This is the report of Day 3 of the IPTC Autumn 2018 Meeting in Toronto. See the report from Day 1 and the report from Day 2. All the presentations are available to IPTC members in the IPTC Members Only Zone.
Day 3 of IPTC Autumn Meetings always includes the Annual General Meeting, where all Voting Members can have their say in the future of the organisation. This time new Managing Director Brendan Quinn gave his first MD’s report, alongside Stuart Myles’ Chairman’s Report (which will be posted to the IPTC blog soon). Materials from the AGM are available to members in the IPTC Members Only Zone.
Rounding out the discussions for the three days, we had some broad-ranging and future-facing conversations regarding News Credibility projects, where Stuart Myles took us on a tour of the wide range of projects and initiatives around misinformation, the credibility of news and news sources, and the perceived problems of “fake news.” IPTC or IPTC members are helping out several organisations in their efforts in this area such as the w3C Credible Web community group and the Journalism Trust Initiative.
We also had a discussion on funding opportunities and potential IPTC projects, which is an internal discussion involving members only.
Lastly, speaking about the future, we had Michael Young from Civil Media speak to us about their plans to use blockchain technologies to power small newsrooms and fulfil their broad goal to “power sustainable journalism throughout the world.” A lot of focus has been on Civil’s Initial Coin Offering, which closed underfunded and will be returning investors’ money, but they have many other activities, including a suite of WordPress-based plugins allowing news providers to join the Civil ecosystem and pledge openness, fairness and transparency according to the Civil Foundation’s constitution. Mike explained how blockchain based voting and decisions mean that members can be rewarded for pointing out breaches of the constitution, and bad actors can be punished or even removed from the network entirely.
The event ended with a few of us attending the Canadian Journalism Foundation’s event with journalism pundits Vivian Schiller, Jeff Jarvis, Jay Rosen and Matthew Ingram, talking about misinformation and misuse of social media (video recording available via the above link), and ten of us went on a networking and team bonding trip to Niagara Falls and to a local winery on the Thursday.
Overall it was a great Autumn Meeting which set the scene and built the foundation for many more great IPTC meetings to come!
This is the report of Day 2 of the IPTC Autumn 2018 Meeting in Toronto. See the report from Day 1 and the report from Day 3. All the presentations are available to IPTC members in the IPTC Members Only Zone.
Day 2 of the IPTC Autumn 2018 Meeting in Toronto was a deep dive into search and classification. Many of our members are working hard to make their content accessible quickly and easily to their customers, and user expectations are higher than ever, so search is a key part of what they do.
First up we had Diego Ceccarelli from Bloomberg talking through their search architecture. Users of Bloomberg terminals have very high expectations that they will see stories straight away: They have 16m queries and 2m new stories and news items per day, with requirements for a median query response time of less than 200ms and for new items to be available in search results in less than 100ms. And as Diego says, “with huge flexibility comes huge complexity.” For example, because customers expect to see the freshest content straight away, the system has no caching at all!
To achieve this, the Bloomberg team use Apache Solr – in fact they have 3 members of staff dedicated to working on Solr full-time, and have contributed a huge amount of code back to the project, including their machine-learning-based “learning to rank” module which can be trained to rank a set of search results in a nuanced way. Bloomberg also worked with an agency to develop open source code used to monitor a stream of incoming stories against queries, used for alerting. Other topics Diego raised included clustering of search results, balancing relevance and timeliness, crowdsourcing data to train ranking systems, combining permissions into search results, and more – a great talk!
Our heads already reeling with all the information we learned from Bloomberg, we then heard from another search legend, Boerge Svingen, one of the founders of FAST Search in Norway and now Director of Engineering at the New York Times. He spoke about how NYT re-architected their search platform to be based around Apache Kafka, a “distributed log streaming” platform that keeps a record of every article ever published on the Times (since 1851!) and can replay all of them to feed a new search node in around half an hour. The platform is so successful that it is used to feed the “headless CMS” (see yesterday’s report) based on GraphQL which is used to render pages on nytimes.com for all types of devices. Boerge and his team use Protocol Buffers as their schema to keep everything light and fast. More information in Boerge’s slide deck, available to IPTC members.
Next up was Chad Schorr talking about search at Associated Press, discussing their Elastic implementation on Amazon Web Services. Using a devops approach based on “immutable infrastructure” meant that the architecture is now very solid and well-tested. Chad was very open and spoke about issues and problems AP had while they were implementing the project and we had a great discussion about how other organisations can avoid the same problems.
