The IPTC is pleased to share with the public a video overview of the IPTC Media Provenance Summit which was held on Thursday 16th April in Toronto, Canada.

The video shows interviews with speakers from the event, including Angela Pacienza of the Globe & Mail, Dan Dzuban of Sony and the C2PA Steering Committee, Judy Parnall of the BBC and Bruce MacCormack, Chair of the IPTC Media Provenance Committee.

https://youtu.be/mcCHk3OM4V4

The IPTC thanks CBC/Radio Canada and Ken Townsend for producing the video.

In accordance with the theme of the day, the video was recorded with a C2PA-enabled Sony video camera, edited in Adobe Premiere with C2PA signing (including adding a generative AI video signed by Adobe Firefly), and was then signed by CBC/Radio-Canada as the publisher. The verified C2PA chain can be seen in our Origin Verify C2PA validator via this link.

Please note that in this format, the video must be loaded into your browser in full to scan for C2PA metadata, so it takes some time to display in the validator. For the impatient, a screenshot is shown below:

Screenshot of IPTC's Origin Verify C2PA validator showing the full provenance chain of the Media Provenance Summit mp4 video file.
Screenshot of IPTC’s Origin Verify C2PA validator showing the full provenance chain of the Media Provenance Summit mp4 video file.

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