Tuesday’s IPTC Photo Metadata Conference was a great success. With 12 speakers from the media and software industries and over 200 people registered, it continues to be the largest gathering of photo and image metadata experts globally.

Introduction and welcome, 20 years of IPTC Photo Metadata, Recent work on Photo Metadata at IPTC

We started off with David Riecks and Michael Steidl, co-leads of the IPTC Photo Metadata Working Group, giving an update on what the IPTC has been working on in the areas of photo metadata since the last conference in 2022, along with Brendan Quinn, IPTC Managing Director.

A lot has been happening, including Meta announcing support for IPTC metadata for Generative AIlaunching the IPTC Media Provenance Committee and updating the IPTC Photo Metadata User Guide, including our guidance for how to tag Generative AI content with metadata and how to use the DigitalSourceType field.

Panel 1: AI and Image Authenticity

The first panel saw Leonard Rosenthol of Adobe, Lead of the C2PA Technical Working Group; Dennis Walker of Camera Bits, creators of Photo Mechanic; Dr. Neal Krawetz, Computer security specialist, forensic researcher, and founder of FotoForensics; and Bofu Chen, Founder & CTO of Numbers Protocol speak about image provenance and authenticity, covering the C2PA spec, the problems of fraudulent images, what it’s like to implement C2PA technology in existing software, and how blockchain-based systems could be built on top of C2PA to potentially extend its capabilities.

Session on Adobe’s Custom Metadata Panel

James Lockman, Group Manager, Digital Media Services at Adobe demonstrated the Custom Metadata Panel plugin for some Adobe tools (Bridge, Illustrator, Photoshop and Premiere Pro) that allows the full range of IPTC Photo Metadata Standard and IPTC Video Metadata Hub, or any other metadata schema, to be edited directly in Adobe’s interface.

Panel 2: AI-powered asset management

Speakers  Nancy Wolff, Partner at Cowan, DeBaets, Abrahams & Sheppard, LLP; Serguei Fomine, Founder and CEO of IQPlug; Jeff Nova, Chief Executive Officer at Colorhythm and Mark Milstein, co-founder and Director of Business Development at vAIsual discussed the impact of AI on copyright, metadata and media asset management.

The full event recording is also available as a YouTube playlist.

Thanks to everyone for coming and especial thanks to our speakers. We’re already looking forward to next year!

(Most of) the IPTC Board of Directors gathering outside The New York Times offices for the IPTC Spring Meeting 2024.

Last week, the IPTC Spring Meeting 2024 brought media industry experts together for three days in New York City to discuss many topics including AI, archives and authenticity.

Hosted by both The New York Times and Associated Press, over 50 attendees from 14 countries participated in person, with another 30+ delegates attending online.

As usual, the IPTC Working Group leads presented a summary of their most recent work, including a new release of NewsML-G2 (version 2.34, which will be released very soon); forthcoming work on ninjs to support events, planned news coverage and live streamed video; updates to NewsCodes vocabularies; more evangelism of IPTC Sport Schema; and further work on Video Metadata Hub, the IPTC Photo Metadata Standard and our emerging framework for a simple way to express common rights statements using RightsML.

We were very happy to hear many IPTC member organisations presenting at the Spring Meeting. We heard from:

  • Anna Dickson of recently-joined member Google talked about their work with IPTC in the past and discussed areas where we could collaborate in the future
  • Aimee Rinehart of Associated Press presented AP’s recent report on the use of generative AI in local news
  • Scott Yates of JournalList gave an update on the trust.txt protocol
  • Andreas Mauczka, Chief Digital Officer at Austria Press Agency APA presented on APA’s framework for use of generative AI in their newsroom
  • Drew Wanczowski of  Progress Software gave a demonstration of how IPTC standards can be implemented in Progress’s tools such as Semaphore and MarkLogic
  • Vincent Nibart and Geert Meulenbelt of new IPTC Startup Member Kairntech presented on their recent work with AFP on news categorisation using IPTC Media Topics and other vocabularies
  • Mathieu Desoubeaux of IPTC Startup Member IMATAG presented their work, also with AFP, on watermarking images for tracking and metadata retrieval purposes

In addition we heard from guest speakers:

  • Jim Duran of the Vanderbilt TV News Archive spoke about how they are using AI to catalog and tag their extensive archive of decades of broadcast news content
  • John Levitt of Elvex spoke about their system which allows media organisations to present a common interface (web interface and developer API) to multiple generative AI models, including tracking, logging, cost monitoring, permissions and other governance features which are important to large organisations using AI models.
  • Toshit Panigrahi, co-founder of TollBit spoke about their platform for “AI content licensing at scale”, allowing content owners to establish rules and monitoring around how their content should be licensed for both the training of AI models and for retrieval-augmented generation (RAG)-style on-demand content access by AI agents.
  • We also heard an update about the TEMS – Trusted European Media Data Space project. 

We were also lucky enough to take tours of the Associated Press Corporate Archive on Tuesday and the New York Times archive on Wednesday. Valierie Komor of AP Corporate Archives and Jeff Roth of The New York Times Archival Library (known to staffers as “the morgue”) both gave fascinating insights and stories about how both archives preserve the legacy of these historically important news organisations.

Brendan Quinn, speaking for Judy Parnall of the BBC, also presented an update of the recent work of C2PA and Project Origin and introduced the new IPTC Media Provenance Committee, dedicated to bringing C2PA technology to the news and media industry.

On behalf all attendees, we would like to thank The New York Times and Associated Press for hosting us, and especially to thank Jennifer Parrucci of The New York Times and Heather Edwards of The Associated Press for their hard work in coordinating use of their venues for our meeting.

The next IPTC Member Meeting will be the 2024 Autumn Meeting, which will be held online from Monday September 30th to Wednesday October 2nd, and will include the 2024 IPTC Annual General Meeting. The Spring Meeting 2025 will be held in Western Europe at a location still to be determined.


The 2024 IPTC Photo Metadata Conference takes place as a webinar on Tuesday 7th May from 1500 – 1800 UTC. Speakers hail from Adobe (makers of Photoshop), CameraBits (makers of PhotoMechanic), Numbers Protocol, Colorhythm, vAIsual and more.

First off, IPTC Photo Metadata Working Group co-leads, David Riecks and Michael Steidl, will give an overview of what has been happening in the world of photo metadata since our last Conference in November 2022, including IPTC’s work on metadata for AI labelling, “do not train” signals, provenance, diversity and accessibility.

Next, a panel session on AI and Image Authenticity: Bringing trust back to photography? discusses approaches to the problem of verifying trust and credibility for online images. The panel features C2PA lead architect Leonard Rosenthol (Adobe), Dennis Walker (Camera Bits), Neal Krawetz (FotoForensics) and Bofu Chen (Numbers Protocol).

Next, James Lockman of Adobe presents the Custom Metadata Panel, which is a plugin for Photoshop, Premiere Pro and Bridge that allows for any XMP-based metadata schema to be used – including IPTC Photo Metadata and IPTC Video Metadata Hub. James will give a demo and talk about future ideas for the tool.

Finally, a panel on AI-Powered Asset Management: Where does metadata fit in? discusses teh relevance of metadata in digital asset management systems in an age of AI. Speakers include Nancy Wolff (Cowan, DeBaets, Abrahams & Sheppard, LLP),  Serguei Fomine (IQPlug), Jeff Nova (Colorhythm) and Mark Milstein (vAIsual).

The full agenda and links to register for the event are available at https://iptc.org/events/photo-metadata-conference-2024/

Registration is free and open to anyone who is interested.

See you there on Tuesday 7th May!

Daniel Lynch of Arqiva talks about the DPP Live Production Exchange project which will be based on the EventsML schema, now part of NewsML-G2, and the ninjs standard.
Daniel Lynch of Arqiva talks about the DPP Live Production Exchange project which will be based on the EventsML schema, now part of NewsML-G2, and the ninjs standard.

Last week the IPTC held another very successful member meeting. The 2023 IPTC Autumn Meeting, held virtually this time, had well over 50 attendees from over 30 organisations in at least 15 different countries.

Highlights included Standards Committee approval of a brand new standard, IPTC Sport Schema v1.0, plus the approval of three new versions of existing standards: NewsML-G2 v2.33, IPTC Photo Metadata Standard 2023.1, and Video Metadata Hub v1.5. We will be publishing more information about each of these updates over the coming weeks.

We also heard from two real-world projects in the broadcast industry. One has just completed and the other is still in its planning stages, but both are based on IPTC standards. The ASBU Cloud system was presented by IPTC member Broadcast Solutions, and the DPP Live Production Exchange was presented by new IPTC member Arqiva.

We also heard guest presentation from Will Kreth of the HAND talent identity platform, the latest on C2PA and Project Origin, had a demo of IPTC Sport Schema using MarkLogic from Progress Software (also an IPTC member).

All Working Groups presented their recent work, which included interesting discussions about proposed new NewsCodes vocabularies and how to address the needs of Artificial Intelligence across all of our standards, work that has been going on for years but now acquires a new urgency.

At the IPTC Annual General Meeting 2023, we voted in the existing Board of Directors for another term and and heard updates about all the great work that has taken place at IPTC this year.

It was a great event and we are already looking forward to the next member meeting, to be held in person in New York in April 2024!


The IPTC is pleased to announce the final agenda for next week’s IPTC Autumn Meeting.

Held online via Zoom from 13.00 to 18.00 UTC from Monday to Wednesday, the meeting will include:

Monday 2 October

  • Working Group presentations:
    • Video Metadata Working Group who will be proposing a new version of Video Metadata Hub handling metadata specifying whether content can be included in AI training data and other forms of data mining
    • Sports Content Working Group who will be proposing the 1.0 version of the new IPTC Sport Schema standard
  • Member presentations:
    • Demo of how to implement IPTC Sport Schema in MarkLogic and Semaphore from Progress Software
  • Guest presentations:
    • Update from the HAND project: a new approach to identity in media and entertainment

Tuesday 3 October

  • Working Group presentations:
    • NewsML-G2 Working Group who will be proposing a new version of NewsML-G2 that includes Digital Source Type metadata to bring it in line with other IPTC standards
    • Photo Metadata Working Group who will be proposing a new version of the IPTC Photo Metadata Standard handling metadata specifying whether content can be included in AI training data and other forms of data mining
    • NewsCodes Working Group (including a discussion of a proposed new vocabulary on “editorial tone”)
  • Member presentations:
    • Broadcast Solutions presenting the ASBU Cloud project, based on NewsML-G2
    • New member Newsbridge presenting how their systems implement IPTC standards
  • Guest presentations:
    • Update on Project Origin and C2PA, featuring the CEO of Media City Bergen, Helge Svela

Wednesday 4 October

  • IPTC Annual General Meeting 2023
    • Election of IPTC Board of Directors and Chair
    • Approval of budget for 2023
    • Updates from the Managing Director and Chair of the Board of Directors
  • IPTC Autumn 2023 Standards Committee meeting
    • Votes on new versions of NewsML-G2Photo Metadata StandardVideo Metadata Hub and presenting proposed new standard IPTC Sport Schema
  • Working Group presentations:
    • News in JSON Working Group
  • Working Group and member presentations:
    • Discussion on a simple rights format
    • DPP Live Production Exchange (LPX) project from CNN and new member Arqiva

IPTC member representatives can view the full schedule on the IPTC Autumn Meeting 2023 event page in the Members-Only Zone.

