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The IPTC is the global standards body of the news media. We provide the technical foundation for the news ecosystem.

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Latest News

The IPTC NewsCodes family of controlled vocabularies has a new member: Product Genre. The Product Genre vocabulary was developed at the request of the broadcast industry. A broad category of terms was needed – one that specifies the kind of content by media product type – in addition to metadata that describes the content. The […]