Video Metadata Hub

A common ground for video management: a set of video metadata properties, which can be expressed by multiple technical standards.


Video Metadata Hub Recommendation 1.2 is the latest version.
The first Recommendation was presented at IPTC’s Video Day on 25 October 2016.
Download the Video Metadata Hub one-pager PDF

Finding Common Ground …

IPTC’s “Hub” Recommendation covers many use cases and exchange of metadata over multiple standards.

It was developed to provide a cohesive solution for the variety of different standards used for compressing video and audio, for file formats, and for different schemas of metadata properties.

The Video Metadata Hub (VMH) supports varied technical solutions with the key goal of storing and exchanging metadata in a safe and reliable way, with a universal metadata schema.

The VMH is comprised of a single set of video metadata properties, which can be expressed by multiple technical standards, in full as reference implementation in XMP, EBU Core and JSON. These properties can be used for describing the visible and audible content, rights data, administrative details and technical characteristics of a video.

Upcoming Events
  • Autumn Meeting 2018

    Toronto, Canada
    15-17 October 2018
Latest News

This week we are in Toronto for the IPTC Autumn Meeting. Unfortunately the weather not as warm as it was last week but we are still enjoying ourselves immensely and learning a lot from each other! All presentations are available to members on the members-only event page. After an introduction from Chair Stuart Myles, we […]