By Stuart Myles

I chair the Board of Directors of IPTC, a consortium of news agencies, publishers and system vendors, which develops and maintains technical standards for news, including NewsML-G2, rNews and News-in-JSON. I work with the Board to broaden adoption of IPTC standards, to maximize information sharing between members and to organize successful face-to-face meetings.

We hold face-to-face meetings in several locations throughout the year, although, most of the detailed work of the IPTC is now conducted via teleconferences and email discussions. Our Annual General Meeting for 2016 was held in Berlin in October. As well as being the time for formal votes and elections, the AGM is a chance for the IPTC to look back over the last year and to look ahead about what is in store. What follows is my prepared Chairman’s Report at the AGM.

The Only Constant

It is clear that the news industry is experiencing a great degree of change. The business side of news continues to be under pressure. And, in no small part, this is because the technology involved in the creation and distribution of news continues to rapidly evolve.

However, in many ways, this is a golden age of journalism. The demand for news and information has never been higher. The immediate and widespread distribution of news has never been easier.

The IPTC has been around for 51 years. I’ve been a delegate to the IPTC since 2000 and Chairman of the Board since June 2014. I’d like to give my perspective on the changes going on within the news industry and how IPTC has and will respond.

We’re On a Mission

IPTC is rooted in – and foundational to – the news industry. Our open source standards for news technology enable the operations of hundreds of news and media organizations, large and small. IPTC standards are instrumental in the software used to create, edit, archive and distribute news and information around the world.

We are starting to evolve the scope of our work beyond standards – such as via the EXTRA project to build an open source rules-based classification engine. Much of what we do is relevant to not only news agencies and publishers, but also to photographers, videographers, academics and archivists. By bringing together these diverse groups, we can not only create powerful, efficient standards and technologies, but also learn from each other about what works and what does not.

Ch-ch-changes

We’ve introduced quite a bit of change within the IPTC since I’ve become Chairman and that has continued over the last year.

What’s Going On?

We’re working to improve our existing family of standards by

  • continuing to improve documentation – to make it easier to get going with a standard and simpler to grasp the nuances when you want to expand your implementation
  • making our standards more coherent and consistent – as many organizations need to use a combination
We’re extending the reach of the IPTC, both by working with other organizations (including PRISM, IIIF, WAN-IFRA and W3C). But also by engaging in new types of work such as EXTRA and the Video Metadata Hub, which are not traditional standards but are open source projects for the benefit of the community we serve.
 
Since I’ve become Chair, we’ve renewed our efforts to communicate the great work that we do. You can see a big uptick in our engagement via Twitter and LinkedIn, as well as by refreshing the design of our the IPTC website. Plus we’re doing a lot more work “out in the open” on Github.
 
We’re continuing to streamline the operations of the IPTC. We’ve simplified our processes to better reflect the ways we actually operate these days. For example we have dramatically reduced the number of formal votes we take. But we still have sufficient process in place to ensure that the interests of all members are protected. For 2017, we have decided to have two-plus-one face-to-face meetings, rather than our usual three-plus-one. We will hold two full face-to-face meetings (one in London, the other in Barcelona), plus our one day Photo Metadata conference in association with the CEPIC Conference in Berlin. This will allow us to intensify our work on the meetings, with more ambitious and compelling topics and speakers.

Do Better

As I said, we’ve been changing our processes, particularly for the face-to-face meetings. But what else could we do to simplify our processes whilst at the same time ensuring that there is a balance between the interests of all members? Are there ways for the IPTC to deliver more value to the membership? How do we continue to balance our policy of consensus-driven decision-making with the need to be more flexible and nimble?

IPTC is a membership-driven organization. Membership fees represent the vast majority of the revenue for our organization. As the news industry as a whole continues to feel pressure – including downsizing, mergers and, unfortunately some members going out of business – the IPTC is experiencing downward pressure on its own revenue. So, we are working on ways to reach new members, whilst at the same time ensuring that existing members continue to derive value. We’re also open to exploring new ways of generating revenue which fit with our mission – let us know your ideas!

