The IPTC is pleased to announce the full agenda for the 2025 IPTC Photo Metadata Conference, which will be held online on Thursday September 18th from 15.00 to 18.00 UTC. The focus this year is on how image metadata can improve real-world workflows.

We are excited to be joined by the following speakers:

• Brendan Quinn, IPTC Managing Director, presenting two sessions: presenting IPTC’s AI Opt-Out Best Practices guidelines and also an update on IPTC’s work with C2PA and the Media Provenance Committee
• David Riecks, Lead of the IPTC Photo Metadata Working Group, presenting two sessions: the latest on IPTC’s proposed new properties for Generative AI, and also an update on the Adobe Custom Metadata Panel plugin and how it makes the complete IPTC Photo Metadata Standard available in Adobe products
• Paul Reinitz, consultant previously with Getty Images, discussing AI opt-out and copyright issues
• Ottar A. B. Anderson, previously a photographer with the Royal Norwegian Air Force and with over 15 years of experience as a commercial photographer, on proposals for metadata for image archiving and his work on the Digital Object Authenticity Working Group (DOAWG)
• Jerry Lai, previously a photographer for Getty Images, Reuters and Associated Press and now with Imagn, presenting a case study on using AI for captioning huge numbers of images for Super Bowl LIX
• Marcos Armstrong, Senior Specialist, Content Provenance at CBC/Radio-Canada, speaking about CBC’s project to map editorial workflows and identify where content authenticity technologies can be used in the newsroom
• Tim Bray, creator of XML and founder of OpenText Corporation, among many others, speaking on his experiences with C2PA and his ideas for how it can be adopted in the future

This year’s conference promises to be a great one, with topics ranging from Generative AI and media provenance technology to the technical details of scanning historical documents, but always with a focus on how new technologies can be applied in the real world.

Registration is free and open to anyone.

See more information at the event page on the IPTC web site or simply sign up at the Zoom webinar page.

We look forward to seeing you there!