The International Press Telecommunications Council (IPTC) is close to finalizing a new recommendation for video standards: the IPTC Video Metadata Hub.

The Video Metadata Working Group, which is comprised of members worldwide from news organisations, vendors and experts in the metadata field, is planning to vote on a recommendation of the Video Metadata Hub (VMD Hub) at the IPTC Autumn Meeting, 24 – 26 October 2016, in Berlin. The final Draft #4 has been published for a last round of reviews:

Because there are several different existing standards for video – for compressing video and audio, file formats and different schemas of metadata properties – IPTC is presenting a “hub” recommendation that covers many use cases and exchange of metadata over multiple standards.

The VMD Hub is comprised of a single set of video metadata properties, which can be expressed by multiple technical standards (namely XMP for metadata embedded into binary video files, and EBU Core for non-embedded metadata stored in sidecar files). These properties can be used for describing the visible and audible content, rights data, administrative details and technical characteristics of a video.

Likewise, the VMD Hub supports workflow, exchange of metadata, and search functions across other existing standards, and will include mapping to Apple Quicktime, PBCore, MPEG7 and, and perhaps more in the future.

“Users of videos of different standards told IPTC they need a common ground in metadata for efficient workflows,” said Michael Steidl, Managing Director of IPTC. “This is what we deliver now with the Video Metadata Hub.”

The IPTC Autumn Meeting will feature a Video Day on 25 October. In addition to the presentation about the VMD Hub, speakers from video makers, video suppliers, video content publishers and system vendors will discuss how video workflows can be improved.

For information about attending the IPTC Autumn Meeting and Video Day, contact us.

IPTC has secured funding and the foundation for language and technical requirements for its EXTRA Project – a rules-based classification system, as reported at IPTC’s Summer Meeting 2016 by Stuart Myles, project lead and IPTC Chairman of the Board.

EXTRA is the EXTraction Rules Apparatus, a multilingual open-source platform for rules-based classification of news content. EXTRA will allow newsrooms to automatically annotate news content with high-quality metadata subjects using a predefined set of rules. IPTC was awarded a grant from the first round of Google’s Digital News Initiative Innovation Fund to build and freely distribute the initial version of EXTRA.

The EXTRA project team has delivered a road map for the project to Google’s Digital News Initiative, and are finalizing their plans for language requirements and rules, as well as technical requirements and licensing. IPTC will approach existing open source communities, linguists and programmers to facilitate development.

For easy adoption and consistency in the news industry, IPTC is creating rules for tagging documents with its industry standard Media Topics vocabulary, used widely by publishers. IPTC plans to provide example rules for at least two of the languages supported by Media Topics: Arabic, English, French, German and Spanish.

“For small to medium size publishers who are dissatisfied with hand-tagging their content or grappling with complex machine-learning tools, EXTRA is an open-source news classification engine that will let you easily apply rich metadata to breaking news content,” said Myles. “Unlike manual techniques, which can be slow and inconsistent, or traditional statistical methods, which aren’t suitable for breaking news, EXTRA’s rules-based classification will provide fast, consistent and relevant metadata to enrich search, advertising and content analytics.”

IPTC invites other parties to join the development of the EXTRA project. To get involved, contact Myles at

Related Links:
For developers:
Road map and project description:
Press Release

13497598_10209608234628396_2456964498414890319_oAt our three-day summer meeting in Stockholm, 13-15 June 2016, about 30 IPTC member delegates and 10 invited experts networked and discussed emerging issues and challenges affecting technology and the news industry.

Thanks to the several news agencies and vendors who gave examples of IPTC standards as the backbone of their news exchange systems and products:

Mittmedia about its use of APIs, automated creation of text news by text robots, and data-driven journalism; Profium on the use of multicast; VG on integrating newsrooms with product and technology; Infomaker on its Newspilot publishing platform; Swedish news agency TT on their Toolbox and development of digital content, strategies, and new business; Sourcefabric on its Superdesk publishing platform; Journalism++ on robots – when, where why to start; Fotoware on its digital asset management software FotoWeb. Special thanks to Johan Lindgren and TT for helping us navigate Stockholm, as well as coordinate these presentations.

We approved SportsML 3.0, a major upgrade of the premier open standard for sports data, and NewsML-G2 version 2.23 to further refine the most widely-used standard for representing news and events across all media types.

We also talked about ideas for marketing the IPTC and ways to grow our membership. We will increase our discussion of relevant news and events, as well as information about how the IPTC’s work is applied by news companies every day. We plan to produce more hands-on information about photo metadata as, judging from the traffic to our website, that’s something a lot of people are looking for.

A new and exciting way to get involved with the IPTC is EXTRA: The EXTraction Rules Apparatus. We received a grant from Google’s Digital News Initiative to build and freely distribute a multilingual open-source platform for rules-based classification of news content. If that sounds interesting, then get in touch to learn more.

Please consider joining us for our Autumn Meeting in Berlin (24 – 26 October 2016), which will feature a video workshop day, on 25 October. We plan to launch the Video Metadata Hub recommendation, a single set of video metadata properties covering the entire video workflow, including mappings and guidelines for many existing video standards.

If you have any questions about the IPTC or our Berlin meeting, please contact me at I will be happy to discuss the benefits of becoming involved in IPTC or attending our meetings.



Stuart Myles
Chairman, IPTC / Director of Information Management, Associated Press
Stockholm photo: Jill Laurinaitis

IPTC’s Summer Meeting takes place 13 June to 15 June in Stockholm. IPTC members, working groups and parties gather three times a year to discuss emerging industry topics, updates to standards and other IPTC projects.

The Summer Meeting will focus on a new major version the standard SportsML 3.0, a final draft of the Video Metadata Hub recommendation and the EXTRA project, funded by a Google DNI grant.

Presentations in Stockholm will be given by IPTC members and invited guests.
The full list of topics and presenters can be found at: