Video Metadata Hub
A common ground for video management: a set of video metadata properties, which can be expressed by multiple technical standards.
Video Metadata Hub Recommendation 1.2 is the latest version.
The first Recommendation was presented at IPTC’s Video Day on 25 October 2016.
Download the Video Metadata Hub one-pager PDF
Join the public IPTC Video Metadata discussion group
Finding Common Ground …
IPTC’s “Hub” Recommendation covers many use cases and exchange of metadata over multiple standards.
It was developed to provide a cohesive solution for the variety of different standards used for compressing video and audio, for file formats, and for different schemas of metadata properties.
The Video Metadata Hub (VMH) supports varied technical solutions with the key goal of storing and exchanging metadata in a safe and reliable way, with a universal metadata schema.
The VMH is comprised of a single set of video metadata properties, which can be expressed by multiple technical standards, in full as reference implementation in XMP, EBU Core and JSON. These properties can be used for describing the visible and audible content, rights data, administrative details and technical characteristics of a video.
Upcoming Events
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IPTC Spring Meeting 2021 - for IPTC members
- Location
- Tallinn, Estonia (TBC)
- Date(s)
- 10 - 13 May, 2021
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Photo Metadata Conference 2021 - open to the public
- Location
- Palma de Mallorca (TBC)
- Date(s)
- 20 May 2021
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IPTC Autumn Meeting 2021 - for IPTC members
- Location
- New York City, USA (TBC)
- Date(s)
- 10 - 12 October 2021 (TBC)
Latest News
The Digital Media Licensing Association (DMLA) is holding its annual conference this week. IPTC and IPTC members have a strong presence – particularly IPTC’s Video Metadata Hub. Mark Milstein of IPTC member Microstocksolutions joined in hosting the opening “virtual cocktail party” on Sunday 25 October. Mark is leading efforts to promote IPTC’s Video Metadata Hub […]