IPTC Photo Metadata Conference 2025

Online – 18 September 2025: 15.00 to 18.00 UTC

The 2025 IPTC Photo Metadata Conference focussed on Photo Metadata in AI and workflows.

Topics included:

  • An update on the latest in photo metadata from the IPTC, including work on metadata for AI plus the latest from the Media Provenance Committee, bringing C2PA to the news and media industries
  • Invited speakers showing how photo metadata is used to help real-world photographers and media managers handle huge amounts of imagery in real-world workflows
  • The impact of AI on photography, both in terms of creating images and by using AI to improve photo management workflows

Agenda

15.00 – 15.10 – Introduction and Welcome

Brendan Quinn, Managing Director, IPTC – Download intro session slides

Panel 1 – Metadata and Generative AI

  • AI Preferences and AI Opt-Out Best Practices – Brendan Quinn, IPTC – Download Brendan’s slides
  • IPTC Photo Metadata: Proposed new properties for Generative AI – David Riecks, IPTC Photo Metadata Working Group – Download David’s slides
  • Legal and copyright issues around AI opt-out – Paul Reinitz, Paul Reinitz Consulting (ex-Getty Images) – Download Paul’s slides

Panel 2 – Image Metadata in the Real World

  • Metadata for Image Quality in Galleries, Libraries, Archives and Museums (GLAM) – Ottar A.B. Anderson, Head of Photography at SEDAK, the GLAM imaging service of Møre og Romsdal County in Norway – Download Ottar’s slides
  • Adobe Custom Metadata Panel update – David Riecks, IPTC Photo Metadata Working Group – Download David’s slides
  • AI caption tagging for the Superbowl – Jerry Lai, Senior Director of Content, Imagn Images – Download Jerry’s slides

Panel 3: Update on C2PA / Content Credentials

Previous Conferences

The IPTC Photo Metadata Conference has been held almost every year since 2007.

Watch video recordings and see presentation slides from our previous events: