Tuesday’s IPTC Photo Metadata Conference was a great success. With 12 speakers from the media and software industries and over 200 people registered, it continues to be the largest gathering of photo and image metadata experts globally.

Introduction and welcome, 20 years of IPTC Photo Metadata, Recent work on Photo Metadata at IPTC

We started off with David Riecks and Michael Steidl, co-leads of the IPTC Photo Metadata Working Group, giving an update on what the IPTC has been working on in the areas of photo metadata since the last conference in 2022, along with Brendan Quinn, IPTC Managing Director.

A lot has been happening, including Meta announcing support for IPTC metadata for Generative AI,  launching the IPTC Media Provenance Committee and updating the IPTC Photo Metadata User Guide, including our guidance for how to tag Generative AI content with metadata and how to use the DigitalSourceType field.

Panel 1: AI and Image Authenticity

The first panel saw Leonard Rosenthol of Adobe, Lead of the C2PA Technical Working Group; Dennis Walker of Camera Bits, creators of Photo Mechanic; Dr. Neal Krawetz, Computer security specialist, forensic researcher, and founder of FotoForensics; and Bofu Chen, Founder & CTO of Numbers Protocol speak about image provenance and authenticity, covering the C2PA spec, the problems of fraudulent images, what it’s like to implement C2PA technology in existing software, and how blockchain-based systems could be built on top of C2PA to potentially extend its capabilities.

Session on Adobe’s Custom Metadata Panel

James Lockman, Group Manager, Digital Media Services at Adobe demonstrated the Custom Metadata Panel plugin for some Adobe tools (Bridge, Illustrator, Photoshop and Premiere Pro) that allows the full range of IPTC Photo Metadata Standard and IPTC Video Metadata Hub, or any other metadata schema, to be edited directly in Adobe’s interface.

Panel 2: AI-powered asset management

Speakers  Nancy Wolff, Partner at Cowan, DeBaets, Abrahams & Sheppard, LLP; Serguei Fomine, Founder and CEO of IQPlug; Jeff Nova, Chief Executive Officer at Colorhythm and Mark Milstein, co-founder and Director of Business Development at vAIsual discussed the impact of AI on copyright, metadata and media asset management.

The full event recording is also available as a YouTube playlist.

Thanks to everyone for coming and especial thanks to our speakers. We’re already looking forward to next year!

Today, IPTC announces the biggest change to the NewsCodes vocabularies in years. Almost 200 terms have been modified in the Media Topics vocabulary, including many “retirements”, trimming the CV down to exactly 1100 terms.

Overall, three controlled vocabularies have been updated: Content Warning, Content Production Party Role and Media Topic.

The changes to Media Topic CV are the biggest ever, with 9 new concepts, 60 retired concepts and 120 modified concepts, including 79 hierarchy moves.

The NewsCodes Working Group has been working hard on this update for over six months, bringing much-needed clarity to the “economy, business and finance” branch.

As part of the review, the “economic sector” sub-branch has been re-named “products and services”, handle both the companies making products or providing services, and also the products and services themselves.

Specifically, we have changed the following:

