Liaison Partners

The IPTC maintains liaison relationships with other organisations in the industry.

We currently have relationships with:

International Standards Organisation (ISO)

The IPTC is a liaison to two ISO technical committees:

  • ISO/IEC JTC 1/SC 29: Coding of audio, picture, multimedia and hypermedia information, specifically Working Group 1 (JPEG) and Working Group 11 (MPEG)
  • ISO/TC 171/SC 2: Document file formats, EDMS systems and authenticity of information.


CIPA

CIPA, the Camera and Imaging Products Association, is the main industry standards body for the camera and photographic industry. Among other things, CIPA defines the Exif standard commonly used for in-camera embedded metadata. After a long informal relationship, IPTC and CIPA signed a formal Liaison Agreement in 2024.


The DPP

IPTC and the DPP (formerly known as the Digital Production Partnership) collaborate on issues relating to standards for media exchange, particularly for the broadcasting industry. One of our recent collaboration projects was on the DPP Live Production Exchange (LPX) protocol, which is based upon IPTC’s News in JSON (ninjs) standard.


CEPIC

CEPIC, the industry association for the picture licensing industry, has had a liaison agreement with the IPTC since 2023. Previous to the liaison agreement, CEPIC was a member of IPTC.

CEPIC and IPTC cooperate on certain initiatives or projects that benefit both organisations and their members. Such has been the case on the Google Licensable badge project in 2020.

The annual CEPIC Congress was the host of the IPTC Photo Metadata Conference from 2004 to 2019. The 2025 IPTC Spring Meeting was co-located with the 2025 CEPIC Congress.


Project Origin

The IPTC was on the Steering Committee of Project Origin, an initiative from the news and media industry to bring provenance and authenticity to news content using digital certificates. Project Origin has now been absorbed into the IPTC and now operates as the IPTC Media Provenance Committee.


C2PA logoCoalition for Content Provenance and Authenticity (C2PA)

The IPTC has an official Liaison Agreement with C2PA, and contributes to the technical specification for content authenticity and provenance which is promoted by both Project Origin and the Content Authenticity Initiative.


Global Media Registry logoGlobal Media Registry (GMR)

GMR is one of the organisations behind the forthcoming ISO specification for Global Media Identifier (GMI). The process is going through the ISO standardisation process during 2024 and 2025  as ISO IWA 44:2025. The IPTC, and some IPTC members, are participating in the drafting process.


EIDR logoEntertainment Identifier Registry Association (EIDR) 

The Entertainment Identifier Registry Association (EIDR) is a nonprofit industry association which supplies the entertainment supply chain with universal identifiers for a broad array of audio visual objects. The IPTC and EIDR are working together on content identifiers, metadata models, and provenance standards.


NABA logoNorth American Broadcasters Association (NABA)

The North American Broadcasters Association (NABA) is a forum for members to share information and best practices on cutting-edge questions that no one company can answer alone. NABA members collaborate in areas that benefit the entire industry, like advanced technology standards, cybersecurity, sustainability, AI and journalism, and protecting our spectrum. The IPTC and NABA are working together on media provenance and media metadata standards.


Trust in Archives Alliance logoTrust in Archives Alliance

The Trust in Archives Initiative (TAI) grew out of the Archival Producers Alliance and the Association of Moving Image Archivists, and has since expanded into a broad, cross-sector coalition. Led by a Steering Committee, TAI meets bi-monthly, bringing together archivists, producers, technologists, and other stakeholders to share updates and advance this work.

IPTC joined the Trust in Archives Alliance as a Coalition Member in 2026.