IPTC members and our guests have just finished a very busy 2021 edition of our IPTC Autumn Meeting. Held online over three days, the meeting was a mix of IPTC Working Group presentations, members presenting recent projects, and invited guest speakers on important topics in the news and media world.

This year we heard member presentations from:

• Honor Craig-Bennett of the BBC reporting on the Images Digital Asset Management system, based on the Guardian’s open-source GRID system. We heard from Andy Read about this system
• Heather Edwards from Associated Press spoke about their project to replace their existing rules-based classification system
• Mark Milstein from Microstocksolutions spoke about a new project he is working on to create “synthetic media” AI-generated images and videos based on textual descriptions and metadata
• DATAGROUP Consulting Group’s Robert Schmidt-Nia spoke about a project using AWS’s Comprehend text classification service to power a serverless news classification system using IPTC’s Media Topics vocabulary
• Frameright‘s Marina Ekroos speaking about an EU stars4media project they are working on called “Artificial Intelligence in photojournalism: can it work?”
• Scott Yates from new Startup Member JournalList spoke about the trust.txt project, letting news providers state their affiliates and official social media channels in a simple way
• Bruce MacCormack from CBC / Radio Canada spoke about Project Origin, looking at authenticity for video and news media, passing requirements to the C2PA work
• The BBC‘s Charlie Halford spoke about C2PA, updating members with a deep technical view on how the system is planned to work, as detailed in the recently-released draft specification.

In addition, we heard from guest speakers:

• Keesiu Wong of Design AI spoke about the Videre AI project, looking at “next-generation video understanding”. He was joined by project partner Javier Picazo from Associate Member Agencia EFE, Spain’s national news agency.
• Alex Lakatos of Interledger spoke about the distributed payments technology which is used by…
• Uchi Uchibeke of Coil who use Interledger to implement micropayments which can be implemented on publisher websites by adding one line of HTML.

New standard versions

The Working Group presentations were also packed with content, in particular three new standard versions that were proposed to the Standards Committee:

• NewsML-G2 v2.30 adds fields for “residrefformat” and “residrefformaturi” to enable publishers to describe the format of a resource ID reference, and makes catalog and catalogRef optional to support publishers who only use URIs for controlled values and therefore have no need for catalogs
• The News in JSON Working Group’s ninjs v2.0 is a non-backwards-compatible new release which changes the way repeating values are handled, moving from patternProperties fields with arbitrary names such as “body_text” and “body_html” to arrays with fixed names such as “bodies”. The objects within the array elements include properties “role” and “contenttype” which take the place of the arbitrary extension to the “body_” tag.
• The IPTC Photo Metadata Standard v2021.1 adds new properties to IPTC Core which are intended to be used for accessibility purposes: “Alt Text (Accessibility)” and “Extended Description (Accessibility)”. We have also added and Event Identifier property to align with other metadata ID properties, and modified the Description Writer field to include the writer of the accessibility fields.

New faces

We were very happy to welcome new members Frameright, JournalList, Spotlight Sports Group, Glide Publishing Platform to the meeting.

The Standards Committee was chaired for the first time by new Chair Paul Harman of Bloomberg.

The AGM was the first for new Treasurer, Gerald Innerwinkler of Austria Press Agentur APA.

And we congratulate Philippe Mougin of Agence France-Presse AFP for being voted on to the IPTC Board of Directors, along with the existing Board members who were all re-elected.

It was another great meeting with over 70 representatives from 42 organisations in 17 different countries! We’re hoping that the next IPTC member meeting will be back to face-to-face, and we have provisionally booked Tallinn, Estonia for 16 – 18 May, 2022. We will confirm this in January 2022.

We are proud to announce the upcoming IPTC Photo Metadata Conference. This year’s event will be held online on Thursday 4th November 2021 as a Zoom webinar, free for anyone to attend, whether you are an IPTC member or not.

We are very happy to be hosting speakers from:

• the Smithsonian Institution, Macmillan Learning, Morey Creative Studios and Level Access speaking about accessibility for images on today’s web
• Adobe and the Content Authenticity Initiative speaking about content authenticity and provenance and the forthcoming C2PA specifications
• Michael Steidl from IPTC’s Photo Metadata Working Group introducing IPTC’s new tools to measure and compare the interoperability of photo metadata tools.

