The full agenda for the IPTC Media Provenance Summit has now been announced, including the world’s foremost experts on C2PA and content provenance in the media industry.

In collaboration with CBC / Radio-Canada, the IPTC is hosting the next Media Provenance Summit, which takes place at the Reuters building in Toronto, Canada on Thursday 16 April, 2026.

A small number of attendee places are still available. Those interested in attending can fill out the form at the event page. Preference will be given to representatives of the media industry in the USA and Canada.

All the greatest minds on C2PA in one place

We are honoured to have some of the most respected figures in the world of C2PA and content authenticity in the room for the event.

Here is a selection of our speakers:

• Angela Pacienza, Executive Editor at The Globe and Mail and Board member of the Online News Association (ONA) will be speaking about the need for C2PA and content authenticity technology at news providers
• Dan Dzuban, Head of Strategic Partners, Content Authenticity at Sony Corporation and Acting Chair of the Coalition for Content Providence and Authenticity (C2PA) will speak about the latest work of C2PA and where things are heading in 2026 and beyond
• Andy Parsons, Global Head of Content Authenticity at Adobe Systems, Inc. and lead of the Content Authenticity Initiative will speak about his work leading the Conformance Program, driving adoption across industries and building support for C2PA across the Adobe product suite
• Kate Kaye, Deputy Director of World Privacy Forum will shine a light on security and privacy issues that are being considered during the rollout of C2PA Content Credentials and related technologies
• Judy Parnall, Head of Standards & Industry, BBC Research & Development at the British Broadcasting Corporation and Steering Committee member of C2PA and Laura Ellis, Head of Technology Forecasting at BBC will speak about the BBC’s work in content authenticity and C2PA, including the work of BBC Verify
• Marianne Fjellhaug, Senior Project Manager at Media Cluster Norway will be speaking about her work with Project Reynir analysing workflows and commissioning user experience research on how users perceive Content Credentials and how it influences their trust of news brands
• Marcos Armstrong, Senior Specialist of Content Provenance and Integrity at CBC / Radio Canada will be speaking about his work on planning C2PA touchpoints across CBC’s newsroom workflows
• Bruce MacCormack, Chair, Media Provenance Committee at IPTC and Brendan Quinn, Managing Director of IPTC will be speaking about the IPTC’s efforts to bring C2PA Content Credentials, and provenance technology generally, to the global news media industry
• Tim Murphy, CEO, co-founder of Pixelstream who will be speaking about CAWG and how publishers can make use of Identity Assertions in C2PA
• Mohamed Badr Taddist, C2PA Project Manager at the European Broadcasting Union, Sebastien Testeau, CBC / Radio Canada and Marcos Armstrong from CBC will be speaking about a case study project they are running using Sony broadcast cameras through newsroom production workflows

More information about the event can be found at the event website.

The IPTC and CBC/Radio-Canada thank Reuters for providing the event venue and Getty Images for sponsoring catering at the event.

IPTC member France Télévisions has started signing its daily news broadcasts using C2PA and FranceTV’s C2PA certificate, which is on the IPTC Origin Verified News Publisher List.

This makes France TV the first news provider in the world to routinely sign its daily news output with a C2PA certificate.

The work won FranceTV the EBU Technology & Innovation Award this year.

IPTC has assisted FranceTV in this work and continues to work with FranceTV along with other broadcasters and publishers on signing their content using the C2PA specification. 

A specific page Retrouvez nos JT certifiés (“Find our certified news programmes”) is available on FranceTV’s site franceinfo.fr, where the latest 1pm and 8pm news programmes are published containing a C2PA signature. The page Pour vous informer en toute sécurité contains more information (in French) about FranceTV’s work on transparency and authenticity.

We congratulate FranceTV for their work and look forward to further collaboration in 2026 and beyond.

The Media Provenance Summit brought together leading experts, journalists and technologists from across the globe to Mount Fløyen in Bergen, Norway, to address some of the most pressing challenges facing news media today.

Hosted by Media Cluster Norway, and organised together with the BBC, the EBU and IPTC, the full-day summit on September 23 convened participants from major news organisations, technology providers and international standards bodies to advance the implementation of the C2PA content provenance standard, also known as Content Credentials, in real-world newsroom workflows. The ultimate aim is to strengthen the signal of authentic news media content in a time where it is challenged by generative AI.

“We need to work together to tackle the big problems that the news media industry is facing, and we are very grateful for everyone who came together here in Bergen to work on solutions. I believe we made important progress,” said Helge O. Svela, CEO of Media Cluster Norway.

The program focused on three critical questions:

1. How to preserve C2PA information throughout editorial workflows when not all tools yet support the technology.
2. When to sign content as it moves through the workflow at device level, organisational level, or both.
3. How to handle confidentiality and privacy issues, including the protection of sources and sensitive material.

“We were very happy to see a focus on real solutions, with some great ideas and tangible next steps,” said IPTC’s Managing Director, Brendan Quinn. “With participants from across the media ecosystem, it was exciting to see vendors, publishers, broadcasters and service providers working together to address issues in practically applying C2PA to media
workflows in today’s newsrooms.”

Speakers included Charlie Halford (BBC), Andy Parsons (CAI/Adobe), François-Xavier Marit (AFP), Kenneth Warmuth (WDR), Lucille Verbaere (EBU), Marcos Armstrong and Sébastien Testeau (CBC/Radio-Canada), and Mohamed Badr Taddist (EBU).

“The BBC welcomes this focus on protecting access to trustworthy news. We are proud to have been founder members of the media provenance work carried out under the auspices of C2PA and we are delighted to see it moving forward with such strong industry support,” said Laura Ellis, Head of Technology Forecasting at BBC Research.

Participants travelled to participate in the summit from as far away as Japan, Australia, the US and Canada.

“We’re pleased to collectively have taken a few hurdles on the way to enabling a broader adoption of Content Provenance and Authenticity”, said Hans Hoffmann, Deputy Director at EBU Technology and Innovation Department. “The definition of common practices for signing content in workflows, retrieving provenance information thanks to soft binding, and better safeguards for the privacy of sources address important challenges. Public service media are committed to fight disinformation and improve transparency, and EBU members were well represented in Bergen. The broad participation from across the industry and globe
smooths the path towards adoption. Thanks to Media Cluster Norway for hosting the event!”

The summit emphasised moving from problem analysis to solution exploration. Through structured sessions, participants defined key blockers, sketched practical solutions and developed action plans aimed at strengthening trust in digital media worldwide.

About the Summit
The Media Provenance Summit was organised jointly by Media Cluster Norway, the EBU, the BBC and IPTC, and made possible with the support of Agenda Vestlandet.

For more information, please contact: helge@medieklyngen.no

The IPTC has joined the BBC (UK), YLE (Finland), RTÉ (Ireland), ITV (UK), ITN (UK), EBU (Europe), AP (USA/Global), Comcast (USA/Global), ASBU (Africa and Middle East), Channel 4 (UK) and the IET (UK) as a “champion” in the Stamping Your Content project, run by the IBC Accelerator as part of this year’s IBC Conference in Amsterdam. 

These “Champions” represent the content creator side of the equation. The project also includes “participants” from the vendor and integrator community: CastLabs, TCS, Videntifier, Media Cluster Norway, Open Origins, Sony, Google Cloud and Trufo.

This project aims to develop open-source tools that enable organisations to integrate Content Credentials (C2PA) into their workflows, allowing them to sign and verify media provenance. As interest in authenticating digital content grows, broadcasters and news organisations require practical solutions to assert source integrity and publisher credibility. However, implementing Content Credentials remains complex, creating barriers to adoption. This project seeks to lower the entry threshold, making it easier for organisations to embed provenance metadata at the point of publication and verify credentials on digital platforms. 

