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Metadata is of high value for many parties in the photo business: photographers, libraries, agencies, archives. But many consider this only in a very limited context, not across many transitions in a supply chain or for a longer period.

The IPTC Photo Metadata Conference on 26 May 2016 in Zagreb (Croatia, Europe) will address how to avoid losing information when images are moved from one person or system to the next one or if they are kept in an archive for a long term.

All interested parties are welcome to participate: free-lance photographers, small and large picture agencies and libraries, and trade associations from the photo business.