Machine Readable Rights and the News Industry day 2013

The news publishing industry continues to look for ways to drive more digital growth, in a cost-effective manner. Many publishers have identified the ability to express rights and restrictions in a machine readable way as being a key priority.  In order to further this work, the IPTC organized a full day meeting on 12 March 2013 in Amsterdam (Netherlands).

Find below links to the presentations and videos from the event, grouped by panel:

[1/ The need …] [2/ The challenge …] [3/ Available standards] [4/ Making rights work …]

A summary of the day can be found in the article Technology, collaboration and education are key to protect the rights of content owners.

The topics of the day

At one time, news and photo agencies distributed content to editors at newspapers and broadcasters, who would manually select which items they would use in their products. In the process of this selection, they would be able to read any editors’ notes, which could include any restrictions that needed to be observed.

However, increasingly, news outlets are fully automated, with very little – if any – editorial oversight of what is published. Amongst other things, this drives the need for the expression of rights and restrictions in a way that can be evaluated automatically. This automation would allow the editorial process to be more efficient. In general, an editor still needs to exercise their judgment as to whether a particular restriction applies in a particular context. But, automatic evaluation of rights and restrictions can identify the items that need those decisions, rather than having editors inspect every single item. (This exercise of editorial judgment means that these systems are not like DRM, in which particular actions are forbidden and typically enforced by the devices involved).

Over the last couple of years, the members of the IPTC have been paying increasing attention to the question of machine readable rights for news content. The goal has been to leverage the work done by others, rather than to invent something completely new. At this event in March 2013 the IPTC wanted to get the major players interested in machine readable rights together, to explore the possibilities of working with the members of the IPTC to take advantage of the opportunities and overcome the challenges.

Opening of the day by the IPTC Chairman Vincent Baby – Video 4 min

1/ The need for machine readable rights

Moderator: Andreas Gebhard (Getty Images/IPTC)

  • Jeroen Paling, Vision Pictures (NL), for CEPIC (Europe):
    The rights holder’s view, European photographer’s view – PresentationVideo 9 min
  • Eugene Mopsik, Executive Director, ASMP (USA):
    The rights holder’s view, US photographer’s view – PresentationVideo 12 min
  • George Galt, Associate General Counsel, AP:
    The aggregator’s + news agency’s view – PresentationVideo 17 min
  • Andrew Moger, Executive Director, News Media Coalition:
    The freedom of news vs the power of event organizers – the restrictions on creating content applied by event organizers – PresentationVideo 16 min

Panel discussion – Video 28 min


2/ The challenges of working with rights expressions today

Moderator: Stuart Myles (AP/IPTC)

  • Thomas Höppner, lawyer, OLSWANG:
    Publishers and search engines: cooperation or confrontation? – PresentationVideo 17 min
  • Faisal Shahabuddin, Head of Product & Service Management, Newspaper Licensing Agency:
    Operational challenges with automated rights management – Presentation
  • Michael Steidl, Managing Director, IPTC:
    Do embedded rights metadata of photos survive social media networks – PresentationVideo 7 min
  • John D McHugh, Photojournalist & Marksta Founder:
    Marksta app- a photojournalist takes up the copyright fight – PresentationVideo 12 min

Panel discussion – Video 20 min

3/ Available standards and what they can deliver

Moderator: Michael Steidl (IPTC)

  • Graham Bell, Chief Data Architect, EDItEUR: Onix (books) – Video 16 min
  • Jeff Sedlik, CEO, PLUS Coalition: PLUS (photos) – PresentationVideo 16 min
  • Stuart Myles, Director of Schema Standards, AP & RightsML Lead/IPTC:
    RightsML (publishing) – PresentationVideo 13 min
  • Jonas Öberg, Regional Coordinator, CC Europe: Creative Commons (licenses) – PresentationVideo 16 min
  • Phil Archer, W3C: W3C’s rights related activities – Web PresentationVideo 16 min

Panel discussion – Video 8 min

4/ Making rights work across organisational and legal boundaries

Moderator: Vincent Baby (Thomson Reuters/IPTC)

  • Andrew Farrow, Project Director, LCC:
    Rights communication across media boundaries – PresentationVideo 15 min
  • Sylvie Fodor, Executive Director, CEPIC: CEPIC Image Registry (CIR) – PresentationVideo 12 min
  • Jeff Sedlik, CEO, PLUS Coalition & Ray Gauss II, Co-founder and CTO, RightsPro:
    PLUS Registry – PresentationVideo 13 min
  • Andreas Gebhard, Editorial Director, Getty Images:
    Frictionless image licensing with ImageIRC – PresentationVideo 13 min
  • Zhanfeng Yue, Deputy General Manager, Beijing Copyright Bank Tech Co. Ltd:
    Copyright Stamp: Principles, Representation and Circulation – PresentationVideo 14 min
  • Thomas Höppner, lawyer, OLSWANG (European view):
    How common are rights relating to content – worldwide? – PresentationVideo 12 min
  • George Galt, Associate General Counsel, AP (US view):
    How common are rights relating to content – worldwide? – PresentationVideo 5 min

Panel discussion – Video 13 min

Closing Roundup

Roundup of the meeting by the four moderators – Video 9 min

Copyright notice

The copyright owners of the presentations are the individual speakers, this encompasses the documents for downloading and the spoken word of the video recordings.

The copyright owner of the video recordings is the IPTC and they are licensed under the Creative Commons license CC BY

Photos: © 2013 IPTC/Michael Steidl