LATEST NEWS: IPTC metadata is now shown in Google Images results

Learn more about it here

Fitting Metadata to Your Goal:
Combining Human Knowledge and Artificial Intelligence

Photo metadata must correctly communicate critical facts, such as identifying the image creator, copyright owner, location pictured and even the background story. Photo metadata should also describe the scene from a human perspective – in human language – to make search better.
Which metadata fields focus on human knowledge and how can Artificial Intelligence enhance or supplement human-authored metadata, such as helpful descriptions and identifying persons shown in the image? 


These IPTC Conferences were held in conjunction with the CEPIC Congress for many years. As the Congress is postponed to 19 to 21 May 2021 IPTC plans to hold a Conference on one of these days – and a virtual Conference in autumn 2020 is considered too. Stay tuned.

Previous Conferences

The IPTC Photo Metadata Conference has been held for the past 13 years – find out what was presented and discussed at previous meetings.