IPTC Video Metadata Hub
Recommendation 1.5

Approved by the IPTC Standards Committee on 4 October 2023. Available at www.iptc.org/std/videometadatahub/recommendation/1.5



The Video Metadata Hub’s set of metadata properties includes:

  • ~ 20 properties describing what can be seen and heard in the video
  • ~ 15 properties providing rights related information
  • ~ 15 properties for administrative purposes
  • ~ 25 properties covering technical characteristics
  • ~ 15 structures of properties which are used for properties listed above

Each property is defined with:

  • a name
  • a definition of its semantics
  • a basic data type
  • a definition how often it may occur in the metadata about a piece of video

Technical Implementation

All Video Metadata Hub properties can be expressed by these technical standards:

  • XMP – for metadata embedded into the binary video file
  • JSON – for a stand-alone and light-weight exchange of metadata, e.g. by APIs
  • C2PA – all IPTC Video Metadata Hub properties can be embedded into C2PA assertions using the IPTC Photo and Video Metadata assertion

User Guide

We have created a detailed guide to using and implementing IPTC Video Metadata Hub which 

Example video files with embedded metadata

A short video about an IPTC event, all properties defined by a version of the Video Metadata Hub are populated and embedded by XMP. The property values reflect the property name to help sorting out what is displayed in a user interface. The video may be downloaded (8 MB) and investigated:

Recommended Mapping

Many of the Hub properties are mapped to properties defined by one or more of  these standards:

Use Cases

The IPTC Video Metadata Hub User Guide contains a section on use cases showing how a subset of the properties can be useful in these usage scenarios, among others:

  • Enterprise Advertising Production
    Non-broadcast corporate marketing video assets
  • Galleries, Libraries, Archives, Museums (GLAM)
    Moving image material held by cultural institutions, for preservation, exhibition or reference
  • Stock Footage
    Individual film/video footage clips from production or archive, made available for licensing or repurposing
  • Long-form Production
    Finished programming ready for broadcast playout or OTT delivery. (Note that the example video for long-form production will be added to this guide in the future)
  • Broadcast Media Management
    Broadcast asset management for repository and archive.
  • News Agency
    Individual video news item distributed or published by a news agency