Video Metadata Hub
A common ground for video management: a set of video metadata properties, which can be expressed by multiple technical standards.
Video Metadata Hub Recommendation 1.5 is the latest version.
The first Recommendation was presented at IPTC’s Video Day on 25 October 2016.
Download the Video Metadata Hub one-pager PDF
Join the public IPTC Video Metadata discussion group
Finding Common Ground …
IPTC’s “Hub” Recommendation covers many use cases and exchange of metadata over multiple standards.
It was developed to provide a cohesive solution for the variety of different standards used for compressing video and audio, for file formats, and for different schemas of metadata properties.
The Video Metadata Hub (VMH) supports varied technical solutions with the key goal of storing and exchanging metadata in a safe and reliable way, with a universal metadata schema.
The VMH is comprised of a single set of video metadata properties, which can be expressed by multiple technical standards, in full as reference implementation in XMP, EBU Core and JSON. These properties can be used for describing the visible and audible content, rights data, administrative details and technical characteristics of a video.
Upcoming Events
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Photo Metadata Conference 2024 - open to the public
- Location
- Online
- Date(s)
- 7 May 2024
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IPTC Autumn Meeting 2024 - for IPTC members
- Location
- Online
- Date(s)
- 30 September - 2 October, 2024
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IPTC Spring Meeting 2025 - for IPTC members
- Location
- Western Europe (location to be confirmed) and online
- Date(s)
- April - May 2024 (date to be confirmed)
Latest News
Last week, the IPTC Spring Meeting 2024 brought media industry experts together for three days in New York City to discuss many topics including AI, archives and authenticity. Hosted by both The New York Times and Associated Press, over 50 attendees from 14 countries participated in person, with another 30+ delegates attending online. As usual, […]