IPTC Photo Metadata Conference 2020:
Making the most out of Licensable Images
Online Webinar
Tuesday October 13, 2020, 1500-1800 UTC
Photo metadata must correctly communicate critical facts, such as identifying the image creator, copyright owner, location pictured and even the background story. Photo metadata should also describe the scene from a human perspective – in human language – to make search better.
The IPTC Photo Metadata Conference has been held in conjunction with the CEPIC Congress for many years. The 2020 CEPIC Congress has been postponed to 19 to 21 May 2021, but with so much going on in the world of image metadata, we didn’t want to miss out on the opportunity, so we held a virtual event this year.
The event is now over. Over 200 people registered. Thanks for attending!
Presentations from the 2020 Conference
To get us started (after an introduction to IPTC and to the event from Brendan Quinn), Michael Steidl, Lead of the IPTC Photo Metadata Working Group, introduced IPTC Photo Metadata, and discussed recent developments and what we see in the future of photo metadata
Download Michael’s presentation: 
View Michael’s presentation on YouTube
After Michael’s presentation, we had some very special guests for this year’s conference:
Francois Spies, Product Manager, Google Images presented Google’s recent work on the “Licensable Images” project, which adds a “licensable” badge to images in Google search results, and links from the image preview panel in search results pages directly back to a place where users can obtain a licence to re-use the image.
Francois’ presentation is not available for download.
After Francois’ presentation, he was joined by Matthew O’Such, VP SEO, Getty Images and Marcin Czyzewski, CTO, Picturemaxx on a panel discussing implementing the Licensable Images features.
Finally, Andy Parsons, Director of Content Authenticity Initiative, Adobe presented the Content Authenticity Initiative, which is “designing components and drafting standards specifications for a simple, extensible and distributed media provenance solution.”
Andy discussed questions such as: How will the Content Authenticity Initiative work? What work has been done so far and what still needs to be done? How can you help?
Download Andy’s presentation:
View Andy’s presentation on YouTube
Thanks very much for attending – we look forward to seeing you again next year!
Previous Conferences
The IPTC Photo Metadata Conference has been held annually for 13 years – find out what was presented and discussed at previous meetings.