Bill Kasdorf, principal at Kasdorf & Associates and individual member of IPTC, has published his latest column at Publishers Weekly, “News You Can Use”, where he promotes IPTC standards including IPTC Photo Metadata and IPTC Media Topics.

As Bill says, “I recently attended the IPTC Autumn Meeting, and at virtually every session, I thought, “People in other sectors of publishing ought to know about what the IPTC has to offer them.”

Bill goes on to discuss IPTC’s work with Google on exposing IPTC Photo Metadata in Google search results and the Licensable Images feature in Google Images search, explaining how those in the publishing industry can use those features to find out who owns the copyright on an image they might want to re-use, and how to obtain a license to use it.

He also talks about IPTC’s Media Topics subject taxonomy, and how publishers could use it for press releases, so they can “be sure the terms you use are the ones the news industry itself uses”.

You can view the article on the Publisher’s Weekly website.

Thanks Bill for sharing your thoughts and for promoting the IPTC cause!