This post is part of a series about the IPTC Spring Meeting 2019 in Lisbon, Portugal. See day 1 writeup and the day 3 writeup.

Tuesday was our biggest day in terms of content and also in terms of people! We had 40 people in the meeting room which was a tight squeeze, thanks to everyone for your understanding!

The topic focus for Day 2 was Photo and Video, so it was natural that the day was kicked off by Michael Steidl, lead of the IPTC Photo and Video Working Groups. As we had a lot of new members and new attendees in the audience, Michael gave an overview of how IPTC Photo Metadata has come to where it is today, used by almost all photography providers and even used in Google Image Search results (see our post from last year on that subject). The Photo Metadata Working Group is currently conducting a survey of Photo Metadata usage across publishers, photo suppliers (such as stock photo agencies and news wires), and software makers. Michael gave a quick preview of some of the results but we won’t spoil anything here, you will have to wait for the full results to be revealed at the 2019 IPTC Photo Metadata Conference in Paris this June. Brendan Quinn also presented a status report on the IPTC Photo Metadata Crawler which examines usage of IPTC Photo Metadata fields at news providers around the world. This will also be revealed at the Photo Metadata Conference.

Next, invited visitors Ilkka Järstä and Marina Ekroos from Frameright presented their solution to the problem of cropping images for different outlets, for example all of the different sizes required for various social media. They embed the crop regions using embedded metadata which is of great interest to the Photo Metadata Working Group, as we are looking at various options for allowing region-based metadata to cover not only an image as a whole but a region within an image, in a standardised way.

We had a workshop / discussion session on the recently ratified EU Copyright Directive which will impact all media companies in the next two years. Voted through by the European Parliament this month after intense lobbying from both sides, it could easily be bigger than GDPR, so it’s important for media outlets around the world. Discussion included how and whether IPTC standards could be used to help companies comply with the law. No doubt we will be hearing more about this in the future.

Michael then presented the Video Metadata Working Group‘s status report, including promotional activities at conferences and investigations to see what use cases we can gather from various users of video metadata amongst our members and in the wider media industry.

Then Abdul Hakim from DPP showed a practical use of video metadata in the DPP Metadata for News Exchange initiative which is based on NewsML-G2. An end-to-end demonstration of metadata being carried through from shot planning through the production process all the way to distribution via Reuters Connect. See our blog post about the Metadata for News Exchange project for more details.

Then Andy Read from BBC presented the BBC’s “Data flow for News” project, taking the principles of metadata being carried through the newsroom along with the content, looking at how to track the cost of production of each item of content and also its “audience value” across platforms to calculate a return on investment figure for all types of content. Iain Smith showed the other side of this project via a live demonstration of the BBC’s newsroom audience measurement system.

After lunch, Gan Lu and Kitty Lan from new IPTC member Yuanben presented their approach to rights protection using blockchain technology. Yuanben run a blockchain-based image registry plus a scanner that detects copyright infringements on the web. Using blockchain as proof of existence has been around for a while but it’s great to see it being used in such a practical context, very relevant for the media industry.

Lastly, another new member Shutterstock was represented by Lúí Smyth who gave us an overview of Shutterstock’s current projects relating to large-scale image management: they have over 260 million images, with over 1 million images added each week! Shutterstock are using the opportunity of refreshing their systems to re-align with IPTC standards and to learn what their suppliers, partners and distributors expect, and we look forward to helping them tackle shared challenges together.

This post is part of a series about the IPTC Spring Meeting 2019 in Lisbon, Portugal. See Day 2 writeup and the day 3 writeup.

Last week brought IPTC members together for our twice-yearly Face-to-Face Meeting to discuss news credibility, taxonomies and controlled vocabularies, updates in sports standards and much more!

This year’s IPTC Spring Meeting was in Lisbon, Portugal, and over 40 IPTC member delegates, member experts and invited guests gathered for three days to discuss all the latest developments in news and media technology.

On Monday, IPTC Chair and Director of Information Management for Associated Press Stuart Myles gave a great introduction and overview of what was to come in the meeting. After everyone introduced themselves, Stuart discussed some changes that the IPTC Board has been thinking about, including looking at updating the Mission and Vision of the organisation to reflect how we operate in 2019.