The initiative has created a proof-of-concept open source ‘stamping’ tool that links to a company’s authorisation certificate, inserting C2PA metadata into video content at the time of publishing. Additionally, a complementary open-source plug-in is being developed to decode and verify these credentials, ensuring compliance with C2PA standards. By providing these tools, the project enables media organisations to assert content authenticity, helping to combat misinformation and reinforce trust in digital media.

This work builds upon the “Designing Your Weapons in the Fight Against Disinformation” initiative at last year’s IBC Accelerator, which mapped the landscape of digital misinformation. The current phase focuses on practical implementation, ensuring that organisations can start integrating authentication measures in real-world workflows. By fostering an open and standardised approach, the project supports the broader media ecosystem in adopting content provenance solutions that enhance transparency and trustworthiness.

Attend the project’s panel presentation session at the International Broadcasting Convention, IBC2025 in Amsterdam on Monday, Sept 15 at 09:45 – 10:45.

The speakers on the panel on Monday September 15 are all from IPTC member organisations:

• Henrik Cox, Solutions Architect – OpenOrigins
• Judy Parnall, Principal Technologist, BBC Research & Development – BBC
• Mohamed Badr Taddist, Cybersecurity Master graduate, content provenance and authenticity – European Broadcasting Union (EBU)
• Tim Forrest, Head of Content Distribution and Commercial Innovation – ITN

See more detail on the IBC Show site.

Many of the participating organisations are also IPTC members, so the work started in the project will continue after IBC through the IPTC Media Provenance Committee and its Working Groups.

We are already planning to carry this work forward at the next Media Provenance Summit which will be held later in September in Bergen, Norway.

Google has announced the launch of its latest phone in the Pixel series, including support for IPTC Digital Source Type in its industry-leading C2PA implementation.

Many existing C2PA implementations focus on signalling AI-generated content, adding the IPTC Digital Source Type of “Generated by AI” to content that has been created by a trained model.

Google’s implementation in the new Pixel 10 phone differs by adding a Digital Source Type to every image created using the phone, using the “computational capture” Digital Source Type to denote photos taken by the phone’s camera. In addition, images edited using the phone’s AI manipulation tools show the “Edited using Generative AI” value in the Digital Source Type field.

Note that the Digital Source Type information is added using the “C2PA Actions” assertion in the C2PA manifest; unfortunately it is not yet added to the regular IPTC metadata section in the  XMP metadata packet. So it can only be read by C2PA-compatible tools.

Background: what is “Computational Capture”?

The IPTC added Computational Capture as a new term in the Digital Source Type vocabulary in September 2024. It represents a “digital capture” that does involve some extra work using an algorithm, as opposed to simply recording the encoded sample hitting the phone sensor, as with simple digital cameras.

For example, a modern smartphone doesn’t simply take one photo when you press the shutter button. Usually the phone captures several images from the phone sensor using different exposure levels and then an algorithm merges them together to create a visually improved image.

This of course is very different from a photo that was created by AI or even one that was edited by AI at a human’s instruction, so we wanted to be able to capture this use case. Therefore we introduced the term “computational capture”.

For more information and examples, see the Digital Source Type guidance in the IPTC Photo Metadata User Guide.

 

 

The International Press Telecommunications Council (IPTC) is proud to co-host the 2025 Content Authenticity Summit, along with the Coalition for Content Provenance and Authenticity (C2PA) and the Content Authenticity Initiative (CAI). The event will be held tomorrow, Wednesday 4 June at the Cornell University campus on Roosevelt Island, New York City.

The Content Authenticity Summit will convene over 200 of the world’s foremost experts on digital content provenance including implementers, creators, and policymakers for a one-day series of presentations, panels, breakout sessions, and hands-on demonstrations to highlight the latest developments in this essential and fast-moving space. 