The event will run from 1500 to 1900 UTC, which is:

• 1500 to 1900 in the UK, Ireland and Portugal
• 1600 to 2000 in Central Europe
• 1700 to 2100 in Eastern Europe and Israel
• 1100 to 1500 in US East Coast
• 0800 to 1200 in US West Coast
• 2300 to 0300 in China
• 0200 to 0600 on Australia’s East Coast (sorry about that!)

See more information and register at https://iptc.org/events/photo-metadata-conference-2021/ or simply register using this link.

The webinar will be recorded, and those who register but can’t attend will be sent a link to the video so that they can watch the recording afterwards.

After registering, you will be emailed with a calendar invitation and a Zoom webinar link.

We’re looking forward to seeing you there!

As previously announced, the IPTC are participating in the Coalition for Content Provenance and Authenticity (C2PA) project to create a specification to tackle online disinformation and misinformation.

After months of work by the C2PA Technical Working Group, the first public draft of the specification has been released. In particular, the spec defines how properties from the IPTC Photo Metadata Standard can be included in a C2PA manifest, creating a provenance trail that allows future viewers to validate the authenticity of a claim associated with a media asset (such as the location the photo was taken, the creator’s name or who is the person in a photo).

The full press release from C2PA follows:

SAN FRANCISCO, Calif. — September 1, 2021 — Today, the Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project established to scale trust in online content, released its content provenance specifications – in draft form – for community review and feedback. Driven by a commitment to tackle online disinformation, the C2PA’s technical specifications are designed to be an open standard that will allow publishers, creators and consumers to trace the origin and evolution of a piece of media, including images, videos, audio and documents. 

“C2PA was established to accelerate progress toward the broad adoption of content provenance standards that will enable a future of verifiable integrity in media,” said Andrew Jenks, C2PA Chair. “The release of this draft is an exciting and important milestone, representing a diverse and collaborative effort across industries to protect people from fabricated and manipulated media and drive transparency in the origin and history of content.”

Combatting online content fraud at scale requires transparency and an accessible and open approach that enables consumers to make informed decisions about what has been modified and what has not. The C2PA was launched in February 2021 with founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic with the goal of developing an end-to-end open technical standard to address the rise of disinformation efforts leveraging tools for media fabrication and manipulations. The effort has expanded, bringing in additional members including Twitter, WITNESS, Akamai and Fastly. 

Over the past six months, the C2PA has worked with industry experts and partner organizations, including the Project Origin Alliance and the Content Authenticity Initiative (CAI), to develop a standard for digital provenance that provides platforms with a method to define descriptive metadata, what information is associated with each type of asset, how that information is presented and stored, and how evidence of tampering can be identified. This group of contributors spans a spectrum of industries including social media, news publishing, software technology, semiconductors and more. All have contributed to building these new technical specifications through a process of gathering requirements, considerations of scenarios and technical design.

Following the review period, the C2PA working groups will finalize the 1.0 version of the technical standards and once published, the group will pursue adoption, prototyping and communication through coalition members and other external stakeholders, providing the foundation for a system of verifiable provenance on the internet.

“The power of C2PA’s open standard will rely on its broad adoption by producers and custodians of content, which makes this review phase so critical to the development and finalization of the specifications,” said Jenks. “This is why we are making the draft specification available to the public. We encourage rigorous review and feedback across industries, civil society, academia, and the general public to ensure the C2PA standards reflect the complex nature of this effort.”

The draft specification can be accessed through the C2PA website, and comments will be accepted through a web submission form and GitHub until November 30, 2021.

C2PA is accepting new members. To join, visit https://c2pa.org/membership/.

About C2PA

The Coalition for Content Provenance and Authenticity (C2PA) is an open, technical standards body addressing the prevalence of misleading information online through the development of technical standards for certifying the source and history (or provenance) of media content. C2PA is a Joint Development Foundation project, formed through an alliance between Adobe, Arm, BBC, Intel, Microsoft and Truepic. For more information, visit c2pa.org.

The IPTC Photo Metadata Standard is widely used by photographers, photo agencies and other photo suppliers around the world. To help photo people use it properly, IPTC has a specification document with a lot of details in document form.

Now, we have released a machine-readable version of the spec that can be consumed directly by software tools.

We call it the IPTC Photo Metadata TechReference. (See below for direct links to the data files.)

The TechReference is a data object containing all the details of the IPTC Photo Metadata technical specifications in the easy-to-use JSON and YAML formats.

