LATEST NEWS: Google’s “Licensable Images” feature is now live

Learn more about it here

IPTC logoThe IPTC is excited to announce a new membership category aimed exclusively at tech startups working in the news and media industry.

The International Press Telecommunications Council is the community of leading members of the news, media and technology industries who share ideas and create technical standards that drive the industry forward.

The IPTC works across a broad range of technical areas in the news and media industry: from multi-media news syndication, to subject taxonomies used to classify news content, embedded image standards, machine-readable rights and semantic web standards.

Until now, IPTC members have mostly been large media companies (such as Bloomberg, Associated Press, Agence France Presse, Deutsche Press Agentur, Reuters News & Media, New York Times, and the BBC), large companies in the photo industry (Getty Images, Shutterstock, Visual China Group) and key technology vendors that serve the media industry (Adobe, Sourcefabric and Fotoware).

But today, more than ever, key innovations in the media industry come from large established companies and small startups working together.

Therefore, the IPTC has created a new membership category: Startup Membership.

With the new membership category, IPTC will become the forum where large and small companies can connect to share ideas, to start projects and to collaborate on creating standards for information exchange.

The IPTC regularly collaborates with all parts of the media industry plus standards organisations such as ISO and W3C and organisations in related industries such as CEPIC and camera manufacturers organisation CIPA. We also work with huge platforms such as Google, Facebook and Twitter. This new membership category will bring startup members into those conversations.

For more details, please get in touch with IPTC Managing Director Brendan Quinn at mdirector@iptc.org. Fees will vary depending on criteria such as the age and funding status of your startup.

We are excited to see the creative projects and new innovations that will emerge from the combination of startups with larger organisations in the IPTC community.

— Robert Schmidt-Nia, Chair of the Board, IPTC

The IPTC is very happy to announce that as a result of our collaboration with Google and CEPIC, Google Images’s new licensable badge and other related features are now live.

This means that when photo owners include a photograph’s Web Statement of Rights (also known as Copyright Info URL)  in an image’s embedded metadata, Google will display a “Licensable” badge on the image in Google Images search results and the image will appear when the “View all images with Commercial or other licenses” filter is selected. If the Licensor URL is also added, Google will feature a “get this image on” link that takes users directly to a page on the photo owner’s site enabling the user to easily obtain a license to re-use the image elsewhere.

Example of how Google Images search results look, showing the IPTC fields used to provide the data.

The launch on Google Images comprises three different components:

  • “Licensable” badge on image search results for images that have the required metadata fields
  • Two new links in the Image Viewer (the panel that appears when a user selects an image result) for people to access the image supplier’s licensing information, namely:

    • A “License details” link. This directs users to a page defined by the image supplier explaining how they can license and use the image responsibly
    • A “Get this image on” link, which directs users to a page from the image supplier where users can directly take the necessary steps to license the image
  • A Usage Rights drop-down filter in Google Image search results pages to support filtering results for Creative Commons, commercial, and other licenses.

“As a result of a multi-year collaboration between IPTC and Google, when an image containing embedded IPTC Photo Metadata is re-used on a popular website, Google Images will now direct interested users back to the supplier of the image,” said Michael Steidl, Lead of the IPTC Photo Metadata Working Group. “This is a huge benefit for image suppliers and an incentive to add IPTC metadata to image files.”

The features have been in beta since February, and after extensive testing, refinement and discussion with IPTC, CEPIC and others, Google is rolling out the new features this week.

As we describe in the Quick guide to IPTC Photo Metadata and Google Images, image owners can choose from two methods to enable the Licensable badge and “Get this image” link: embedding IPTC metadata in image files, or including structured schema.org metadata in the HTML of the web page hosting the image.

Of the two approaches, using embedded IPTC metadata has two benefits. Firstly, the embedded metadata stays with the image even when it is re-used, so that the Licensable badge will appear even when the image is re-published on another website.

Secondly, the “Creator”, “Copyright” and “Credit” messages are only displayed in search results when they are declared using embedded IPTC metadata.

“The IPTC anticipates that this will lead to increased awareness of image ownership, copyright and licensing issues amongst content creators and users,” said Brendan Quinn, Managing Director of IPTC. “By providing direct leads to image owners’ websites, we hope that this leads to increased business for image suppliers both large and small.”

The Google announcements can be found here:

Video Metadata Hub includes a core set of properties including descriptive, administrative and rights-based information.

The IPTC Video Metadata Working Group is proud to release the latest version of its mapping standard, Video Metadata Hub. Version 1.3 was approved by the IPTC Standards Committee on 13 May 2020.

“We are pleased to release the new version of IPTC Video Metadata Hub,” said Pam Fisher, Lead of the Video Metadata Working Group. “The changes bring improved clarity, add compatibility with and mapping to EIDR (Entertainment ID Registry), and update the mapping to EBUcore for 2020.  These changes are part of our commitment to friction-free adoption across all sectors of the media landscape, supporting video interchange.”

Video Metadata Hub includes two components: a core set of recommended metadata properties to be used across all video content, and mappings that show how to implement those core properties in a series of other video standards, including Apple Quicktime, MPEG-7, Sony XDCAM MXF and SMPTE P2 from Panasonic, Canon VideoClip XML, XMP, IPTC Photo Metadata and NewsML-G2, PBCore, schema.org, In VideoMetadataHub 1.3 we now add a mapping to EIDR Data Fields 2.0.

All feedback on Video Metadata Hub should be directed to the public discussion group at https://groups.io/g/iptc-videometadata.

Extract of IPTC Media Topic vocabularyThe IPTC NewsCodes Working Group has been very busy in the last six months. At the IPTC Spring 2020 Meeting, we announced three new language translations of our core Media Topics vocabulary, many term updates, and a new NewsCodes Guidelines document.

Thanks to Ritzau, we added Danish translations of Media Topics in March. Since then we have also added Chinese (Simplified) translations of Media Topics, with great thanks to the team at Xinhua News Agency. We also received a contribution of IPTC Media Topics in Norwegian from NTB.

You can see HTML browsable versions of the new languages here:

As usual, IPTC Media Topics (and all other NewsCodes vocabularies) are available in SKOS format (RDF/XML and Turtle) as well as HTML and as NewsML-G2 Knowledge Items.

The Working Group has also made some updates to the vocabularies based on suggestions from Ritzau, Xinhua and NTB and also some fixes (such as removing duplicate wikidata mappings) suggested by ABC Australia. As with all of our MediaTopics updates, we have not changed the meaning of any existing terms, but we add new terms, clarify the meaning of terms and move terms to put them in more appropriate places in the hierarchy.

IPTC NewsCodes Guidelines document We have also developed the NewsCodes Guidelines document,  which explains what are the IPTC NewsCodes, how we decide whether to add new terms, how the NewsCodes are maintained and how you can contribute suggestions. We welcome comments and suggestions on the guidelines document, please get in touch via the public iptc-newscodes@groups.io discussion group with your thoughts.

And finally, we have made some updates to the Genre NewsCodes vocabulary, to include some suggestions from members plus some suggestions based on our work with the Trust Project and the Journalism Trust Initiative. We have added genres for Fact Check, Satire, Sponsored content and more. Please see the genres vocabulary at http://cv.iptc.org/newscodes/genre/.

Previously, we shared​ that Google was making image credits and usage rights information more visible on Google Images. Google now displays information about image copyright and ownership details, alongside creator and credit info, when websites and photo-owners make that information available for Google to crawl. Since the announcement there has been steady growth in the amount images containing these embedded metadata fields, which in turn has helped drive greater user awareness of copyright for images on the internet.

Up to now, users have seen the IPTC metadata information when they click on the “Image Credits” link in the “Google Images viewer” – the panel that appears when a user selects an image. Starting from today, users will begin to see this information directly in the viewer, making this rights-related information even more visible.

You can see an example of what this looks like below:

The Google Images team has said in a statement: “We are committed to helping people understand the nature of the content they’re looking at on Google Images. This effort to make IPTC-related information more visible is one more step in that direction.”

For more information on how you can embed rights and credits metadata in your photos, please see our Quick Guide to IPTC Photo Metadata and Google Images.

If you create photo editing or manipulation software and are looking for more information, please consult the Quick Guide or contact us for more information and advice.

We are very happy to continue working with Google and our partner organisation CEPIC on this and other developments in this area. We look forward to making an announcement about the launch of the related “Licensable Images” feature over the summer.

The ninjs generator tool has been updated to the new ninjs 1.3

At last week’s Spring Meeting IPTC updated the News in JSON standard (ninjs) to version 1.3. The JSON schema of the new version can be accessed at https://www.iptc.org/std/ninjs/.

The updated schema now has support for trust indicators, genre, other types of headlines and a way for providers to enter their own alternative IDs.

Version 1.3 is backwards-compatible with previous versions of ninjs and makes no breaking changes.

It includes the following new properties and structures:

  • genre follows the structure of other objects in ninjs with the possibility to add a code, a name and a reference to a scheme of the code to indicate the genre of the news item.
  • trustindicator is also an object with properties to indicate and point at documents describing the providers status according to defined trust indicators. Read more about trust indicators here.
  • There has been a demand for other types of headlines, such as “subhead” or “mobile headline”. The original headline property is still in the schema. But in version 1.3 it is now accompanied by a headline_ construct which works in the same manner as body_ and description_. Providers can now add other types of headlines and name them to indicate format and/or type.
  • altid is a property that is open to the provider’s own definition of both names and types of sub-properties. That way providers can include alternative IDs as they originally appeared.
  • The 1.3 schema also includes a $standard object which contains properties for name, version and reference to the schema that the item follows. This is not (yet) supported in software tools but the idea is that tools could look up the schema for which a document is written, similarly to the way that XML allows users to state the XML Schema that should validate a document.

The user guide, sample generator and GraphQL sample have all been updated according to the 1.3 additions.

ninjs 1.3 will soon be included in the SchemaStore.org JSON Schema repository, to aid with editing and validation of ninjs 1.3 files in a range of popular code editors such as Visual Studio Code and Visual Studio 2013+, IntelliJ IDEA, PyCharm and PHPStorm.

For more information, please see:

If you have any questions or comments, please contact the News in JSON Working Group via the public ninjs discussion group, or contact IPTC via the Contact Us form.

The agenda for the IPTC Spring Meeting (May 11 – 13 2020) has been announced, featuring a focus on news automation.

Brendan Quinn, Managing Director of IPTC, says “we are very excited to host the first virtual meeting of IPTC. All members are encouraged to attend via Zoom video conferencing, and we hope that many members who find it difficult to travel to the face-to-face meetings will take the opportunity to attend the online meeting.”

Presentations and topics for discussion will include:

  • Ed Boyling of Thomson Reuters will present their Lynx Insight system which blends human and machine insights for news creation. Tao Chen of 500px / Visual China Group, Lead of IPTC’s AI Expert Group will present on 500px’s work on AI stock photos. Claudia Quinonez of Bloomberg will give a presentation on “Deep Data-driven Stories”
  • Presentations and discussion on metadata entities with Fredrik Lundberg of iMatrics and Joacim Ståhl from TT
  • Updates from IPTC Working Group leads on the latest proposed updates to ninjs, NewsML-G2 and Video Metadata Hub, and voting on the proposals by the IPTC Standards Committee
  • The latest work of the Photo Metadata Working Group, including recent work with Google on surfacing embedded copyright and licensing metadata in Google Image Search results
  • A presentation from W3C Web Publications working group on the Web Publications standard
  • Updates on IPTC’s recent work on the Google News Initiative project C-POP and on our work on expressing trust and credibility indicators in news content

The meeting will be held on the originally planned days — Monday 11th through to Wednesday 13th May 2020 — but will take place over five hours each day so attendees still have some time to do other work if necessary.

Attendance is free for all IPTC members. Members should sign up at the members-only registration page to be sent an invitation link.

There is still time to join IPTC to attend the meeting. If you are interested in joining IPTC, please see the join IPTC page

The IPTC Board was looking forward to having a meeting in Tallinn, Estonia, and hopes that we will be able to have an in-person meeting in Tallinn in coming years.

The draft guidelines document

At the IPTC Autumn Meeting in Toronto in 2018, IPTC considered the issues of “trust and credibility” in news media. We looked at the existing initiatives and considered whether IPTC could contribute to the space.

We concluded that some existing efforts were doing great work and that we should not create our own trust and credibility standard. Instead, our resources could best be put towards working with those groups, and aligning IPTC’s standards — particularly our main news standards NewsML-G2 and ninjs —  to work well with the outputs of those groups.

Since that time, the IPTC NewsML-G2 Working Group has been collaborating with several initiatives around trust and misinformation in the news industry. We have been working mainly with The Trust Project and the Journalism Trust Initiative from Reporters Without Borders, but have also been in communication with the Credibility Coalition, the Certified Content Coalition and others to identify all known means of expressing trust in news content.

Our aim is to make it easy for users of NewsML-G2 and ninjs to work with these standards to convey the trustworthiness of their content. This should make it easier for news publishers to translate trust information to something that can be read by aggregator platforms and user tools.

In particular, we want to make it as easy as possible for syndicated content to be distributed and published in alignment with trust principles.

A new IPTC Guideline document

To that end, we are publishing a “public draft” of a new IPTC guideline document: Expressing Trust and Credibility Information in IPTC Standards. While not complete, we hope that it helps IPTC members and other users of our standards to understand how they can express trust indicators.

To go along with the draft, we are proposing some changes to existing IPTC standards, including updates to NewsML-G2 and to ninjs, and a new Trust Indicator taxonomy created as part of the IPTC NewsCodes.