• 9 New concepts: business reporting and performance, business restructuring, commercial real estate, residential real estate, podcast, financial service, business service, news industry and diversity, equity and inclusion.
• 60 retired concepts: business finance, accounting and audit, analysts comment, earnings forecast, stock option, licensing agreement, aquaculture, arable farming, livestock farming, viniculture, fertiliser, health and beauty product, inorganic chemical, organic chemical, computer networking, computer security, telecommunication equipment, design and engineering, house building, land price, real estate, beverage, grocery, mail order, non-durable good, kerosene/paraffin, financial and business service, funeral parlour and crematorium, janitorial service, personal finance, personal income, personal service, printing service, wedding service, industrial component, instrument engineering, news agency, newspaper and magazine, online media industry, iron and steel, mining, non-ferrous metal, process industry, distiller and brewer, paper and packaging product, rubber product, soft drinks, textile and clothing, traffic, securities, renewable energy, stock recommendation, buy recommendation, hold recommendation, sell recommendation, hot stock, Internet of Things, capital goods, e-cigarette and commercial building. Most of these have notes attached describing which terms should be used instead of the retired ones.
• 39 name (label) changes: terrorist bombings, stock buyback corporate dividends corporate earnings, business financing, shareholder activity, executive officer, business strategy and marketing, products and services, commercial fishing, plastic, computer and telecommunications hardware, semiconductor and electronic component, software and applications, restoration, online shopping, toy and game, renewable energy, electricity, waste management, auction, consultancy, financial advisory service, personal finance and investment, shipping and postal service, media and entertainment industry, books and publishing, film industry, metal and mineral mining and refining, precious material, beverage and grocery, tobacco and nicotine, casinos and gambling, derivatives, stocks and securities, handicrafts, oil and gas, sales channel and heating and cooling.
• 81 definition changes: cyber crime, war crime, bankruptcy, stock buyback, corporate dividends, corporate earnings, business financing, shareholder activity, stock option, business governance, new product or service, patent, copyright and trademark, products and services, agriculture, commercial fishing, forestry and timber, pharmaceutical, plastic, computing and information technology, computer and telecommunications hardware, semiconductor and electronic component, software and applications, telecommunication service, wireless technology, restoration, clothing, online shopping, luxury good, retail, toy and game, energy and resource, renewable energy, diesel fuel, electricity, natural gas, waste management, water supply, accountancy and auditing, auction, banking, market research, personal finance and investment, rental service, shipping and postal service, defence equipment, heavy engineering, machine manufacturing, shipbuilding, media and entertainment industry, advertising, books and publishing, film industry, music industry, public relations, radio industry, television industry, metal and mineral mining and refining, building material, precious material, beverage and grocery, tobacco and nicotine, tourism and leisure industry, casinos and gambling, hotel and accommodation, restaurant and catering, tour operator, transport, air transport, railway transport, road transport, derivatives, stocks and securities, handicrafts, asset management, railway manufacturing, medical equipment, pet product and service, biofuel, utilities, streaming service and crowdfunding.

Currently, the name and description changes have only been made in English (both en-GB and en-US variants). Other language versions will come soon when their maintainers can make the appropriate changes to their translations.

Changes to Content Warning CV

New terms Drug Use, Fantasy Violence, Flashing Lights, Personally Identifiable Information to match standard terms used in the industry. The “Flashing Lights” term is intended to be used for flagging content that may trigger photosensitive epilepsy, a key accessibility concern by many broadcasters and a legal requirement in some countries.

Label change: Suffering to Upsetting and Disturbing to match industry usage.

Changes to Content Production Party Role CV

New term Distributor. Changed definition of Information Originator.

More information on IPTC Controlled Vocabularies

As always, the Media Topics vocabularies can be viewed in the following ways:

• In a collapsible tree view
• As a downloadable Excel spreadsheet
• On one page on the cv.iptc.org server
• In machine readable formats such as RDF/XML and Turtle using the SKOS vocabulary format. See the cv.iptc.org guidelines document for more detail.

For more information on IPTC NewsCodes in general, please see the IPTC NewsCodes Guidelines.

In time for the 2020 Summer Olympics, soon to be held in Tokyo Japan (in 2021), we have released a new version of the Media Topics vocabulary covering all Olympic sports.

As many MediaTopics users don’t use the sports facets system, we wanted to make sure that the top-level Olympic and Paralympic sports were all represented in the main Media Topics vocabulary.

