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Video Metadata Hub

A common ground for video management: a set of video metadata properties, which can be expressed by multiple technical standards.

Diagram

Finding Common Ground …

IPTC’s “Hub” Recommendation covers many use cases and exchange of metadata over multiple standards.

It was developed to provide a cohesive solution for the variety of different standards used for compressing video and audio, for file formats, and for different schemas of metadata properties.

The Video Metadata Hub (VMH) supports varied technical solutions with the key goal of storing and exchanging metadata in a safe and reliable way, with a universal metadata schema.

The VMH is comprised of a single set of video metadata properties, which can be expressed by multiple technical standards, in full as reference implementation in XMP, EBU Core and JSON. These properties can be used for describing the visible and audible content, rights data, administrative details and technical characteristics of a video.

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The IPTC Video Metadata Working Group is happy to announce the 1.0 version of the  IPTC Video Metadata Hub User Guide. The guide introduces IPTC’s Video Metadata Hub recommendation and explains how it can be used to solve metadata management problems in any organisation that processes video content, from news agencies to advertising agencies; libraries, […]