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Screenshot of the c2pa.org home page.
The c2pa.org home page.

Recently IPTC has been working with many organisations who are creating solutions for the ongoing problem of misinformation and disinformation in news. We are happy to announce that this work continues through IPTC’s liaison relationship with C2PA, the Coalition for Content Provenance and Authenticity.

C2PA was created to unify the efforts of the Adobe-led Content Authenticity Initiative (CAI) which focuses on systems to provide context and history for digital media, and Project Origin, a Microsoft- and BBC-led initiative that tackles disinformation in the digital news ecosystem. C2PA creates technical standards for certifying the source and history (or provenance) of media content.

The IPTC has been working with both the Content Authenticity Initiative and Project Origin in recent years. Andy Parsons from CAI presented at the IPTC Photo Metadata Conference in 2020. IPTC members who are also members of CAI and/or Project Origin include Adobe, BBC, CBC/Radio Canada and The New York Times.

IPTC and C2PA have agreed to share information and allow each organisation to attend the other’s meetings in the areas of technical specifications of file formats, particularly around image and video files; to share knowledge and expertise around newsroom practices and workflows; and to collaborate in the areas of content syndication and distribution.