Following the recent announcements of Google's signalling of generative AI content and Midjourney and Shutterstock the day after, Microsoft has now announced that it will also be signalling the provenance of content created by Microsoft's generative AI tools such as Bing Image Creator. Read more...

We have just finished the IPTC Spring Meeting in Tallinn, Estonia. Our first face-to-face IPTC Member Meeting since 2019, those who could attend in person were very happy to be back together, enabling collaboration, knowledge sharing and building bonds across organisations in the media industry. Read more...

As a follow-up to yesterday's news on Google using IPTC metadata to mark AI-generated content we are happy to announce that generative AI tools from Midjourney and Shutterstock will both be adopting the same guidelines. Read more...

At today's Google I/O event keynote, Sundar Pichai, CEO of Google, explained how Google will be using embedded IPTC image metadata to signal visual media created by generative AI models. Read more...

The IPTC has updated its Photo Metadata User Guide to include some best practice guidelines for how to use embedded metadata to signal "synthetic media" content that was created by generative AI systems. Read more...