Then Robert Schmidt-Nia from dpa Deutsche Presse-Agentur introduced their C-POP project (in collaboration with STT and the Sanoma group in Finland) which follows on from the Performing Content we saw at the previous meeting in Toronto. It was interesting hearing about the agency’s shift in focus from a strict business-to-business model to a “B2B2C” model thinking about what consumers needed and how agencies could help publishers to deliver on the needs of readers and subscribers, ideally using feedback from publishers to agencies on how well their content is performing according to real metrics like loyalty and subscription revenue. IPTC will be involved in the C-POP project so you can expect to hear more about this in the future.

On the same topic, Andy Read from BBC gave an overview of the “Telescope” internal measurement tool, showing how BBC staff can view in real time how their content is being consumed by region, topic or device.

James Logan from the BBC and Brendan Quinn of IPTC gave an overview of IPTC’s work with news trust and credibility projects The Trust Project and the Journalism Trust Initiative. We decided at the Autumn 2018 Meeting that IPTC wouldn’t create its own standard around news credibility, disinformation and “fake news”, but that we would work with existing groups and help them to incorporate their standards in IPTC’s work. With The Trust Project, that has been going well, and we are almost ready to publish some best practices on implementing the Trust Project’s Trust Indicators in NewsML-G2 content. Trust Project indicators are already used in schema.org markup by over 120 news providers so it’s great to see such strong uptake.

Separately we have been working with Reporters Sans Frontières’ Journalism Trust Initiative which is at an earlier stage and is looking at documenting general standards for trustworthy and ethical journalism. IPTC is part of the JTI’s Technical Task Force which is working with the drafting teams on making their statements specific enough to be answered with data and indexed by machines. Hopefully it will end up with similar indicators to the Trust Project indicators 

With both news credibility projects, some questions still need to be addressed, such as assessing the credibility of claims (when a news organisation says they are trustworthy, how can you trust them!), and how these trust indicators work in a multi-provider workflow: if a news agency sends some content to a publisher who then merges it with original reportage, who determines the trust indicators that are attached to the final story? There is definitely a lot more work to do!

On the same topic, Dave Compton of Refinitiv gave an update on how the News Architecture Working Group has been looking at the Trust Project’s Trust Indicators and working them into NewsML-G2. As far as we have seen so far, no updates to the NewsML-G2 standard are necessary to support the new work. Martin Vertel from dpa showed us the API he created to give dpa’s clients access to Trust Project indicators for dpa stories. Building it with a browser-based JavaScript module opens up some interesting possibilities.

Joaquim Carreira from local agency Lusa showed us the “Combate Às Fake News” project focussing on media literacy and helping readers to know what to look for, including the idea of a “nutrition label” for news content looking at criteria such as factuality, readability and use of emotional language.

The day was rounded off with Johan Lindgren of Swedish agency TT presenting the recent work of IPTC’s Sports Content Working Group. The group has recently been tidying up the spec and incorporating suggestions for changes, plus looking at eSports and Chess as two non-traditional sports that are both seeing an increase in interest – in the case of eSports, it is becoming a huge industry. Our tests showed that in simple cases eSports results can be addressed with existing SportsML 3 structures, but to handle more detailed play-by-play results we may need to at least introduce a new controlled vocabulary. Please let us know if you would like to implement SportsML for eSports!

Johan also presented the draft of SportsML 3.1 to be voted on by the IPTC Standards Committee.

Stay tuned for an update on Days 2 and 3!

We were proud to be involved at last week’s Metadata Exchange for News interoperability demo organised by DPP (formerly known as the Digital Production Partnership).

DPP’s “Metadata Exchange for News” is an industry initiative aimed at making the news production process easier.

The DPP team looked around for existing standards on which to base their work, and when they found IPTC’s NewsML-G2, they realised that it exactly matched their requirements. NewsML-G2’s generic PlanningItem and NewsItem structure meant that it could easily be used to manage news production workflows with no customisation required.

We were treated to a demo of a full news production workflow in the DPP’s offices at ITV in London on February 6th.

A full news production workflow

As you can see from the diagram, the workflow involves these steps:

• An editor creates a planning record for a news item using Wolftech’s planning system, describing metadata for the planned story
• The system sends the planning item as NewsML-G2 to Sony’s XDCAM Air system which converts it to Sony’s proprietary planning metadata and sends it directly to a camera
• XDCAM Air retrieves the footage from the camera, links it to the planning metadata using the NewsML-G2 IDs, back into XDCAM Air which is then retrieved by some simple custom web services
• The web services send NewsML-G2 NewsItem metadata along with the MP4 video file to Ooyala’s Flex Media Platform via an Amazon Web Services S3 bucket
• Ooyala Flex Media Platform sends the media and metadata to the platforms that require it, in this case the Reuters Connect video browsing and distribution platform.

