"As content becomes commoditised, there will be a trend towards authentic, human-created work," said Scott Belsky at the 2025 Content Authenticity Summit, held last week on Roosevelt Island, New York. Read more...

On Tuesday 12 November 2023, a group of news, journalism and media organisations released what they call the "Paris Charter on AI and Journalism." Created by 17 organisations brought together by Reporters sans frontières and chaired by journalist and Nobel Peace Prize laureate Maria Ressa, the Charter aims to give journalism organisations some guidelines that they can use to navigate the intersection of Artificial Intelligence systems and journalism. Read more...

The IPTC is proud to announce that after intense work by most of its Working Groups, we have published version 1.0 of our guidelines document: Expressing Trust and Credibility Information in IPTC Standards. Read more...

Following the recent announcements of Google's signalling of generative AI content and Midjourney and Shutterstock the day after, Microsoft has now announced that it will also be signalling the provenance of content created by Microsoft's generative AI tools such as Bing Image Creator. Read more...

We're very happy that we can make public some of the video recordings from the recent IPTC Photo Metadata Conference 2020, held on Tuesday 13 October 2020. Read more...