The file covers all IPTC properties and structures.

For each property, we specify:

• the property’s formal name
• corresponding identifiers in the ISO XMP and the IPTC IIM formats, if applicable;
• the property’s datatype, such as string, number or a custom property structure like Location; and
• the property identifier that can be used with ExifTool to read or write the metadata property (such as “XMP-dc:creator” for XMP or “IPTC:Creator” for IIM);
• … and a few more details.

We have also published rich documentation about the TechReference data object on the IPTC website. The data objects themselves can be downloaded from the IPTC site by both IPTC members and other interested parties.

Links:

• Documentation on the TechReference data object
• The file in JSON format: https://iptc.org/std/photometadata/specification/iptc-pmd-techreference_2019.1.json
• The file in YAML format: https://iptc.org/std/photometadata/specification/iptc-pmd-techreference_2019.1.yml

Today we announce the launch of two new browser extensions for viewing IPTC Photo Metadata on web pages.

The GetPMD tool is one of IPTC’s most popular online resources. With the GetPMD tool, users can view the embedded IPTC metadata of any image on the web, whether it was embedded using either the IPTC IIM or the ISO XMP format. But up to now, users must copy and paste an image’s URL into the tool, or install a browser “bookmarklet”.

To make that a little bit easier, we have created the IPTC Photo Metadata Inspector, a simple browser extension that currently works with the Google Chrome and Mozilla Firefox browsers.

With the extension installed, a context menu will appear when you right-click on an image anywhere on the Web, with a menu option, “View IPTC Photo  Metadata.” If you select that option, you will be taken to getpmd.iptc.org where you can see the embedded metadata for that image.

Please note that the Photo Metadata Inspector only works with simple images: it won’t work with embedded video thumbnails or tweets, for example.

The browser extensions are open source, the code is available from the IPTC’s GitHub repository.

Ideas for fixes and new features are welcome.

If you have feedback, please raise an issue on our GitHub repository, post suggestions to the iptc-photometadata@groups.io public discussion list, or contact us via the form on this site.

schema.org is the technology used by web site owners around the world to make metadata available to search engines and other third-party services. It is widely used to embed machine-readable data in websites for products, store opening times and much more.

It is also used as one of the sources of metadata for the Google search results. The schema.org “license”, “acquireLicensePage” and “creator” properties in a page’s HTML code are used in addition to IPTC Photo Metadata embedded in image files to populate the image panel.

schema.org version 11 was released this week. It contains two new properties on the CreativeWork type (and therefore its subtypes such as ImageObject) that were created to match their equivalent properties in IPTC Photo Metadata: copyrightNotice, which matches the IPTC Photo Metadata Copyright Notice property, and creditText, which matches the IPTC Photo Metadata Credit Line property.

The new fields are not yet supported by Google images search, but hopefully will be soon.

After the recent update, the current properties mapped to schema.org and used in Google images search results are:

The IPTC Photo Metadata Working Group is working on a more comprehensive document showing all possible IPTC Photo Metadata fields with their schema.org and EXIF equivalents. The full mapping document will be released soon.

Yesterday Michael Steidl, Lead of the IPTC Photo Metadata Working Group, gave a webinar to Bundesverband professioneller Bildanbieter (BVPA), the Federal Association of Professional Image Providers in Germany.

The webinar focused on the recently introduced image license information for Google image searches and the possible opportunities and risks for the professional image business.

“This year, Google introduced the so-called Licensable Badge for its image search. This feature enables images to be linked to license information and to be displayed in the image search results with a corresponding link. Image seekers from advertising, editorial offices and corporate PR can follow the link to obtain further information on how to use the image. This turns Google image search into a potential marketplace. But how can image providers use the new tool for themselves? Is it worth the effort of storing the necessary metadata? Are there any economic risks involved? Will Google soon become a meta picture agency?”

In the first part of the webinar, Michael Steidl explained which image metadata must be stored in order to display photo credits and “licensable” badges on Google. He also informed participants about the problem that certain software and web platforms deletes image metadata after upload.

In the second part, Alexander Karst explains the possibilities for increasing visibility through the new features and gives an assessment of the effects on the image market.

Thanks to BVPA for hosting Michael for the webinar.

We’re very happy that we can make public some of the video recordings from the recent IPTC Photo Metadata Conference 2020, held on Tuesday 13 October 2020.

