Video Metadata Hub
A common ground for video management: a set of video metadata properties which can be expressed using multiple technical standards.
Video Metadata Hub Recommendation 1.6 is the latest version.
The first Recommendation was presented at IPTC’s Video Day on 25 October 2016.
Download the Video Metadata Hub one-pager PDF
Join the public IPTC Video Metadata discussion group
Finding Common Ground …
IPTC’s “Hub” Recommendation covers many use cases and exchange of metadata over multiple standards.
It was developed to provide a cohesive solution for the variety of different standards used for compressing video and audio, for file formats, and for different schemas of metadata properties.
The Video Metadata Hub (VMH) supports varied technical solutions with the key goal of storing and exchanging metadata in a safe and reliable way, with a universal metadata schema.
The VMH is comprised of a single set of video metadata properties, which can be expressed by multiple technical standards, in full as reference implementation in XMP, EBU Core and JSON. These properties can be used for describing the visible and audible content, rights data, administrative details and technical characteristics of a video.
Upcoming Events
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IPTC Photo Metadata Conference 2025 - open to the public
- Location
- Online
- Date(s)
- Autumn 2025 TBC
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IPTC Autumn Meeting 2025 - for IPTC members
- Location
- Online
- Date(s)
- 15 - 17 October, 2025
Latest News
The IPTC Video Metadata Working Group has released version 1.6 of its Video Metadata Hub standard, including terms for rights usage, language, and content created by Generative AI models. New properties Rights Usage Terms: The licensing parameters of the video expressed in free text. (Aligned with the equivalent term in IPTC Photo Metadata.) Changed properties […]