Joaquim Carreira, Lusa
Joaquim Carreira, Lusa

This post is part of a series about the IPTC Spring Meeting 2019 in Lisbon, Portugal. See Day 2 writeup and the day 3 writeup.

Last week brought IPTC members together for our twice-yearly Face-to-Face Meeting to discuss news credibility, taxonomies and controlled vocabularies, updates in sports standards and much more!

This year’s IPTC Spring Meeting was in Lisbon, Portugal, and over 40 IPTC member delegates, member experts and invited guests gathered for three days to discuss all the latest developments in news and media technology.

On Monday, IPTC Chair and Director of Information Management for Associated Press Stuart Myles gave a great introduction and overview of what was to come in the meeting. After everyone introduced themselves, Stuart discussed some changes that the IPTC Board has been thinking about, including looking at updating the Mission and Vision of the organisation to reflect how we operate in 2019.

Then Robert Schmidt-Nia from dpa Deutsche Presse-Agentur introduced their C-POP project (in collaboration with STT and the Sanoma group in Finland) which follows on from the Performing Content we saw at the previous meeting in Toronto. It was interesting hearing about the agency’s shift in focus from a strict business-to-business model to a “B2B2C” model thinking about what consumers needed and how agencies could help publishers to deliver on the needs of readers and subscribers, ideally using feedback from publishers to agencies on how well their content is performing according to real metrics like loyalty and subscription revenue. IPTC will be involved in the C-POP project so you can expect to hear more about this in the future.

On the same topic, Andy Read from BBC gave an overview of the “Telescope” internal measurement tool, showing how BBC staff can view in real time how their content is being consumed by region, topic or device.

James Logan from the BBC and Brendan Quinn of IPTC gave an overview of IPTC’s work with news trust and credibility projects The Trust Project and the Journalism Trust Initiative. We decided at the Autumn 2018 Meeting that IPTC wouldn’t create its own standard around news credibility, disinformation and “fake news”, but that we would work with existing groups and help them to incorporate their standards in IPTC’s work. With The Trust Project, that has been going well, and we are almost ready to publish some best practices on implementing the Trust Project’s Trust Indicators in NewsML-G2 content. Trust Project indicators are already used in schema.org markup by over 120 news providers so it’s great to see such strong uptake.

Separately we have been working with Reporters Sans Frontières’ Journalism Trust Initiative which is at an earlier stage and is looking at documenting general standards for trustworthy and ethical journalism. IPTC is part of the JTI’s Technical Task Force which is working with the drafting teams on making their statements specific enough to be answered with data and indexed by machines. Hopefully it will end up with similar indicators to the Trust Project indicators 

With both news credibility projects, some questions still need to be addressed, such as assessing the credibility of claims (when a news organisation says they are trustworthy, how can you trust them!), and how these trust indicators work in a multi-provider workflow: if a news agency sends some content to a publisher who then merges it with original reportage, who determines the trust indicators that are attached to the final story? There is definitely a lot more work to do!

On the same topic, Dave Compton of Refinitiv gave an update on how the News Architecture Working Group has been looking at the Trust Project’s Trust Indicators and working them into NewsML-G2. As far as we have seen so far, no updates to the NewsML-G2 standard are necessary to support the new work. Martin Vertel from dpa showed us the API he created to give dpa’s clients access to Trust Project indicators for dpa stories. Building it with a browser-based JavaScript module opens up some interesting possibilities.

Joaquim Carreira from local agency Lusa showed us the “Combate Às Fake News” project focussing on media literacy and helping readers to know what to look for, including the idea of a “nutrition label” for news content looking at criteria such as factuality, readability and use of emotional language.

The day was rounded off with Johan Lindgren of Swedish agency TT presenting the recent work of IPTC’s Sports Content Working Group. The group has recently been tidying up the spec and incorporating suggestions for changes, plus looking at eSports and Chess as two non-traditional sports that are both seeing an increase in interest – in the case of eSports, it is becoming a huge industry. Our tests showed that in simple cases eSports results can be addressed with existing SportsML 3 structures, but to handle more detailed play-by-play results we may need to at least introduce a new controlled vocabulary. Please let us know if you would like to implement SportsML for eSports!

Johan also presented the draft of SportsML 3.1 to be voted on by the IPTC Standards Committee.

Stay tuned for an update on Days 2 and 3!

StuartMyles1_360x360-360x360

By Stuart Myles

 
As the Chairman of the International Press Communications Council (IPTC), I believe there are hundreds of reasons to attend IPTC’s Autumn 2016 Meeting, 24 – 26 October in Berlin, but let’s focus on just five for now. Our meetings are attended by professionals from the news industry, including media companies, image companies, libraries, digital asset management firms, and more. Photo Metadata is IPTC’s most widely adopted standard, and in Berlin we will be introducing recommendations for video, which we hope will one day be as fundamental.
 
1.) Experience Video Day!
Be there LIVE for the launch of IPTC’s Video Metadata Hub Recommendation. Speakers from video makers, publishers and standards organisations will talk about how video workflows can be improved using the Video Recommendation. They will discuss how storing and exchanging metadata in a standard and consistent way can be done while supporting different technical video file formats.
 
2.) Meet like-minded professionals from all over the globe.
Grow your network – internationally. The IPTC is the global standards body of the news media and provides the technical foundation for the news ecosytem. Our consortium of news agencies and system vendors develop and publish technical specifications to promote the easy, accurate and inexpensive sharing of news and information. Learn from the experience of the leading professionals who constitute the IPTC – who are often facing the same challenges you are.
 
3.) Consider becoming an IPTC member: Influence and contribute to updates to standards.
IPTC membership is an opportunity to be a part of a prestigious and prominent organization. It makes a statement about your business – that it is one of the news industry leaders and is committed to the effective exchange of information. IPTC allows members to request research and development in areas of specific interest to their business activities. Participation in working groups means the ability to request changes or make contributions to the development of standards.
 
4.) Discover existing products and software built from IPTC standards.
There is often no need to re-invent the wheel. Several system vendors attend our meetings and demonstrate IPTC-supported publishing tools, as well as case studies of implementation at media organizations, libraries, and other industries. Companies find that attending these presentations helps clarify what type of program may best fit their organization’s needs.
 
5.) Learn more about the EXTRA project.
Funded by a grant from the Google Digital News Initiative, IPTC is building an open-source rules-based classification Engine, dubbed “EXTRA.” Learn why rules outperform statistical approaches to news classification and how you can participate in this exciting new initiative.

More information: Attend IPTC’s Autumn 2016 meeting, IPTC.org.
Questions? Feel free to contact me or IPTC Managing Director Michael Steidl.
Twitter: @IPTC

LinkedIn: IPTC