The NewsML-G2 integrations were built for the demo but the idea is that they will soon become standard features of the products involved. All parties reported that implementing NewsML-G2 was fast and fairly painless!

Thanks to all involved and special thanks to Abdul Hakim of DPP for leading the project and organising the demo day.

Look out for an IPTC Webinar on this topic soon!

Thanks to everyone who attended our first webinar on Thursday, with Brendan Quinn providing an introduction to IPTC, explaining what we do, where we have come from and where we are going.

For those who missed it, you can view it on demand by registering via this site.

Please let us know what you thought! Your feedback is always welcome, and we would particularly like to hear ideas for future webinars.

All feedback can be sent to office@iptc.org.

This report was presented by Stuart Myles, IPTC Chairman, at the IPTC Annual General Meeting in Toronto, Canada on October 17 2018.

IPTC has had a good year – the 53rd year for the organization!

We’ve updated key standards, including NewsML-G2, the Video Metadata Hub and the Media Topics, as well as launching RightsML 2.0, a significant upgrade in the way to express machine processable rights for news and media.

Of course, IPTC standards are a means, not an end. The value of the standards is the easier exchange, consumption and handling of news and media by organizations large and small around the world. So it is important that we continue to focus on making our standards straightforward to use and have them adopted as widely as possible. I think we are making progress on the usability front, such as moving away from zip’d PDFs towards actual HTML web pages for documentation of NewsML-G2. Over the last year, we’ve continued to work with other organizations – W3C, Europeana and MINDS – to develop standards, increase adoption – and, perhaps most importantly, to open up IPTC to other perspectives. And we have had a huge win in the recognition of key photo metadata by Google Images. But we clearly need to do more for both usability and adoption. During the course of this meeting, we’ve had some good discussion about what more we can do in both areas and I encourage all members to help spread the word about IPTC standards, and suggest ways we can accelerate adoption.

Of course, the nature of news and media continues to evolve. On the one hand, new forms of story telling are emerging, such as Augmented Reality and Virtual Reality. Equally, using data as the way to power stories continues to increase both data-driven stories and data-supported stories. By data-driven stories, I mean journalists reviewing large databases of information and creating stories based on the trends they find. By data-supported stories, I mean content creators using visually-interesting graphics to support their content. The automated production, curation and consumption of news and media is likely to increase for the foreseeable future, driven by both technological improvements and the seductive economics of replacing people with algorithms. And it is not only economics which are driving these changes and challenges, just as it is no longer fill-in-the-blank text stories being written by robot journalists. Synthetic media – such as “deep fakes” – are able to produce increasingly convincing photo, video and audio stories that are indistinguishable from “real” media. Inevitably, the existence and debunking of these fakes will be used to deny legitimate reporting, with the implications of continued erosion of trust in media. All of these trends – AR, VR, data-powered journalism and dealing with trust, credibility and misinformation – are topics which IPTC has discussed over the last few years, but we have not developed any tracks of work to try to address them. In part, this is because these are, by definition, outside of the areas that our member organizations traditionally deal in and are so quite difficult to tackle in terms of establishing standards.

However, even within the context of standards, IPTC is opening up to new forms of experimentation. As we heard on Monday, the joint project between IPTC and MINDS, to allow for the identification of audience and interest metadata, has lead to the introduction of structures within NewsML-G2 to support rapid prototyping and experimentation. I see this as a positive move, with great potential to accelerate the work we do and to help keep it lightweight and relevant.

Of course, IPTC has had significant changes of its own over the last year. We bid goodbye to Michael Steidl as our Managing Director of 15 years, and welcomed Brendan Quinn as our new Managing Director this summer. We’re grateful that we continue to benefit from Michael’s skills and experience, as he has remained the Chairman of the Photo and Video Working Groups. And I think that Brendan has made a great start in his new role in helping us keep the IPTC moving forward.

As part of the handover from Michael to Brendan, we decided to scan a lot of the old paper documents (link available to members only), including various types of IPTC newsletter, dating back to 1967, two years after the organization was founded. I thought I would look back to what IPTC was up to in the year 2000, the year I became a delegate to the IPTC, back when I worked for Dow Jones.

And there I am in the photo at the top of the page. Or, at least, the back of my head. Some things are quite reminiscent of this week’s meeting – the birth of NewsML, a focus on improved communications, cooperation with other organizations e.g. MPEG-7.

Then I thought I would look back on IPTC in 1968, the year I was born:

Some things were similar to today – such as a focus on fine technical details such as Alphabet Number 5 and a plan to go to Lisbon next year for a meeting. However, most of the focus in those days was mainly on lobbying against tariffs and satellite monopolies. 

So I think it is fair to say that the IPTC has never been just a standards body. It is also, more broadly, a community of practice. We are a group of people from around the world who have a common interest in news and media technology. The process of sharing information and experiences with the group, through these face to face meetings and the online development of standards, means that the members of IPTC learn from each other, and so have an opportunity to develop professionally and personally. I hope you will agree that yesterday’s discussion of news search and classification was an excellent example of exchange of experiences, both good and bad, which can help many of us avoid problems and seize opportunities, and so accelerate our work.

I think it is helpful for us to recognize that IPTC is a community which continues to evolve, as the interests, goals and membership of the organization change.  I’m confident that – working together – we can continue to reshape the IPTC to better meet the needs of the membership and to move us further forward in support of solving the business and editorial needs of the news and media industry. I look forward to working with all of you on addressing the challenges in 2019 and beyond.

This is the report of Day 3 of the IPTC Autumn 2018 Meeting in Toronto. See the report from Day 1 and the report from Day 2. All the presentations are available to IPTC members in the IPTC Members Only Zone.

Day 3 of IPTC Autumn Meetings always includes the Annual General Meeting, where all Voting Members can have their say in the future of the organisation. This time new Managing Director Brendan Quinn gave his first MD’s report, alongside Stuart Myles’ Chairman’s Report (which will be posted to the IPTC blog soon). Materials from the AGM are available to members in the IPTC Members Only Zone.

Rounding out the discussions for the three days, we had some broad-ranging and future-facing conversations regarding News Credibility projects, where Stuart Myles took us on a tour of the wide range of projects and initiatives around misinformation, the credibility of news and news sources, and the perceived problems of “fake news.” IPTC or IPTC members are helping out several organisations in their efforts in this area such as the w3C Credible Web community group and the Journalism Trust Initiative.

We also had a discussion on funding opportunities and potential IPTC projects, which is an internal discussion involving members only.

Lastly, speaking about the future, we had Michael Young from Civil Media speak to us about their plans to use blockchain technologies to power small newsrooms and fulfil their broad goal to “power sustainable journalism throughout the world.” A lot of focus has been on Civil’s Initial Coin Offering, which closed underfunded and will be returning investors’ money, but they have many other activities, including a suite of WordPress-based plugins allowing news providers to join the Civil ecosystem and pledge openness, fairness and transparency according to the Civil Foundation’s constitution. Mike explained how blockchain based voting and decisions mean that members can be rewarded for pointing out breaches of the constitution, and bad actors can be punished or even removed from the network entirely.

The event ended with a few of us attending the Canadian Journalism Foundation’s event with journalism pundits Vivian Schiller, Jeff Jarvis, Jay Rosen and Matthew Ingram, talking about misinformation and misuse of social media (video recording available via the above link), and ten of us went on a networking and team bonding trip to Niagara Falls and to a local winery on the Thursday.

Overall it was a great Autumn Meeting which set the scene and built the foundation for many more great IPTC meetings to come!

This is the report of Day 2 of the IPTC Autumn 2018 Meeting in Toronto. See the report from Day 1 and the report from Day 3. All the presentations are available to IPTC members in the IPTC Members Only Zone.

Day 2 of the IPTC Autumn 2018 Meeting in Toronto was a deep dive into search and classification. Many of our members are working hard to make their content accessible quickly and easily to their customers, and user expectations are higher than ever, so search is a key part of what they do. 

First up we had Diego Ceccarelli from Bloomberg talking through their search architecture. Users of Bloomberg terminals have very high expectations that they will see stories straight away: They have 16m queries and 2m new stories and news items per day, with requirements for a median query response time of less than 200ms and for new items to be available in search results in less than 100ms. And as Diego says, “with huge flexibility comes huge complexity.” For example, because customers expect to see the freshest content straight away, the system has no caching at all!

To achieve this, the Bloomberg team use Apache Solr – in fact they have 3 members of staff dedicated to working on Solr full-time, and have contributed a huge amount of code back to the project, including their machine-learning-based “learning to rank” module which can be trained to rank a set of search results in a nuanced way. Bloomberg also worked with an agency to develop open source code used to monitor a stream of incoming stories against queries, used for alerting. Other topics Diego raised included clustering of search results, balancing relevance and timeliness, crowdsourcing data to train ranking systems, combining permissions into search results, and more – a great talk!