Robert Schmidt-Nia opening the IPTC Spring Meeting 2023 at the e-Estonia Briefing Centre on Monday 15 May.
Robert Schmidt-Nia, Chair of the IPTC Board of Directors, opening the IPTC Spring Meeting 2023 at the e-Estonia Briefing Centre on Monday 15 May.

We have just finished the IPTC Spring Meeting in Tallinn, Estonia. Our first face-to-face IPTC Member Meeting since 2019, those who could attend in person were very happy to be back together, enabling collaboration, knowledge sharing and building bonds across organisations in the media industry.

We were also joined by over 50 online attendees from IPTC member organisations, who braved sometimes difficult timezone differences to view many of the sessions in real time and participate in discussions. Other IPTC members who weren’t able to be there either physically or virtually will be able to watch recordings of the sessions soon.

Themes this time obviously included Generative AI, but also fact-checking and provenance, social media embedding and social stories, 

Highlights of the Monday included a special briefing about digital citizenship and digital governance at the e-Estonia Briefing Centre, where members heard from an Estonian government representative who described Estonia’s electronic tax, medicine, administration and even e-voting system, all powered by the cryptographically-protected digital ID card and the X-Road system of interconnecting all of e-Estonia’s services, across both the private and public sector.

Also on the Monday we heard from Gerd Kamp (dpa) who explained how dpa are using Web Components technology to embed social media into their articles in a way that’s much easier for their customers to process. We also heard Working Group presentations and new standard proposals from the NewsML-G2 Working Group and the News in JSON Working Group, whose lead Johan Lindgren (TT) handed over the reins to Ian Young (PA Media / Alamy) who promises to be a fine leader of the group in the future. We say many thanks to Johan for all his contributions to IPTC over the past 25 years!

We also heard from Evi Varsou (ATC) who demonstrated some of ATC’s tools for fighting fake news and misinformation, used by some of the world’s top news organisations.

Day 2 saw Dave Compton (Refinitiv, an LSE Group Company) describe some of their work on handling augmenting news content in real time with analytics information. Then we heard invited speaker Maria Amelie (Factiverse) talk about her troubles with the Norwegian authorities, being deported, and eventually getting Norwegian law changed to support refugees like herself. She now runs the startup Factiverse which is looking at using AI to help promote fact checks as fast as possible, via their site Factisearch (among other projects).

After a discussion on rights and RightsML, we heard from Estonian startup Texta (who provide several tools for media organisations, including an automated comment feed moderator that works in many languages), and German startup Storifyme.com who have created a tool that lets media companies quickly and easily create social posts from news stories – still very relevant even as Google AMP is being wound down.

Tuesday was rounded off by Jennifer Parrucci (The New York Times) presenting the NewsCodes Working Group‘s update, and Paul Kelly (Individual Member) giving an update on the huge amount of work on IPTC Sport Schema from the Sports Content Working Group.

On Wednesday, after an EGM voting on an update to the Articles of Association, we heard from Charlie Halford (BBC) on Project Origin and C2PA, and Sebastian Posth of International Standard Content Code.

We also voted in updates to NewsML-G2 and ninjs, which will be announced here soon.

We’re already looking forward to the Autuymn Meeting, held in October online, and Spring Meeting 2024, hopefully in New York City!

We had a great Photo Metadata Conference last Thursday. Thanks to those who attended. For those who didn’t, or those who would like to go over some detail again, here we publish full recordings of all sessions.

