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Video Metadata Hub

A common ground for video management: a set of video metadata properties, which can be expressed by multiple technical standards.


Finding Common Ground …

IPTC’s “Hub” Recommendation covers many use cases and exchange of metadata over multiple standards.

It was developed to provide a cohesive solution for the variety of different standards used for compressing video and audio, for file formats, and for different schemas of metadata properties.

The Video Metadata Hub (VMH) supports varied technical solutions with the key goal of storing and exchanging metadata in a safe and reliable way, with a universal metadata schema.

The VMH is comprised of a single set of video metadata properties, which can be expressed by multiple technical standards, in full as reference implementation in XMP, EBU Core and JSON. These properties can be used for describing the visible and audible content, rights data, administrative details and technical characteristics of a video.

Upcoming Events
  • IPTC Spring Meeting 2021 - for IPTC members

    Tallinn, Estonia (TBC)
    10 - 13 May, 2021
  • Photo Metadata Conference 2021 - open to the public

    Palma de Mallorca (TBC)
    20 May 2021
  • IPTC Autumn Meeting 2021 - for IPTC members

    New York City, USA (TBC)
    10 - 12 October 2021 (TBC)
Latest News

The Digital Media Licensing Association (DMLA) is holding its annual conference this week. IPTC and IPTC members have a strong presence – particularly IPTC’s Video Metadata Hub. Mark Milstein of IPTC member Microstocksolutions joined in hosting the opening “virtual cocktail party” on Sunday 25 October. Mark is leading efforts to promote IPTC’s Video Metadata Hub […]