What new areas should the IPTC focus on? Many journalists are experimenting with an array of technologies – Augmented Reality, Virtual Reality, 360 degree photos, drones and bots, to name but a few. And let’s not forget about the “Cambrian Explosion” of technologies related to news and metadata on the Web, including AMP, AppleNews, Instant Articles, rNews, Schema.org and OpenGraph. How can IPTC help – negotiating standards? Developing best practices? Navigating the ethics of these technologies?

Happy

If you’re happy with the IPTC, then please tell others.

If you’re not happy, then please tell me!

I Want to Thank You

Without you, the members of IPTC, literally none of this is possible. So, I’d like to take a moment to thank everyone involved in the organization, particularly everyone involved in all of the detailed work of the IPTC. And I’d like to acknowledge and thank Andreas Gebhard, who is stepping down from the Board, and Johan Lindgren who has been voted on.

Finally, I’d like to extend a special thanks to Michael Steidl, Managing Director of the IPTC, who is personally involved in almost every aspect of what we do.

2017

No doubt, next year will bring us many new and, often, unexpected challenges. I look forward to tackling with all of you, the IPTC.
 

Contact Stuart Myles
Twitter: @Smyles @IPTC

LinkedIn: IPTC

IPTC is looking for software developers to design, develop, document and test EXTRA, an open source rules-based classification engine for news. First preference will be given to applications received by 21st October 2016, and review will continue until the positions are filled.

Apply here.

“Classification” means assigning one or more categories to the text of a news document. Rules-based classifiers use a set of Boolean rules, rather than machine-learning or statistical techniques, to determine which categories to apply.

EXTRA is the EXTraction Rules Apparatus, a multilingual open-source platform for rules-based classification of news content. IPTC was awarded a grant of €50,000 from the first round of Google’s Digital News Initiative Innovation Fund to build and freely distribute the initial version of EXTRA. DNI granted IPTC €50,000 for the entire project.

We are working with news providers to supply sets of news documents and with linguists to write rules to classify the documents. IPTC is looking for qualified developers to create the rules engine to accurately and efficiently categorize the documents using the rules.

Please consult this page for more information and to let us know if you’re interested in being considered.

Questions? Contact us.
Twitter: @IPTC
LinkedIn: IPTC

IPTC has secured funding and the foundation for language and technical requirements for its EXTRA Project – a rules-based classification system, as reported at IPTC’s Summer Meeting 2016 by Stuart Myles, project lead and IPTC Chairman of the Board.

EXTRA is the EXTraction Rules Apparatus, a multilingual open-source platform for rules-based classification of news content. EXTRA will allow newsrooms to automatically annotate news content with high-quality metadata subjects using a predefined set of rules. IPTC was awarded a grant from the first round of Google’s Digital News Initiative Innovation Fund to build and freely distribute the initial version of EXTRA.

The EXTRA project team has delivered a road map for the project to Google’s Digital News Initiative, and are finalizing their plans for language requirements and rules, as well as technical requirements and licensing. IPTC will approach existing open source communities, linguists and programmers to facilitate development.

For easy adoption and consistency in the news industry, IPTC is creating rules for tagging documents with its industry standard Media Topics vocabulary, used widely by publishers. IPTC plans to provide example rules for at least two of the languages supported by Media Topics: Arabic, English, French, German and Spanish.

“For small to medium size publishers who are dissatisfied with hand-tagging their content or grappling with complex machine-learning tools, EXTRA is an open-source news classification engine that will let you easily apply rich metadata to breaking news content,” said Myles. “Unlike manual techniques, which can be slow and inconsistent, or traditional statistical methods, which aren’t suitable for breaking news, EXTRA’s rules-based classification will provide fast, consistent and relevant metadata to enrich search, advertising and content analytics.”

IPTC invites other parties to join the development of the EXTRA project. To get involved, contact Myles at chair@iptc.org.

Related Links:
For developers: http://dev.iptc.org/Topic-EXTRA
Road map and project description: https://iptc.github.io/extra/
Press Release