New Genres in NewsCodes and changes to NewsML-G2 and ninjs

To accommodate the new work, we will be adding some new entries to the NewsCodes Genre vocabulary. Some genres required for this work such as “Opinion” and “Special Report” were already in the genres vocabulary, but we are proposing to add new genres including “Fact Check” and “Satire“, and some genres to handle sponsored content: Advertiser Supplied, Sponsored and Supported.

We will also be making some small changes to the existing ninjs and NewsML-G2 standards to accommodate some new requirements, such as being able to associate a publisher with another organisation, to indicate membership of The Trust Project, Journalism Trust Initiative or a similar group.

From trusted agency to publisher and then to a user

By following the guidelines, a news agency can add their own trust information to the news items that they distribute. A publisher can then take those trust indicators and convert them to the standard schema.org markup used to convey trust indicators in HTML pages (initially created via a collaboration between schema.org and The Trust Project in 2017).

The schema.org markup can then be read by search engines, platforms such as Facebook, and specialised trust tools such as the NewsGuard browser plugin, so that users can see the trust indicators and decide for themselves whether they can trust a piece of news.

Please give us your feedback

The document will not be final until after those changes have been approved by IPTC members at our next meeting in May.

We have published the draft to ask for feedback from the community about how we could improve our guidance, ask for any trust indicators that we have missed, and to ask for implementation feedback.

Please use the IPTC Contact Us form to send your feedback.

About the Trust Project

The Trust Project is a global network of news organizations working to affirm and amplify journalism’s commitment to transparency, accuracy and inclusion. The project created the Trust Indicators, which are a collaborative, journalism-generated standard for news that helps both regular people and the technology companies’ machines easily assess the authority and integrity of news. The Trust Indicators are based in robust user-centered design research and respond to public needs and wants.

For more information, visit thetrustproject.org.

The Trust Project is funded by Craig Newmark Philanthropies, Democracy Fund, Facebook, Google and the John S. and James L. Knight Foundation.

About the Journalism Trust Initiative

The Journalism Trust Initiative aims at a healthier information space. It is developing indicators for trustworthiness of journalism and thus, promote and reward compliance with professional norms and ethics. JTI is led by Reporters Without Borders (RSF) in partnership with the European Broadcasting Union (EBU), the Global Editors Network (GEN) and Agence France Presse (AFP).

For more, visit https://jti-rsf.org/en/ 

 

In late February we pushed the latest update to Media Topics, IPTC’s main controlled vocabulary for subject classification (also known as a taxonomy).

This release includes a translation of NewsCodes into the Danish language.

On behalf of the NewsCodes Working Group and its chair Jennifer Parruci, we would like to say thanks very much to Mette-Lene Østergaard and Mads Petersen from the Danish news agency Ritzau in Denmark for all their work on making the translation.

It’s available from all the usual places:

The IPTC Media Topic NewsCodes vocabulary is now available in 9 languages: Arabic, British English, Danish, French, German, Portuguese, Brazilian Portuguese, Spanish and Swedish.

We are working with partners on several more language translations coming very soon. If you would like to work with us on contributing a new language translation of IPTC Media Topics or any other IPTC standard, please contact us!

We were very much looking forward to our IPTC 2020 Spring Meeting in Tallinn, Estonia, beautiful city on the Baltic Sea and home city of Brendan Quinn, Managing Director of IPTC. But unfortunately, circumstances mean that we can not hold the meeting in person this time.

Instead we are looking forward to hosting IPTC’s first ever virtual Spring Meeting!

We will be going ahead with the dates that we had planned: Monday May 11 to Wednesday May 13, but rather than having all-day sessions, we will be having sessions from 13.00 to 18.00 UTC on each day.

This meeting will include:

  • The usual updates from our working groups including the Photo Metadata Working Group, Video Metadata Working Group, News Architecture Working Group, NewsCodes Working Group, News in JSON Working Group, Sports Content Working Group
  • Speakers from IPTC Members such as Reuters, New York Times, Bloomberg and TT on related projects in their newsrooms
  • Invited guest speakers from companies related to our standards and key topics
  • The special topic focus for this meeting is “robojournalism” and automated media generation
  • Because we know how attendees love the networking and interaction sides of our face-to-face meetings, we will have several sessions that aim to let attendees discuss issues with each other and encourage participation in side rooms and through other channels such as our Slack community.

All IPTC Members are invited to attend. For this virtual meeting, there is no cost for IPTC members to attend.

IPTC Member Delegates should look out for an email from Brendan Quinn containing the registration link, or see the event page on the IPTC Members-Only Zone for the registration link.