Our heads already reeling with all the information we learned from Bloomberg, we then heard from another search legend, Boerge Svingen, one of the founders of FAST Search in Norway and now Director of Engineering at the New York Times. He spoke about how NYT re-architected their search platform to be based around Apache Kafka, a “distributed log streaming” platform that keeps a record of every article ever published on the Times (since 1851!) and can replay all of them to feed a new search node in around half an hour. The platform is so successful that it is used to feed the “headless CMS” (see yesterday’s report) based on GraphQL which is used to render pages on nytimes.com for all types of devices. Boerge and his team use Protocol Buffers as their schema to keep everything light and fast. More information in Boerge’s slide deck, available to IPTC members.

Next up was Chad Schorr talking about search at Associated Press, discussing their Elastic implementation on Amazon Web Services. Using a devops approach based on “immutable infrastructure” meant that the architecture is now very solid and well-tested. Chad was very open and spoke about issues and problems AP had while they were implementing the project and we had a great discussion about how other organisations can avoid the same problems.

Then Robert Schmidt-Nia from DPA talked about their implementation of a content repository (in effect another “headless CMS”!) based on serialising NewsML-G2 into JSON using a serverless architecture based on Amazon Lambda functions, AWS S3 for storage, SQS queues and Elasticsearch. Robert told of how the entire project was built in three months with one and a half developers, and ended up with only 500 lines of code! It can now be used to provide services to DPA customers that could not be provided before, including subsets of content based on metadata such as all Olympics content.

Next, Solveig Vikene and Roger Bystrøm from Norway’s news agency NTB spoke about and gave a live demo of their new image archive search product. They demonstrated how photographers can pre-enter metadata so that they can send their photos to the wire a few seconds after taking them on the camera. Some functions like global metadata search and replace and a feature-rich query builder made their system look very impressive.

Veronika Zielinska from Associated Press spoke about AP’s rule-based text classification systems, showing the complexity of auto-tagging content (down to disambiguating between two US Republican Congressmen both called Mike Rogers!) and the subtlety of AP’s terms (distinguishing between “violent crime” events versus the social issue of “domestic violence”) therefore the necessity of manually creating, and maintaining, a rules-based system.

Stuart Myles then took us on a tour through AP’s automated image classification activities, looking at whether commercial tools are yet up to the task of classifying news content, the value of assembling good training sets but the difficulties in doing so, and the benefits of starting with a relatively small taxonomy that is easier for machine learning systems to understand.

Dave Compton talked us through Thomson Reuters Knowledge Items used by the OpenCalais classifier and how they use the PermID system to unify concepts across their databases of people, organisations, financial instruments and much more. Dave described how Knowledge Items are represented as NewsML-G2 Knowledge Items, and are mapped to Media Topics where possible.

On that subject, Jennifer Parrucci of the New York Times, and chair of the IPTC NewsCodes Working Group, gave an update on the latest activities of the group, including the ongoing Media Topic definitions review, adding new Media Topic terms after suggestions by the Swedish media industry, and work with schema.org team on mapping between schema.org and Media Topics terms.

As you can see, it was a very busy day!

This is the report of Day 1 of the IPTC Autumn 2018 Meeting in Toronto. See the report from Day 2 and the report from Day 3. All the presentations are available to IPTC members in the IPTC Members Only Zone.

This week we are in Toronto for the IPTC Autumn Meeting. Unfortunately the weather is not as warm as it was last week but we are still enjoying ourselves immensely and learning a lot from each other!

All presentations are available to members on the members-only event page.

After an introduction from Chair Stuart Myles, we heard an update from Michael Steidl, chair or the Video Metadata and Photo Metadata Working Groups. Michael updated us on work promoting the IPTC Video Metadata Hub standard, talking to manufacturers and software vendors at events like IBC in Amsterdam, and pulling together use cases and success stories from existing users of the standard.

On the IPTC Photo Metadata Standard, Michael shared news about the fact that Google Images now displays IPTC Photo Metadata project and the press we have received since that time. Also we are working on new technical features in the standard such as metadata for regions within images. We’re looking for use cases and requirements for storing metadata against regions, so if you have any input, please let Michael, or IPTC Managing Director Brendan Quinn, know!

