The IPTC has responded to a multi-stakeholder consultation on the recently-agreed European Union Artificial Intelligence Act (EU AI Act).

Although the IPTC is officially based in the UK, many of our members and staff operate from the European Union, and of course all of our members’ content is available in the EU, so it is very important to us that the EU regulates Artificial Intelligence providers in a way that is fair to all parts of the ecosystem, including content rightsholders, AI providers, AI application developers and end users.

In particular, we drew the EU AI Office’s attention to the IPTC Photo Metadata Data Mining property, which enables rightsholders to inform web crawlers and AI training systems of the rightsholders’ agreement as to whether or not the content can be used as part of a training data set for building AI models.

The points made are the same as the ones that we made to the IETF/IAB Workshop consultation: that embedded data mining declarations should be part of the ecosystem of opt-outs, because robots.txt, W3C TDM, C2PA and other solutions are not sufficient for all use cases. 

The full consultation text and all public responses will be published by the EU in due course via the consultation home page.

AMSTERDAM, 13 September 2024 — The International Press Telecommunications Council (IPTC) has announced Phase 1 of the IPTC Verified News Publishers List at the International Broadcast Convention (IBC).

The list uses C2PA technology to enable verified provenance for the news media industry. News outlets apply for a certificate from a partner Certificate Authority (currently Truepic), with the IPTC verifying the identity of the publisher. The certificate is then used by the news outlet to sign content, in accordance with the C2PA specification’s handling of “additional trust anchor stores”. This means that the news publisher is the signer of the content. This is a key requirement for many media outlets.

Currently the BBC (UK), CBC / Radio Canada (Canada) and broadcaster WDR (Germany) have certificates on the Verified News Publishers List. Many more publishers and broadcasters are currently in the process of obtaining a certificate. To register your interest as a news publisher, please fill out the Verified News Publisher expression of interest form.

To make the process of verifying and approving certificate requests transparent and accountable, the IPTC has released a set of policies for issuing Verified News Publisher certificates covering Phase 1 of the project. The process includes a “fast track” process for media organisations that are already well known to IPTC, and also a self-certification track. The policies were approved by the IPTC membership at a recent meeting of the IPTC Media Provenance Committee.

Verifying publisher identity, not trustworthiness

Note: as we have always made clear, the IPTC is making no claims about the truth or trustworthiness of content published by news publishers on the IPTC Verified News Publisher List. We simply verify that the publisher is “who they say they are”, and then the signature will verify that the content was published by that publisher, and has not been tampered with since the point of publishing.

We make it clear in the governance policies that a certificate can be revoked if the certificate’s private key has been compromised in some way, but we will not revoke certificates for editorial reasons.

Online verifier tool

The IPTC has worked with the BBC to launch a simple Verified News Publisher content verifier tool hosted at https://originverify.iptc.org. The tool displays a special indicator when content has been signed by an organisation whose certificate is on the Verified News Publisher list. The IPTC has also published a set of Verified News Publisher sample content that can be used with the verifier to demonstrate the process in action.

Sharing best practices, resources and knowledge among news publishers

For IPTC members, the Media Provenance Committee has created an internal members-only wiki detailing best practices and lessons learned while implementing C2PA and the Verified News Publisher List at broadcasters and publishers. Information on the wiki includes technical details on how to generate a certificate signing request to obtain a certificate, how to sign content with open-source and commercial tools, how to deal with publishing and distribution technology such as streaming servers and content delivery networks, and how to add metadata to C2PA assertions embedded in media content.

The Committee has also created a public-facing area of the IPTC site describing IPTC’s work in the area of Media Provenance, helping news publishers to get up to speed and understand how C2PA technology works and how it can be implemented in publishing workflows.

Other IPTC and Media Provenance-related events at IBC this weekend:

• Judy Parnall (BBC), Lead of the IPTC Media Provenance Advocacy Working Group, spoke on a panel on “Content Tracing and Provenance” this morning (Friday) at the AI Zone.
• Judy is also presenting a paper at the IBC Conference on Saturday 14 September: Provenance: What can we Trust?, along with IPTC Individual Member John Simmons.
• Combating disinformation in News: A critical year for democracies at the IPTC Conference on Saturday. Laura Ellis (BBC) is on the panel along with representatives from CBS and GLOBO.
• On Sunday 15 September, Judy presents IBC’s Accelerator Project “Design Your Weapons in Fight Against Disinformation” on the IBC Innovation Stage, along with tech leaders from CBS, Associated Press and ITN.

The IPTC has signed a liaison agreement with the Japanese camera-makers organisation and creators of the Exif metadata standard, CIPA.