The Summit, presented by the Content Authenticity Initiative, the Coalition for Content Provenance and Authenticity, and the International Press Telecommunications Council, will highlight current opportunities and challenges focused on driving broad awareness and adoption of Content Credentials.

Brendan Quinn, Managing Director of IPTC, will be hosting two workshops at the Content Authenticity Summit.

Many other IPTC members will also be represented:

• Adobe will have many representatives at the event, including Andy Parsons, Eric Scouten, Pia Blumenthal and Leonard Rosenthol
• Bruce MacCormack of CBC / Radio Canada, Chair of the Media Provenance Committee, will speak about C2PA adoption in the news media
• Helge O. Svela, CEO of Media Cluster Norway will co-host workshops on C2PA in the news industry.
• AFP and IMATAG will present a case study on their project to digitally sign content
• Charlie Halford of the BBC will co-host the workshop on C2PA metadata in the news industry
• Will Kreth of HAND Identity will be speaking about how provenance protects the identities of athletes and entertainers
• Sherif Hanna of Google will be speaking about the forthcoming C2PA Conformance process.

Other speakers include representatives from Meta, LinkedIn, OpenAI, Partnership on AI and Nikon.

We will report on the event later this week. If you’re attending, come and say hello to our members and to IPTC Managing Director Brendan Quinn.

 

Broadcast and entertainment companies including Disney, Sony Pictures, Gracenote, Sinclair, Amazon MGM heard from the IPTC’s Pam Fisher this week at the 2025 EIDR Annual Participant Meeting.

Pam is Lead of the IPTC Video Metadata Working Group, maintainers of the IPTC Video Metadata Hub standard. Pam spoke about IPTC’s work in video metadata and also our efforts in publisher provenance and credibility, particularly the work of the IPTC Media Provenance Committee.

The IPTC Verified News Publishers List is of particular interest to EIDR members who are keen to sign their content and ensure provenance and authenticity, similarly to news publishers. Pam talked gave a status update on the Verified News Publishers List, telling attendees that we now have between 10 and 20 publishers either with certificates or in the process of obtaining certificates.

Pam’s message to EIDR members, and the entertainment media industry in general, was to be patient: media provenance using C2PA is worth supporting, and broad adoption will become feasible over the next 6 to 18 months. The IPTC is figuring out a way forward using the news media industry as a test case. The goal is that once we have a system that works well in the news industry, we will be able to scale up to other types of media providers and publishers.

For more information on IPTC’s Media Provenance work or the Verified News Publisher List, please contact IPTC.

“It has never been more important to safeguard authentic news media,” say the organisers. 

“We must strengthen our voice and hold our ground against the big tech players. It is critical that the industry works together,” said Fabrice Fries, Chief Executive Officer at AFP, in his opening remarks for the workshop in Paris.

“At AFP we are committed to ensure that both news organisations and the general public can inspect the provenance of our images. This transparency builds trust,” said Eric Baradat, the global news deputy director for photo and archives at AFP.

AFP, BBC and Media Cluster Norway jointly organised the workshop, which was hosted by AFP and supported by the International Press Telecommunications Council (IPTC). The workshop focused on image metadata and how the C2PA standard, also known as Content Credentials, can safeguard it. 

“The challenges the news industry are facing are so great that we can only succeed if we work together. Making sure the public can discern between authentic media and content made by generative AI is vital not only for news organisations, but for democratic societies,” said Helge O. Svela, CEO of Media Cluster Norway.

More than 40 people from over 20 news organisations participated in the full day workshop. Among the presentations was a study commissioned by Media Cluster Norway’s Project Reynir on how media consumers respond to being shown more detailed information about an image. The study was conducted by MediaFutures at the University of Bergen, and built on a user study conducted by the BBC.

“Trust is earned. At the BBC we have seen that users really engage when we show them how their news was made. Extra media provenance details such as when and where an image was taken, or the steps used to verify it, make a real difference to how users trust their news. The C2PA standard can allow us to share this information with the users in a secure and trustworthy way,” said Judy Parnall, Principal Technologist, BBC Research and Development.