Then Robert Schmidt-Nia from DPA talked about their implementation of a content repository (in effect another “headless CMS”!) based on serialising NewsML-G2 into JSON using a serverless architecture based on Amazon Lambda functions, AWS S3 for storage, SQS queues and Elasticsearch. Robert told of how the entire project was built in three months with one and a half developers, and ended up with only 500 lines of code! It can now be used to provide services to DPA customers that could not be provided before, including subsets of content based on metadata such as all Olympics content.
Next, Solveig Vikene and Roger Bystrøm from Norway’s news agency NTB spoke about and gave a live demo of their new image archive search product. They demonstrated how photographers can pre-enter metadata so that they can send their photos to the wire a few seconds after taking them on the camera. Some functions like global metadata search and replace and a feature-rich query builder made their system look very impressive.
Veronika Zielinska from Associated Press spoke about AP’s rule-based text classification systems, showing the complexity of auto-tagging content (down to disambiguating between two US Republican Congressmen both called Mike Rogers!) and the subtlety of AP’s terms (distinguishing between “violent crime” events versus the social issue of “domestic violence”) therefore the necessity of manually creating, and maintaining, a rules-based system.
Stuart Myles then took us on a tour through AP’s automated image classification activities, looking at whether commercial tools are yet up to the task of classifying news content, the value of assembling good training sets but the difficulties in doing so, and the benefits of starting with a relatively small taxonomy that is easier for machine learning systems to understand.
Dave Compton talked us through Thomson Reuters Knowledge Items used by the OpenCalais classifier and how they use the PermID system to unify concepts across their databases of people, organisations, financial instruments and much more. Dave described how Knowledge Items are represented as NewsML-G2 Knowledge Items, and are mapped to Media Topics where possible.
On that subject, Jennifer Parrucci of the New York Times, and chair of the IPTC NewsCodes Working Group, gave an update on the latest activities of the group, including the ongoing Media Topic definitions review, adding new Media Topic terms after suggestions by the Swedish media industry, and work with schema.org team on mapping between schema.org and Media Topics terms.
As you can see, it was a very busy day!
- All XML Schemas plus full documentation (about 60 MB) from https://www.iptc.org/std/NewsML-G2/NewsML-G2_2.28.zip
- The same without XML Schema documentation in HTML (about 3 MB) from https://www.iptc.org/std/NewsML-G2/NewsML-G2_2.28-noXMLdocu.zip
- From the newsml-g2 repository on GitHub as a Release: https://github.com/iptc/newsml-g2
Please note that the XML examples have been temporarily removed as we have not yet updated them to 2.28. The pack will be updated when the examples are brought up to date.
Update on 6 November: examples have now been updated to 2.28 and are now available on the above links. Enjoy!
Details of the changes made in version 2.28 can be found on http://dev.iptc.org/G2-Approved-Changes.
In summary the changes are:
- Add new element derivedFromValue. Previously we could say that elements were derived from a concept using the derivedFrom element. But if a system creates a new property based on another existing property, such as a slugline, there was no way of representing it.
- Add a new element metadataCreator to itemMeta. This allows us to represent NewsML-G2 items that have had metadata created by a third-party person or system, without having to specify the creator on each metadata property individually.
The NewsML-G2 Implementation Guidelines are available at https://www.iptc.org/std/NewsML-G2/guidelines.
Note on Power and Core Conformance Levels
As a reminder of an important decision taken for NewsML-G2 version 2.25 which also applies to version 2.28: the Core Conformance Level will not be developed any further as all recent Change Requests were in fact aiming at features of the Power Conformance Level, changes of the Core Level were only a side effect.
The Core Conformance Level specifications of version 2.24 will stay available and valid. Find them at http://dev.iptc.org/G2-Standards#CCLspecs
This is the report of Day 1 of the IPTC Autumn 2018 Meeting in Toronto. See the report from Day 2 and the report from Day 3. All the presentations are available to IPTC members in the IPTC Members Only Zone.
This week we are in Toronto for the IPTC Autumn Meeting. Unfortunately the weather is not as warm as it was last week but we are still enjoying ourselves immensely and learning a lot from each other!
All presentations are available to members on the members-only event page.
After an introduction from Chair Stuart Myles, we heard an update from Michael Steidl, chair or the Video Metadata and Photo Metadata Working Groups. Michael updated us on work promoting the IPTC Video Metadata Hub standard, talking to manufacturers and software vendors at events like IBC in Amsterdam, and pulling together use cases and success stories from existing users of the standard.
On the IPTC Photo Metadata Standard, Michael shared news about the fact that Google Images now displays IPTC Photo Metadata project and the press we have received since that time. Also we are working on new technical features in the standard such as metadata for regions within images. We’re looking for use cases and requirements for storing metadata against regions, so if you have any input, please let Michael, or IPTC Managing Director Brendan Quinn, know!