CIPA members include all of the major camera manufacturers, including Nikon, Canon, Sony, Panasonic, FUJIFILM and more. Several software vendors who work with imaging are also members, including Adobe, Apple and Microsoft.

CIPA publishes guidelines and standards for camera manufacturers and imaging software developers. The most important of these from an IPTC point of view is the Exif standard for photographic metadata.

The IPTC and CIPA have had an informal relationship for many years, staying in touch regularly regarding developments in the world of image metadata. Given that the two organisations manage two of the most important standards for embedding metadata into image and video files, it’s important that we keep each other up to date.

Now the relationship has been formalised, meaning that the organisations can request to observe each other’s meetings, exchange members-only information when needed, and share information about forthcoming developments and industry requirements for new work in the field of media metadata and in related areas.

The news has also been announced by CIPA. According to the news post on CIPA’s website, “CIPA has signed a liaison agreement regarding the development of technical standards for metadata attached to captured image with International Press Telecommunications Council (IPTC), the international organization consists of the world’s leading news agencies, publishers and industry vendors.”

The Internet Architecture Board (IAB), a Committee of the Internet Engineering Task Force (IETF) which decides on standards and protocols that are used to govern the workings of Internet infrastructure, is having a workshop in September on “AI Control”. Discussions will include whether one or more new IETF standards should be defined to govern how AI systems work with Internet content.

As part of the lead-up to this workshop, the IAB and IETF have put out a call for position papers on AI opt-out techniques.

Accordingly, the IPTC Photo Metadata Working Group, in association with partner organisation the PLUS Coalition, submitted a position paper discussing in particular the Data Mining property which was added to the IPTC Photo Metadata Standard last year.

In the paper, the IPTC and PLUS set out their position that data mining opt-out information embedded in the metadata of media files is an essential part of any opt-out solution.

Here is a relevant section of the IPTC submission:

We respectfully suggest that Robots.txt alone is not a viable solution. Robots.txt may allow for communication of rights information applicable to all image assets on a website, or within a web directory, or on specific web pages. However, it is not an efficient method for communicating rights information for individual image files published to a web platform or website; as rights information typically varies from image to image, and as the publication of images to websites is increasingly dynamic.

In addition, the use of robots.txt requires that each user agent must be blocked separately, repeating all exclusions for each AI engine crawler robot. As a result, agents can only be blocked retrospectively — after they have already indexed a site once. This requires that publishers must constantly check their server logs, to search for new user agents crawling their data, and to identify and block bad actors.

In contrast, embedding rights declaration metadata directly into image and video files provides media-specific rights information, protecting images and video resources whether the site/page structure is preserved by crawlers — or the image files are scraped and separated from the original page/site. The owner, distributor, or publisher of an image can embed a coded signal into each image file, allowing downstream systems to read the embedded XMP metadata and to use that information to sort/categorise images and to comply with applicable permissions, prohibitions and constraints.

IPTC, PLUS and XMP metadata standards have been widely adopted and are broadly supported by software developers, as well as in use by major news media, search engines, and publishers for exchanging images in a workflow as part of an “operational best practice.” For example, Google Images currently uses a number of the existing IPTC and PLUS properties to signal ownership, licensor contact info and copyright. For details see https://iptc.org/standards/photo-metadata/quick-guide-to-iptc-photo-metadata-and-google-images/

The paper in PDF format can be downloaded from the IPTC site.

Thanks to David Riecks, Margaret Warren, Michael Steidl from the IPTC Photo Metadata Working Group and to Jeff Sedlik from PLUS for their work on the paper.

A few months in, things are going very well for the IPTC’s new Media Provenance Committee.

The IPTC Committee was initiated to continue the work started by Project Origin to bring the benefits of C2PA provenance technology to the news media industry. The Committee is chaired by Bruce MacCormack of CBC / Radio Canada.

The Committee has initiated three Working Groups who will be looking at specific issues:

• The Provenance Governance Working Group, led by Charlie Halford of the BBC.
• The Provenance Best Practices and Implementation Working Group, led by Helge O. Svela of Media City Bergen.
• The Provenance Advocacy and Education Working Group, led by Judy Parnall of the BBC.

We have also started the process of onboarding participants for the next phase of the Origin Verified News Publishers List, and have had several organisations already apply.

The first publishers on the list, BBC and CBC/Radio Canada, have already published some C2PA-signed content:

• The BBC has published some images and video with C2PA-embedded metadata showing the fact-checking process that has been undertaken by the BBC Verify fact-checking team.
• CBC / Radio Canada has published images signed with the CBC certificate on the cbc.ca website.