Among the participants in the workshop were CBC-Radio Canada, Deutsche Welle, France TV, ITV, NHK and Al Jazeera. Topics discussed included carrying provenance metadata from glass to glass versus adding it at the point of publishing, as well as the importance of redaction to the media industry and content provenance for media archives.

“It is vital that the needs of the news media ecosystem are heard as this technology and standards are further developed and refined,” said Brendan Quinn, Managing Director at IPTC.

The IPTC Media Provenance Committee works on several initiatives for implementing and furthering the development of the C2PA technology for the media industry. Many of the speakers and participants of the Paris workshop are actively involved in this work.

For more information on IPTC and the Media Provenance Committee, contact the IPTC via this site.

The IPTC has developed a WordPress plugin that automatically signs all images and video content published on a WordPress site. It has been put to use to automatically sign all images attached to IPTC news posts, such as this one, at the moment of publishing. 

Based on our library of signing tools which are available to IPTC members, the “C2PA Signer” plugin  takes action when a WordPress user publishes a new post. The plugin automatically retrieves all images (in all available sizes) and signs each image using the private key associated with the publisher.

The tool also extracts relevant metadata from WordPress. Each image’s caption, alt text, image upload date and publish date are embedded into the signed C2PA Manifest using an early version of the Origin IPTC Verified News Publisher metadata assertion. The specification of this assertion is currently in flux and the example assertion should not be relied on for production use, although the assertion is supported by the IPTC’s C2PA validator tool, Origin Verify.

Click here to view the image’s signed metadata using the  Origin Verify tool.

This is in line with the goals of our IPTC Origin Verified News Publisher project, whereby publishers sign their own content using their own certificate. This enables publishers to take ownership of their content and to assert important facts about their content at the time of publishing.

In related news, the IPTC now has its own C2PA certificate, issued by GlobalSign under the IPTC’s official name, “Comite International des Telecommunications de Presse.” This means that the IPTC can be the first entity to use the new plugin.

“We are very happy to launch the new WordPress plugin, which we of course are using on our own website,” says Brendan Quinn, Managing Director, IPTC. “We believe that this makes us the first organisation to routinely sign all images that we publish using our C2PA credentials.” 

The certificates, manifests and the signed content are fully compatible with the latest version of C2PA, version 2.1. Images that we publish (including the image on this post) can be verified using the Origin Verify validator or the C2PA Content Credentials Verify validator.

For more information, contact IPTC using the Contact Us form.

In October 2024, 70 people representing 30 organisations from 15 countries across four continents gathered at the BBC building in Salford to join the Origin Media Provenance Seminar.  The seminar was organised by BBC R&D with partners from Media Cluster Norway (MCN) in Bergen.

Media provenance is a way to record digitally signed information about the provenance of imagery, video and audio – information (or signals) that shows where a piece of media has come from and how it’s been edited. Like an audit trail or a history, these signals are called ‘content credentials’, and are developed as an open standard by the C2PA (Coalition for Content Provenance and Authenticity). Content credentials have just been selected by Time magazine as one of their ‘Best Inventions of 2024’.

Attendees came from all over the world, including the US, Japan, all over Europe, and also sub-Saharan Africa.

According to the BBC blog post:

In order for news organisations to show their consumers that they really are looking at some content from the real “BBC”, content credentials use the same technology as websites – digital certificates – to prove who signed it. The International Press Telecommunications Council (IPTC) has created a programme called “Origin Verified News Publishers”, which allows news organisations to register to get their identity checked. Once their ID has been verified, they can get a certificate, which gives consumers assurance that the content certifiably comes from the organisation they have chosen to trust.

For more information about the event, see the blog post on the BBC Research & Development blog.

For more information about the IPTC Origin Verified News Publishers List, please see the Media Provenance section of the IPTC website or contact the IPTC directly.