Preferences and AI Opt-Out Best Practices | Brendan Quinn, IPTC | |
| IPTC Photo Metadata: Proposed new properties for Generative AI | David Riecks, IPTC Photo Metadata Working Group | |
| Legal and copyright issues around AI opt-out | Paul Reinitz, Paul Reinitz Consulting (ex-Getty Images) | |
| 16.00 – 17.00 | Topic 2: Image metadata in the real world | |
| Metadata for Image Quality in Galleries, Libraries, Archives and Museums (GLAM) | Ottar A.B. Anderson, Head of Photography at SEDAK, the GLAM imaging service of Møre og Romsdal County in Norway | |
| Adobe Custom Metadata Panel update | David Riecks, IPTC Photo Metadata Working Group | |
| AI caption tagging for the Superbowl | Jerry Lai, Senior Director of Content, Imagn Images | |
| 17.00 – 18.00 | Topic 3: Update on C2PA / Content Credentials | |
| IPTC C2PA and Media Provenance updates | Brendan Quinn, IPTC | |
| Investigations into C2PA | Tim Bray, Textuality (founder of OpenText, creator of XML and much more!) | |
| Mapping image publishing workflows at CBC | Marcos Armstrong, CBC / Radio Canada | |
| 18.00 – 18.05 | Wrap-up | Brendan Quinn, Managing Director, IPTC David Riecks, Lead, IPTC Photo Metadata Working Group |
Previous Conferences
The IPTC Photo Metadata Conference has been held almost every year since 2007.
Watch video recordings and see presentation slides from our previous events:
- 2024 IPTC Photo Metadata Conference videos featuring a history of 20 years of IPTC Photo Metadata, panels on content authenticity and photo metadata in AI, and a demo of Adobe’s Custom Metadata Panel.
- There was no IPTC Photo Metadata Conference in 2023.
- 2022 IPTC Photo Metadata Conference videos continuing our efforts on accessibility and authenticity with Microsoft, CameraBits, vAIsual and more.
- 2021 IPTC Photo Metadata Conference videos featuring a focus on accessibility and authenticity with Macmillan Learning, the Smithsonian, Adobe, the Content Authenticity Initiative and more
- 2020 IPTC Photo Metadata Conference videos including presentations from Google, Getty Images, Picturemaxx, Content Authenticity Initiative and others.
- Discover what was presented and discussed at meetings before 2020