We are planning several events in the future to promote our work and encourage more in the media industry to get involved. Look out for news about IPTC Media Provenance work at the IBC Conference in Amsterdam in September and at other events.

If your organisation would like to be added to the list in the next phase or in the future, please get in touch!

The International Press Telecommunications Council, in conjunction with Project Origin, has established a working group to create and manage a C2PA compatible list of verified news publishers.

The open C2PA 2.0 Content Credentials standard for media provenance is widely supported as a strong defence against misinformation. Recent announcements by OpenAI, Meta, Google and others have confirmed the value of an interoperable, tamper-evident way of confirming the source and technical integrity of digital media content.

Project Origin, as a co-founder of the C2PA, has brought the needs of the news publishing community to the forefront of the creation of this standard. This now includes the creation of a C2PA 2.0 compatible Origin Verified Publisher Certificate to be used by publishers to securely create a cryptographic seal on their content. The signing certificates will be available through the IPTC, who will work with C2PA validators to gain widespread acceptance. These signing certificates will be issued by the IPTC to broadcast, print and digital native media publishers.

Origin Verified Publisher Certificates will ensure that the identity of established news organisations are protected from imposters. The certificates confirm organisational identity and do not make any judgement on editorial position. Liaison agreements with other groups in the media ecosystem will be used to accelerate the distribution of certificates.

The initial implementation uses TruePic as a certificate authority, with the BBC and CBC/Radio-Canada as trial participants.

“As a founding partner of Project Origin, CBC/Radio-Canada is proud to be one of the first media organisations to trial Origin Verified Publisher Certificates,” said Claude Galipeau, Executive Vice-President, Corporate Development, CBC/Radio-Canada. “This initiative will provide our audiences with a new and easy way of confirming that the content they’re consuming is legitimately from Canada’s national public broadcaster. It’s an important step in our adoption of the Content Credentials standard and in our fight against misinformation and disinformation.”

Jatin Aythora, Director of BBC R&D, and vice chair for Partnership on AI, said “Media provenance increases trust and transparency in news, and so is an essential tool in the fight against disinformation. That fight has never been more important, and so we hope many more media organisations will join us in securing their own Origin Verified Publisher Certificate.”

Publishers interested in working cooperatively to advance the implementation of the C2PA standard in the news ecosystem are invited to join the Media Provenance Committee of the IPTC.

For further information please contact:

• Judy Parnall –  judy.parnall@bbc.co.uk – representing the BBC
• Bruce MacCormack – bruce@neuraltransform.com – representing CBC/Radio-Canada
• Brendan Quinn – mdirector@iptc.org – representing the IPTC

The IPTC Photo Metadata Working Group has updated the IPTC Photo Metadata User Guide, including guidance for accessibility and for tagging AI-generated images with metadata.

The latest update to IPTC NewsCodes, the 2024-Q1 release, was published on Thursday 28th March.

This release includes many updates to our Media Topic subject vocabulary, plus changes to Content Production Party Role, Horse Position, Tournament Phase, Soccer Position, Genre, User Action Type and Why Present.

UPDATE on 11 April: we released a small update to the Media Topics, including Norwegian (no-NB and no-NN) translations of the newly added terms, thanks to Norwegian news agency NTB.

We also made one label change in German: medtop:20000257 from “Alternative-Energie” to “Erneuerbare Energie,” This change was made at the request of German news agency dpa.

Changes to Media Topics vocabulary

As part of the regular review undertaken by the NewsCodes Working Group, many changes were made to the economy, business and finance branch of Media Topics. In addition, a number of changes were made to the conflict, war and peace branch in response to suggestions made by new IPTC member ABC Australia.

5 new concepts: sustainability, profit sharing, corporate bond, war victims, missing in action.

12 retired concepts: justice, restructuring and recapitalisation, bonds, budgets and budgeting, consumers, consumer issue, credit and debt, economic indicator, government aid, investments, prices, soft commodities market.

55 modified concepts: peacekeeping force, genocide, disarmament, prisoners of war, war crime, judge, economy, economic trends and indicators, business enterprise, central bank, consumer confidence, currency, deflation, economic growth, gross domestic product, industrial production, inventories, productivity, economic organisation, emerging market, employment statistics, exporting, government debt, importing, inflation, interest rates, international economic institution, international trade, trade agreements, balance of trade, trade dispute, trade policy, monetary policy, mortgages, mutual funds, recession, tariff, market and exchange, commodities market, energy market, debt market, foreign exchange market, loan market, loans and lending, study of law, disabilities, mountaineering, sport shooting, sport organisation, recreational hiking and climbing, start-up and entrepreneurial business, sharing economy, small and medium enterprise, sports officiating, bmx freestyle.

