The IPTC has updated its Photo Metadata User Guide to include some best practice guidelines for how to use embedded metadata to signal "synthetic media" content that was created by generative AI systems. Read more...

The IPTC is very happy to announce that it has joined the Steering Committee of Project Origin, one of the industry’s key initiatives to fight misinformation online through the use of tamper-evident metadata embedded in media files. Read more...

The IPTC has long worked with organisations on schemas for representing news and media content in all of their forms. Read more...

We are proud to announce that Camera Bits, Mobius Labs, Microsoft, Smithsonian, CBC and many others will be presenting at the IPTC Photo Metadata Conference next week, Thursday 10th November. With a theme of Photo Metadata in the Real World, the event is free for anyone to attend. Register here for the Zoom webinar to receive details before the event. Read more...

The IPTC Photo Metadata Working Group is proud to announce the IPTC Photo Metadata Conference 2022. The event will be held online on Thursday November 10th from 15.00 - 18.00 UTC. Read more...

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