Digital News, Enabled.

The IPTC is the global standards body of the news media. We provide the technical foundation for the news ecosystem.

Network & Influence News Media Standards

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  • Network with industry peers
  • Be the first to learn about emerging industry topics
  • Simplify product development with industry standards
  • Learn from the experience of leading professionals
  • Enable the free and unhindered flow of information

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Recently conversations on Twitter and various blogs and news sites have reported on Facebook’s use of IPTC embedded photo metadata fields to “track users”. (Reddit.com: “Facebook is embedding tracking data inside the photos you download”, The Australian: “Facebook pics tracking you”, Forbes: “Facebook Embeds ‘Hidden Codes’ To Track Who Sees And Shares Your Photos”, Financial […]