Thanks to all who attended – we had over 200 registrations for the webinar.

The videos are embedded below or can be viewed directly on YouTube by following the link above the embedded video.

Introduction

Brendan Quinn, Managing Director of IPTC, opened the day with an introduction to IPTC and an overview of what was to come (10 minutes):

Michael Steidl, Photo Metadata WG lead on IPTC Photo Metadata

Michael Steidl presented on why we should care about photo metadata in his presentation “About IPTC Photo Metadata” (48 minutes including Q&A)

Google’s Licensable Images features

Francois Spies, a Product Manager for Google Images in Mountain View, presented on the Licensable Images features which they developed in consultation with IPTC this year.

After Francois’ presentation, Matthew O’Such, VP SEO for Getty Images and Marcin Czyzewski, CTO and Picturemaxx joined us to share their views on implementing the changes to IPTC Photo Metadata required to power the Google Licensable Images feature. Then we had a Q&A session including Michael, Francois, Matthew and Marcin.

Unfortunately, Google asked us not to make a recording of their presentation or the panel available. However the resources that Francois shared are all available via our Quick Guide to IPTC Photo Metadata and Google Images.

Andy Parsons on the Content Authenticity Initiative

Next up, Andy Parsons (Adobe) introduced the Content Authenticity Initiative (47 minutes including Q&A and a wrap-up of the day from Brendan Quinn):

Thanks again to all our speakers and panellists for their contributions. We’re already looking forward to next year’s event!

Currently next year’s IPTC Photo Metadata Conference is scheduled to be in late May 2021 in Mallorca, Spain in conjunction with the CEPIC Congress 2021. If that proves impractical then we will host another online event.

We are very happy to announce that this year’s IPTC Photo Metadata Conference will be conducted fully online, and for the first time ever, is free for all to attend.

This year’s conference takes place on Tuesday October 13, 2020 from 15:00 – 18:00 UTC time (see times in other timezones below).

We have some very special guests for this year’s conference:

Michael Steidl, Lead of the IPTC Photo Metadata Working Group, will introduce IPTC Photo Metadata, and discuss recent developments, and what we see in the future of photo metadata.

Francois Spies, Product Manager, Google Images will present Google’s recent work on the “Licensable Images” project, which adds a “licensable” badge to images in Google search results, and links from the image preview panel in search results pages directly back to a place where users can obtain a licence to re-use the image.

Andy Parsons, Director of Content Authenticity Initiative, Adobe will present the Content Authenticity Initiative, which is “designing components and drafting standards specifications for a simple, extensible and distributed media provenance solution.”

How will the Content Authenticity Initiative work? What work has been done so far and what still needs to be done? How can you help?

Please register here via Zoom – it’s free!

The IPTC Photo Metadata Conference has been held in conjunction with the CEPIC Congress for many years. The 2020 CEPIC Congress has been postponed to 19 to 21 May 2021, but with so much going on in the world of image metadata, we didn’t want to miss out on the opportunity, so we are holding a virtual event this year. We look forward to joining CEPIC again next year, hopefully in Mallorca in May 2021.

IPTC Photo Metadata Conference 2020: times around the world

• UTC / GMT: Weds 13 October, 1500 – 1800 UTC
• London: Weds 13 October, 1600 – 1900 BST
• Paris, Berlin, Amsterdam, Vienna: Weds 13 October, 1700 – 2000 CEST
• Helsinki, Dubai, Tallinn: Weds 13 October, 1800 – 2100 EEST
• New York, Toronto: Weds 13 October,  1100 – 1400 EDT
• Beijing, Shanghai: Weds 13 October, 2300 – Thurs 14 October, 0200

When you register for the webinar on Zoom you will be sent a calendar invitation so you can make sure you attend at the right time!

The IPTC is very happy to announce that as a result of our collaboration with Google and CEPIC, Google Images’s new licensable badge and other related features are now live.

This means that when photo owners include a photograph’s Web Statement of Rights (also known as Copyright Info URL)  in an image’s embedded metadata, Google will display a “Licensable” badge on the image in Google Images search results and the image will appear when the “View all images with Commercial or other licenses” filter is selected. If the Licensor URL is also added, Google will feature a “get this image on” link that takes users directly to a page on the photo owner’s site enabling the user to easily obtain a license to re-use the image elsewhere.