Digital News, Enabled.

The IPTC is the global standards body of the news media. We provide the technical foundation for the news ecosystem.

Network & Influence News Media Standards

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  • Network with industry peers
  • Be the first to learn about emerging industry topics
  • Simplify product development with industry standards
  • Learn from the experience of leading professionals
  • Enable the free and unhindered flow of information

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A clear majority of professional photo businesses in Europe and North America find IPTC photo metadata highly relevant to their business. That is the message received by IPTC from its 2019 photo industry supplier survey. According to survey results, eight out of ten photo supplier companies say that data describing images and supporting searches by […]