Video Metadata Hub
A common ground for video management: a set of video metadata properties, which can be expressed by multiple technical standards.
Video Metadata Hub Recommendation 1.4 is the latest version.
The first Recommendation was presented at IPTC’s Video Day on 25 October 2016.
Download the Video Metadata Hub one-pager PDF
Join the public IPTC Video Metadata discussion group
Finding Common Ground …
IPTC’s “Hub” Recommendation covers many use cases and exchange of metadata over multiple standards.
It was developed to provide a cohesive solution for the variety of different standards used for compressing video and audio, for file formats, and for different schemas of metadata properties.
The Video Metadata Hub (VMH) supports varied technical solutions with the key goal of storing and exchanging metadata in a safe and reliable way, with a universal metadata schema.
The VMH is comprised of a single set of video metadata properties, which can be expressed by multiple technical standards, in full as reference implementation in XMP, EBU Core and JSON. These properties can be used for describing the visible and audible content, rights data, administrative details and technical characteristics of a video.
Upcoming Events
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Photo Metadata Conference 2023 - open to the public
- Location
- To be confirmed
- Date(s)
- To be confirmed
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IPTC Autumn Meeting 2023 - for IPTC members
- Location
- Online
- Date(s)
- 2 - 4 October, 2023
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IPTC Spring Meeting 2024 - for IPTC members
- Location
- New York City, USA and online
- Date(s)
- 15 - 17 April 2024 (TBC)
Latest News
The IPTC has updated its Photo Metadata User Guide to include some best practice guidelines for how to use embedded metadata to signal “synthetic media” content that was created by generative AI systems. After our work in 2022 and the draft vocabulary to support synthetic media, the IPTC NewsCodes Working Group, Video Metadata Working Group […]