Dave Compton of Refinitiv, formerly the Financial & Risk business of Thomson Reuters, chair of the NewsML-G2 Working Group, gave an update on recent progress and work towards NewsML-G2 version 2.28 which will be released soon. It will incorporate features for the requirements of auto-tagging systems and a new experimental namespace to be used for potential new updates to NewsML-G2 that aren’t yet ready to be added to the full specification.

The experimental extension to NewsML-G2 is already put in use by Gerald Innerwinkler of APA and Robert Schmidt-Nia of DPA who presented an update on a current project between IPTC and MINDS International looking at metadata for suggesting news stories to users based on psychological and emotional characteristics, plus properties like the likely timeliness for different types of user. Based on the Limbic Map concept from marketing theory, the new proposals are in testing right now.

Chair of the Sports Content Working Group, Johan Lindgren of TT in Sweden, presented an update on SportsML and the work on SportsJS which is nearing a final version now that JSON Schema is soon able to support some new properties that we need to be able to validate Sports content.

Stuart Myles appeared again in his role as chair of the Rights Working Group, updating us on RightsML and where we can take it in the future, including the potential to use RightsML as the basis of blockchain-based rights management systems.

Then we had a focus on “new-generation editorial systems” including a great presentation from Peter Marsh of new IPTC member NEWSCYCLE Solutions on the history and state of the art of content management systems from Tandem-based SII workstations in the 1980s, all the way through to the current wave of headless CMSs as illustrated by this project by The Economist.

Stephane Guerrilot of AFP finished day one presenting AFP’s new-generation system, Iris, which enables AFP customers and partners to search for stories, video and images.

Stay tuned for a report on Day Two!

Rights-related photo metadata can now be accessed directly in Google Image Search results, thanks to a joint effort by IPTC, Google and CEPIC, the Council of European Professional Informatics Societies.

Google, the IPTC and CEPIC worked together closely to determine the best way to incorporate metadata in Google search results of images to identify an image’s author and rights holder.

When users see an image in a Google search result, they can click the “image credits” link to see the image’s creator and credit information, read from IPTC embedded metadata. Over the coming weeks, copyright notice metadata will also be added.

“Embedded IPTC photo metadata has an essential role for photos posted on a website,” said Michael Steidl, lead of IPTC’s Photo Metadata and Video Metadata Working Groups. “These fields easily show people searching for images who its creator and copyright owner is. We encourage all parties who post images on the web to fill in these IPTC fields.”

Photo metadata is vital to guarding images’ licensing and copyright information online, and essential for managing digital assets.

The IPTC Photo Metadata Standard is the most widely used specification for describing photos, due to its universal acceptance among news outlets, photographers and photo agencies, libraries, museums and other related organisations. Most major photo software vendors support IPTC’s Photo Metadata Standard.

In a recent blog post, Google Image’s product manager Ashutosh Agarwal said this change will help promote “a healthy visual content ecosystem.”

Brendan Quinn, Managing Director of IPTC, said “we are looking forward to continuing our work with Google on IPTC Photo Metadata and other areas. We have a ton of ideas on how we can work together and are looking forward to using our standards to make the web more searchable and more accountable.”

IPTC has prepared a Quick Guide to IPTC Photo Metadata and Google Image Search to help users, developers and site administrators understand what they need to do to ensure that their metadata is shown in Google Image Search results.

For more detailed help with questions and implementation of IPTC’s Photo Metadata standard, see our IPTC Metadata User Guide.

Publishers, broadcasters, news and photo agencies and tool vendors are encouraged to join IPTC to work with us and Google on future projects. See the Participate pages for information on joining and working with IPTC.

“For years, the professional photography community has relied on IPTC metadata as the cornerstone of copyright protection,” said Andrew Fingerman, CEO of PhotoShelter, a provider of digital asset management tools for photographers and brands. “As assets are change hands, pass through organisations, and are published with greater frequency, IPTC metadata provides the basis for identifying the creator and rights owner. This major step by Google and IPTC will help everyone discover, identify, and trace copyright. We applaud this collaboration!”

For more information, contact us via this web site or email Managing Director Brendan Quinn on mdirector@iptc.org.

For more information:

IPTC Photo Metadata Standard

IPTC Photo Metadata Standard – Guidelines and Support

Join the public IPTC Photo Metadata groups.io Group

Join IPTC: Membership Information

Twitter: @IPTC

LinkedIn: IPTC

Google Blog: Images Rights Metadata In Google Images

Google’s Image Publishing Guidelines