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IPTC'a annual Photo Metadata Conference is taking place on Thursday, 3rd September. We have a great lineup again this year, featuring sessions on AI disclosure, new IPTC Photo Metadata properties, a "metadata safari" demonstrating vendor implementation of industry standards, and a new tool to examine real-world use of photo metadata at news providers. Read more...
WordPress 7.0 was released last week, including many updates across the entire product, including integration with AI engines. But the new feature that we are most excited about is native support for IPTC's Alt Text (Accessibility) property. Read more...
The IPTC Photo Metadata Working Group has released version 2025.1 of the IPTC Photo Metadata Standard, including properties that can be used for AI-generated content. Read more...
Software industry legend Tim Bray gave a resounding call to IPTC and to others working on media provenance and C2PA: his verdict was that while the specification and its implementation had issues, they were slowly being resolved and he lauded the project's goal of, in Tim's words, "making it harder for liars to lie and easier for truth tellers to be believed". Read more...
The IPTC Photo Metadata Working Group is proposing a draft set of properties for recording details of images created using generative AI systems. The group presents a draft of these fields for your comments and feedback. After comments are reviewed the group intends to add new properties to a new version of the IPTC Photo Metadata Standard which would be released later in 2025. Read more...
At the 2024 IPTC Photo Metadata Conference, James Lockman of Adobe's Digital Media Services division demonstrated the Custom Metadata Panel, a tool that allows users to create their own user interface for editing sets of metadata fields. Since that time, the IPTC has worked with James and his team to make the tool even more useful, supporting the full set of IPTC properties and even enabling IPTC Photo Metadata as the default view in the tool. Read more...
The news outlet China Daily reported on Friday that China will require all AI-generated content to be labelled from September 1st, 2025. Read more...
As reported in Social Media Today, Pinterest has started using IPTC embedded Photo Metadata to signal when content in "Image Pins" has been generated by AI. Read more...
Together with partner organisation the PLUS Coalition, the IPTC has submitted a response to the UK Intellectual Property Office's consultation on Copyright and Artificial Intelligence. Read more...