48 concepts with modified names/labels: judge, emergency incident, transport incident, air and space incident, maritime incident, railway incident, road incident, restructuring and recapitalisation, economic trends and indicators, exporting, importing, interest rates, balance of trade, mortgages, commodities market, soft commodities market, loans and lending, study of law, disabilities, mountain climbing, mountaineering, sport shooting, sport organisation, recreational hiking and climbing, start-up and entrepreneurial business, sports officiating, bmx freestyle, tsunami, healthcare industry, developmental disorder, depression, anxiety and stress, public health, pregnancy and childbirth, fraternal and community group, cyber warfare, public transport, taxi and ride-hailing, shared transport, business reporting and performance business restructuring commercial real estate residential real estate podcast, financial service, business service, news industry, diversity, equity and inclusion. 

57 modified definitions: war crime, economy, economic trends and indicators, business enterprise, central bank, consumer confidence, currency, deflation, economic growth, economic organisation, emerging market, employment statistics, exporting, government debt, importing, inflation, interest rates, international economic institution, trade agreements, trade dispute, trade policy, mortgages, recession, tariff, market and exchange, commodities market, energy market, soft commodities market, debt market, foreign exchange market, loan market, loans and lending, disabilities, mountaineering, sport organisation, start-up and entrepreneurial business, sharing economy, small and medium enterprise, tsunami, healthcare industry, developmental disorder, depression, anxiety and stress, public health, pregnancy and childbirth, cyber warfare, public transport, taxi and ride-hailing, shared transport, business reporting and performance, business restructuring, commercial real estate, residential real estate, podcast, financial service, business service, news industry.

22 modified broader terms (hierarchy moves): peacekeeping force, genocide, disarmament, prisoners of war, business enterprise, central bank, consumer confidence, currency, gross domestic product, industrial production, inventories, productivity, economic organisation, emerging market, interest rates, international economic institution, international trade, monetary policy, mutual funds, tariff, loans and lending, bmx freestyle.

These changes are already available in the en-GB, en-US and Swedish (se) language variants. Thanks go to TT and Bonnier News for their work on the Swedish translation.

If you would like to contribute or update a translation to your language, please contact us.

Sports-related NewsCodes updates

We also made some changes to our sports NewsCodes vocabularies, which are mostly used by SportsML and IPTC Sport Schema.

New vocabulary: Horse Position

New entries in Tournament Phase vocabulary: Heat, Round of 16

New entry in Soccer Position: manager,

News-related NewsCodes updates

Content Production Party Role: new term Generative AI Prompt Writer which can also be used in Photo Metadata Contributor to declare who wrote the prompt that was used to generate an image.

Genre: new term User-Generated Content.

Why Present: new term associated.

The User Action Type vocabulary, mostly used by NewsML-G2, has had some major changes.

Previously this vocabulary defined terms related to specific social media services or interactions. We have retired/deprecated all site-specific terms (Facebook Likes, Google’s +1,  Twitter re-tweets, Twitter tweets).

Instead, we have defined some generic terms: Like, Share, Comment. The pageviews term has been broadened into simply views (although the ID remains as “pageviews” for backwards-compatibility)

Thanks to the NewsCodes Working Group for their work on this release, and to all members and non-members who have suggested changes.

The IPTC News Architecture Working Group is happy to announce that the NewsML-G2 Guidelines and NewsML-G2 Specification documents have been updated to align with version 2.33 of NewsML-G2, which was approved in October 2023.

The changes include:

Specification changes:

• Adding the newest additions authoritystatus and digitalsourcetype added in NewsML-G2 versions 2.32 and 2.33
• Clarification on how @uri, @qcode and @literal attributes should be treated throughout
• Clarification on how roles should be added to infosource element when an entity plays more than one role
• Clarifying and improving cross-references and links throughout the document

Guidelines changes:

• Documentation of the Authority Status attrribute and its related vocabulary, added in version 2.32
• Documentation of the Digital Source Type element and its related vocabulary, added in version 2.33
• Clarification on how @uri, @qcode and @literal attributes should be treated throughout
• Clarifying and improving cross-references and links throughout the document
• Improved the additional resources section including links to related IPTC standards and added links to the SportsML-G2 Guidelines
• See the What’s New in NewsML-G2 2.32 and 2.33 section for full details.

We always welcome feedback on our specification and guideline documents: please use the Contact Us form to ask for clarifications or suggest changes.