Video Metadata Hub

A common ground for video management: a set of video metadata properties, which can be expressed by multiple technical standards.

Diagram

Finding Common Ground …

IPTC’s “Hub” Recommendation covers many use cases and exchange of metadata over multiple standards.

It was developed to provide a cohesive solution for the variety of different standards used for compressing video and audio, for file formats, and for different schemas of metadata properties.

The Video Metadata Hub (VMH) supports varied technical solutions with the key goal of storing and exchanging metadata in a safe and reliable way, with a universal metadata schema.

The VMH is comprised of a single set of video metadata properties, which can be expressed by multiple technical standards, in full as reference implementation in XMP, EBU Core and JSON. These properties can be used for describing the visible and audible content, rights data, administrative details and technical characteristics of a video.

Upcoming Events
  • IPTC Spring Meeting 2023 - for IPTC members

    Location
    Tallinn, Estonia (with an online attendance option for part of the event)
    Date(s)
    15 - 17, May 2023
  • Photo Metadata Conference 2023 - open to the public

    Location
    To be confirmed
    Date(s)
    To be confirmed
  • IPTC Autumn Meeting 2023 - for IPTC members

    Location
    Online
    Date(s)
    16 - 18 October, 2023
Latest News

The IPTC Video Metadata Working Group is proud to announce the release of version 1.4 of the group’s standard, Video Metadata Hub. See the updated properties table, updated mappings table and updated guidelines document. All changes can be used immediately in Video Metadata Hub use cases, particularly in C2PA assertions (described in our recent post). […]