The IPTC has today published a new resource for the media industry: Frequently Asked Questions on C2PA Content Credentials, a plain-language guide for broadcasters, publishers and news agencies who are considering implementing content provenance technology.

Interest in C2PA Content Credentials has grown rapidly across the news industry, and with it the number of questions we receive at the IPTC — from the basics (“What’s the difference between C2PA, CAI and Content Credentials?”) to the practical (“How much does this cost?”, “What happens when my CDN strips metadata?”) and the sceptical (“Can C2PA metadata be hacked?”, “Does C2PA detect deepfakes?”).

The FAQ document answers the questions we hear most often, covering:

• The basics of C2PA, Content Credentials and the CAWG assertions that handle publisher identity and editorial metadata;
• Who is using Content Credentials today, from France Télévisions’ signed news broadcasts to C2PA-capable cameras from Canon, Leica, Nikon and Sony
• How to get started, including the costs involved and the signing tools currently available;
• How to assert publisher identity using organisational certificates and CAWG Identity Assertions;
• How the IPTC Verified News Publishers List fits into the C2PA trust ecosystem, and how publishers can join it;
• Security and privacy questions, including our recommended “clean slate stamping” approach and how to protect sources and staff at the point of capture.

The document was prepared by the IPTC Media Provenance Advocacy Working Group, part of the IPTC Media Provenance Committee, and we will keep it up to date as the ecosystem evolves.

Read the FAQ at https://iptc.org/std/guidelines/media-provenance/C2PA-FAQs/. If you have a question that isn’t answered there, please contact us — we would be happy to hear from you, and your question may well feature in the next version.