Adding metadata to images costs money but developments in the image industry indicate a real return for those who invest in their metadata workflow now. In an increasingly automated workflow metadata drives distribution and management in all sectors. At the IPTC Photo Metadata Conference 2015 participants will hear from practitioners and game changers in rights management, software and user interfaces about how quality metadata improves business. The conference will be held on 4 June 2015 in Warsaw, Poland, in conjunction with the CEPIC Congress 2015. Find more at