To make this possible, we have made the following changes:

New and changed labels and definitions for Olympics and Paralympics

We have added the following new sport concepts, all under Competition Discipline:

• medtop:20001329 3×3 basketball
• medtop:20001330 canoe slalom
• medtop:20001331 canoe sprint
• medtop:20001332 bmx freesytle
• medtop:20001333 road cycling
• medtop:20001334 track cycling
• medtop:20001335 football 5-a-side
• medtop:20001336 goalball

Modified labels:

• medtop:20001093 weightlifting -> weightlifting and powerlifting
• medtop:20000895 bmx -> bmx racing

We have “unretired” the following term, which was retired in 2017:

• medtop:20001077 marathon swimming

We have moved the following term:

• medtop:20000887 sport climbing to under “competition discipline”

Updated translations

In another major update we have added labels in French, Spanish and Arabic for most recently-added terms. Thanks to Anne Raynaud and her team at Agence France-Presse (AFP) for this contribution.

Another small change is that in the HTML tree view, we now mark retired concepts more clearly by visually striking out their labels and definitions.

We always welcome feedback on IPTC MediaTopics and the other NewsCodes vocabularies on the public discussion list iptc-newscodes@groups.io.

IPTC’s Photo Metadata Working Group has released the Cultural Heritage Panel plugin for Adobe Bridge, which focuses on fields relevant for images of artwork and other physical objects, such as artifacts, historical monuments, and books and manuscripts.

Sarah Saunders and Greg Reser, experts from the cultural heritage sector, conceived the IPTC Cultural Heritage Panel to address needs of the photo business and growing community of museums, art foundations, libraries, and archive organisations. Furthermore the panel fills a gap: Many imaging software products, including Bridge, do not support all metadata fields of the IPTC Photo Metadata Standard 2016 for artwork or objects.

The artwork or object fields – a special set of metadata fields developed by IPTC a few years ago – describe artworks and objects portrayed in the image (for example, a painting by Leonardo da Vinci). This means that descriptive and rights information about artworks or objects is recorded separately from information about the digital image in which they are shown. Multiple layers of rights and attribution can be expressed  – copyright in the photo may be owned by a photographer or museum, while the copyright in the painting is owned by an artist or estate.

 

 

The new plugin for Bridge (CC versions up to 2016 and CS6 were tested) allows people to view the image data, and write into these fields using a simple panel, which has been tailor-made for use in the heritage sector. The panel includes fields for artwork/object attributes and also relevant digital image rights.

“The Cultural Heritage Panel will be very useful for people working in the heritage sector in museums and archives,” Saunders, a consultant specialising in digital imaging and archiving. “It allows them to manage and monitor data about objects and artworks that is embedded in the IPTC XMP fields in the image.”

The panel is especially helpful for small organisations without digital asset management systems, and large organisations with many individual contributors – all of whom may enter metadata into the standard fields using Adobe Bridge, said Reser, a metadata analyst for the University of California, San Diego, who wrote the JavaScript code for the project.

“The metadata can then be transferred into an organisation’s digital asset management system; the panel helps ease the ingest process,” Reser said.

Reser also noted that the panel helps incorporate more people into workflows, such as freelance photographers, who otherwise may not have access to an organisation’s digital asset management system. The Cultural Heritage Panel allows them to be an efficient part of the process of viewing the metadata included with an image, and adding to it when appropriate.

“IPTC is the most popular schema in embedded metadata,” Reser said. “Over time I bet we’ll see a lot of the cultural heritage fields creep into off-the-shelf programs and software.”

The panel is free, includes an easy-to-use interface, and includes key image administration fields. Image caption and keywords can be automatically generated from existing Artwork or Object data.

Download the IPTC Cultural Heritage Panel and User Guide for Adobe Bridge.

Questions? Contact us.
Twitter: @IPTC
LinkedIn: IPTC

IPTC has published an updated Photo Metadata User Guide, for photographers, photo editors and professionals responsible for in-house metadata workflows, including digital asset management (DAM) systems.

Based on IPTC’s widely used Photo Metadata Standard, the new User Guide contains practical information regarding photo metadata – from photographers familiarizing themselves with basics, to managers in related businesses who have a deeper understanding of implementation of standards and metadata.

