This will be the title of IPTC’s presentation at the JPEG Privacy & Security Workshop held in Brussels (Belgium) on Tuesday, 13 October 2015.
The major goal for applying metadata to a photo is: associate permanently with it descriptions of its visual content and data for managing it properly. This is done for more than two decades by embedding the metadata into JPEG files. Now in an internet driven business world a JPEG file may take many hops in a supply chain and is exposed to actions by humans and/or software stripping off metadata values.
IPTC as the body behind the most widely used business metadata schema for photos is permanently asked by people from the photo business how their metadata could be protected against deletion. This presentation will show the requirements in detail and also considerations about different levels of protection to meet the needs of the originators of photos and the needs of parties downstream.
This topic will be presented by Michael Steidl, IPTC’s Managing Director and lead of the Photo Metadata work.