First up, Brendan Quinn, IPTC Managing Director introduced the day and gave an overview of what was to come:

Next was a great panel on adoption of the accessibility properties added in the 2021.1 update to the IPTC Photo Metadata Standard. We are very happy to share that the fields are now supported in many popular photo creating and editing tools, with more to come:

Next was David Riecks and Michael Steidl, co-leads of the IPTC Photo Metadata Working Group, presenting the work done by the Working Group since the last Photo Metadata Conference:

Then came a session on real-world implementations of the C2PA specification for content authenticity, including presentations from Microsoft, CBC / Radio Canada, the BBC and Adobe / Content Authenticity Initiative:


The last session was a panel discussion on Metadata for AI Images, looking at questions around the ethics of using copyrighted content to train a machine learning engine to generate AI images, and how the IPTC Photo Metadata Standard could be extended to support metadata appropriate for AI-generated images:

We had a great session and a packed conference! We look forward to seeing everyone again at next year’s event.

Title slide of Sam Joehl's presentation "What does an Image Sounds LIke?" from the 2021 IPTC Photo Metadata Conference
Title slide of Sam Joehl’s presentation “What does an Image Sounds Like?” from the 2021 IPTC Photo Metadata Conference

The IPTC Photo Metadata Working Group is proud to announce the IPTC Photo Metadata Conference 2022. The event will be held online on Thursday November 10th from 15.00 – 18.00 UTC.

This year the theme is Photo Metadata in the Real World. After introducing two new developments last year: the IPTC Accessibility properties and the C2PA specification for embedding provenance data in photo and video content – we re-visit both technologies to see how they are being adopted by software systems, publishers and broadcasters around the world.

The 3-hour meeting will host four sessions:

  • Adoption of the IPTC Accessibility Properties – we hear from vendors and content creators on how they are progressing in implementing the new properties to support accessibility
  • Software Supporting the IPTC Photo Metadata Standard – showcasing an update to IPTC’s directory of software supporting the IPTC Photo Metadata Standard, including field-by-field reference tables letting users compare software implementations
  • Use of C2PA in real workflows – showcasing early work on implementing the C2PA specification in media organisations
  • Artificial Intelligence and metadata – looking at the questions around copyright and synthetic media: for example,  when generative AI uses thousands of potentially copyrighted images to train machine learning models, who owns the resulting images?

We look forward to welcoming all interested parties to the conference – no IPTC membership is needed to attend. The event will be held as a Zoom webinar.

Please see more information and the Zoom registration link on the event page.

See you there on the November 10th!

Chart showing the main players in the metaverse authoring and publishing value chain
A screenshot from Toby Allen’s talk on how media organisations can prepare for the Metaverse.

Last week the IPTC held its Autumn Meeting 2022, with over 70 attendees from over 20 countries attending the three-day online event.

Discussions were as wide-ranging as ever. Highlights were a guest presentation on how media organisations can prepare for the Metaverse from startup advisor and previous member of the Microsoft HoloLens team, Toby Allen; intense discussions from members about making our work in machine-readable rights and RightsML simpler and more accessible and to bridge the gap between our simple, lightweight JSON news standard ninjs and our richly structured full-featured XML-based standard NewsML-G2.

We also heard about many other topics:

  • Meinolf Ellers at IPTC member dpa spoke about the DRIVE initiative, which follows on from the C-POP project that IPTC advised on in 2019 and 2020. DRIVE allows consortium members to share data about content usage to drive subscriptions and engagement, and to find under-represented areas in their news output to meet audience needs.
  • We heard about representing social media content in NewsML-G2: Dave Compton of Refinitiv spoke about their work encoding content from Twitter and other social networks in NewsML-G2 format for re-use, enhancement and syndication.
  • Will Kreth, previously CEO of EIDR, spoke about the HAND project which aims to create a unique identifier for media and sports talent
  • Fredrik Lundberg from IPTC member iMatrics and guest presenter Jens Pehrson from GOTA Media spoke about a new tool they have developed that allows publishers to track the gender balance in their news content
  • Johan Lindgren from IPTC member TT (the Swedish national news agency) spoke about their recent project to develop a classification and entity extraction engine for their news content, based on IPTC Media Topics taxonomy
  • We heard from Audren Layeux of CARSA who spoke about the European Media Data Space project, an EU initiative
  • Ben Colman, CEO of RealityDefender spoke (direct from TechCrunch Disrupt in San Francisco!) about their deepfake detection technology, used by social media networks, financial institutions and media organisations to detect manipulated images and videos.
  • IPTC MD Brendan Quinn spoke about IPTC’s ongoing work with C2PA and Project Origin, including forthcoming additions to C2PA to include video metadata.

In addition, we heard updates from all IPTC Working Groups: Dave Compton introduced NewsML-G2 2.31; Paul Kelly spoke about some new developments in the RDF-based sports data model which will be announced soon; Pam Fisher described the work of the Video Metadata Working Group and the changes coming in Video Metadata Hub v1.4; David Riecks and Michael Steidl spoke about Photo Metadata Standard 2022.1 and the ongoing work of the Photo Metadata Working Group; 

The Standards Committee voted in new standard versions: NewsML-G2 v2.31, Video Metadata Hub v1.4, and Photo Metadata Standard 2022.1. These will be released and publicised over the coming weeks.

The IPTC Annual General Meeting 2022 saw Johan Lindgren step down from the Board of Directors after 6 years of service. Thanks very much for all your help, Johan!

We are very happy to welcome a new Board member: Heather Edwards of Associated Press.

Thanks very much to everyone who attended and spoke. You contributed to making it a great event for all!

As usual, full recordings of all sessions are available to IPTC members on the members-only event page.

Side by side, a game-rendered and a realistic-looking "deepfake" version of Cristiano Ronaldo. Created by Chris Ume to demonstrate the capabilities of modern generative media models
Side by side: a game-rendered and a realistic-looking “deepfake” version of Cristiano Ronaldo. Created by Chris Ume to demonstrate the capabilities of modern generative media models. As shown by Henrik de Gyor in his session on synthetic media.

Where else can you hear about the difficulties of examining photo metadata in NFTs, see a lifelike image of a human being generated from pure data before your eyes, see how Wikidata can be used to take semantic fingerprints of news articles, and discover that an hour is nowhere near long enough to discuss simplifying machine-readable rights? Nowhere but the IPTC Meeting, of course! And this year’s Spring Meeting was the venue for all of this and much more.

We held the meeting virtually from Monday May 16 to Wednesday May 18th, and attending were over 70 people from at least 45 organisations across more than 20 countries.

Along with our usual Working Group updates and committee meetings, we invited speakers from several fascinating startups, services and projects at member companies. Here’s a quick summary of their sessions:

  • We heard from Kairntech who are working on a classification system based on extracting entities from news stories and building a “semantic fingerprint” which can be used for cross-language classification, search and content enhancement
  • The New York Times’ R&D Lab presented PaperTrail, a project to enhance the quality of the Times’ print archive through the use of machine learning to improve on basic OCR techniques (they’re looking for collaborators, more info coming soon!)
  • Bria.ai showed us how an API can be used to enhance and create images and videos through the use of a custom GAN model trained in a “responsible AI” method
  • Margaret Warren talked us through her efforts in creating and selling an NFT, looking at the process view the perspective of a photo metadata expert
  • Consultant and author Henrik de Gyor talked us through the latest in synthetic media, which will be helpful in helping us to finalise our Digital Source Type vocabulary for synthetic media
  • Laurent Le Meur from EDRLab presented his project’s recommendation on a Text and Data Mining Reservation Protocol, which can be used by publishers to restrict the rights of data miners in scraping any content for the purpose of analysis or building a model
  • We heard from Dominic Young of Axate on his approach to offer pay-as-you-go payment options on paywalled news sites based on a simple pre-paid wallet mechanism.

We also had many announcements and discussions around IPTC standards, many of which we will be revealing in the coming months. One notable update is that the Standards Committee approved ninjs version 1.4 which we will release soon.

Thanks to all the IPTC members, Working Group leads, committee members and guests who made this member meeting one to remember.