A key use of metadata is to describe the content of an image, location and rights information; the guide groups metadata fields according to information types. “The User Guide will help when deciding where metadata should be put about a certain topic, and what data should or should not be filled into a specific field,” said Michael Steidl, managing director of IPTC, and lead of IPTC’s Photo Metadata Working Group.

IPTC sets the industry standard for administrative, descriptive, and copyright information about images. The IPTC Photo Metadata Standard, supported by many software applications, is the most widely used standard because of its universal acceptance among photographers, distributors, news organisations, archivists, and developers.

The Photo Metadata User Guide walks users through the major groups of metadata, and for each IPTC field contained within each, it provides short guidelines on the use and semantics.

The first section of the guide outlines practical use for a basic understanding of applying photo metadata, and may be most helpful to photographers becoming familiar with adding it to their photos for the first time. Photo metadata is key to protecting photographers’ images, including copyright and licensing information online.

The User Guide addresses typical questions such as: 

• What is a minimum set of fields to be used?
• How is metadata preserved?

Five examples of metadata for independent, staff, and agency photographers plus images of artwork are given.

Photo metadata is also essential for managing digital assets. Detailed and accurate descriptions about images ensure they can be easily and efficiently retrieved via search, by users or machine-readable code. This results in smoother workflow within organisations, more precise tracking of images, and potential for licensing opportunities.

For professionals responsible for in-house photo metadata workflows and DAM systems, all IPTC metadata fields in the User Guide have been grouped by topic for easy reference: general description, persons, locations, things shown, rights and licensing information, and administrative data.

The User Guide does not focus on the user interface of a specific software, and will be updated regularly to include more details.

For questions about the Photo Metadata User Guide or about becoming involved in IPTC’s work: Contact us.
Twitter: @IPTC
LinkedIn: IPTC

IPTC has secured funding and the foundation for language and technical requirements for its EXTRA Project – a rules-based classification system, as reported at IPTC’s Summer Meeting 2016 by Stuart Myles, project lead and IPTC Chairman of the Board.

EXTRA is the EXTraction Rules Apparatus, a multilingual open-source platform for rules-based classification of news content. EXTRA will allow newsrooms to automatically annotate news content with high-quality metadata subjects using a predefined set of rules. IPTC was awarded a grant from the first round of Google’s Digital News Initiative Innovation Fund to build and freely distribute the initial version of EXTRA.

The EXTRA project team has delivered a road map for the project to Google’s Digital News Initiative, and are finalizing their plans for language requirements and rules, as well as technical requirements and licensing. IPTC will approach existing open source communities, linguists and programmers to facilitate development.

For easy adoption and consistency in the news industry, IPTC is creating rules for tagging documents with its industry standard Media Topics vocabulary, used widely by publishers. IPTC plans to provide example rules for at least two of the languages supported by Media Topics: Arabic, English, French, German and Spanish.

“For small to medium size publishers who are dissatisfied with hand-tagging their content or grappling with complex machine-learning tools, EXTRA is an open-source news classification engine that will let you easily apply rich metadata to breaking news content,” said Myles. “Unlike manual techniques, which can be slow and inconsistent, or traditional statistical methods, which aren’t suitable for breaking news, EXTRA’s rules-based classification will provide fast, consistent and relevant metadata to enrich search, advertising and content analytics.”

IPTC invites other parties to join the development of the EXTRA project. To get involved, contact Myles at chair@iptc.org.

Related Links:
For developers: http://dev.iptc.org/Topic-EXTRA
Road map and project description: https://iptc.github.io/extra/
Press Release

IPTC announced a new version of its Photo Metadata Standard, the most widely used standard to describe photos. It allows users to add precise and reliable data about people, products, locations and artwork shown in an image, and provides an improved and flexible way to express rights associated with a picture. IPTC is the world’s leading standards body for the news media and aims to simplify the distribution of information. The specification of this standard can be downloaded from the Photo Metadata Standard section.