Dave Compton of Refinitiv, formerly the Financial & Risk business of Thomson Reuters, chair of the NewsML-G2 Working Group, gave an update on recent progress and work towards NewsML-G2 version 2.28 which will be released soon. It will incorporate features for the requirements of auto-tagging systems and a new experimental namespace to be used for potential new updates to NewsML-G2 that aren’t yet ready to be added to the full specification.
The experimental extension to NewsML-G2 is already put in use by Gerald Innerwinkler of APA and Robert Schmidt-Nia of DPA who presented an update on a current project between IPTC and MINDS International looking at metadata for suggesting news stories to users based on psychological and emotional characteristics, plus properties like the likely timeliness for different types of user. Based on the Limbic Map concept from marketing theory, the new proposals are in testing right now.
Chair of the Sports Content Working Group, Johan Lindgren of TT in Sweden, presented an update on SportsML and the work on SportsJS which is nearing a final version now that JSON Schema is soon able to support some new properties that we need to be able to validate Sports content.
Stuart Myles appeared again in his role as chair of the Rights Working Group, updating us on RightsML and where we can take it in the future, including the potential to use RightsML as the basis of blockchain-based rights management systems.
Then we had a focus on “new-generation editorial systems” including a great presentation from Peter Marsh of new IPTC member NEWSCYCLE Solutions on the history and state of the art of content management systems from Tandem-based SII workstations in the 1980s, all the way through to the current wave of headless CMSs as illustrated by this project by The Economist.
Stephane Guerrilot of AFP finished day one presenting AFP’s new-generation system, Iris, which enables AFP customers and partners to search for stories, video and images.
Stay tuned for a report on Day Two!
Rights-related photo metadata can now be accessed directly in Google Image Search results, thanks to a joint effort by IPTC, Google and CEPIC, the Council of European Professional Informatics Societies.
Google, the IPTC and CEPIC worked together closely to determine the best way to incorporate metadata in Google search results of images to identify an image’s author and rights holder.
When users see an image in a Google search result, they can click the “image credits” link to see the image’s creator and credit information, read from IPTC embedded metadata. Over the coming weeks, copyright notice metadata will also be added.
“Embedded IPTC photo metadata has an essential role for photos posted on a website,” said Michael Steidl, lead of IPTC’s Photo Metadata and Video Metadata Working Groups. “These fields easily show people searching for images who its creator and copyright owner is. We encourage all parties who post images on the web to fill in these IPTC fields.”
Photo metadata is vital to guarding images’ licensing and copyright information online, and essential for managing digital assets.
The IPTC Photo Metadata Standard is the most widely used specification for describing photos, due to its universal acceptance among news outlets, photographers and photo agencies, libraries, museums and other related organisations. Most major photo software vendors support IPTC’s Photo Metadata Standard.
In a recent blog post, Google Image’s product manager Ashutosh Agarwal said this change will help promote “a healthy visual content ecosystem.”
Brendan Quinn, Managing Director of IPTC, said “we are looking forward to continuing our work with Google on IPTC Photo Metadata and other areas. We have a ton of ideas on how we can work together and are looking forward to using our standards to make the web more searchable and more accountable.”
IPTC has prepared a Quick Guide to IPTC Photo Metadata and Google Image Search to help users, developers and site administrators understand what they need to do to ensure that their metadata is shown in Google Image Search results.
For more detailed help with questions and implementation of IPTC’s Photo Metadata standard, see our IPTC Metadata User Guide.
Publishers, broadcasters, news and photo agencies and tool vendors are encouraged to join IPTC to work with us and Google on future projects. See the Participate pages for information on joining and working with IPTC.
“For years, the professional photography community has relied on IPTC metadata as the cornerstone of copyright protection,” said Andrew Fingerman, CEO of PhotoShelter, a provider of digital asset management tools for photographers and brands. “As assets are change hands, pass through organisations, and are published with greater frequency, IPTC metadata provides the basis for identifying the creator and rights owner. This major step by Google and IPTC will help everyone discover, identify, and trace copyright. We applaud this collaboration!”
For more information:
Join the public IPTC Photo Metadata groups.io Group
Join IPTC: Membership Information
Google Blog: Images Rights Metadata In Google Images
It is now just over 80 days since I took on the IPTC Managing Director role on the 1st of June, so I thought it would be a good time to reflect on my experience so far.
I actually started my IPTC “life” in April at the IPTC 2018 Spring Meeting in Athens, Greece – thankfully my previous project allowed me to go to Athens for a few days to meet everyone and see first hand how an IPTC face-to-face meeting works. Everyone was very friendly and welcoming, and I look forward to seeing many familiar and new faces at the Autumn 2018 meeting in Toronto – the hotel booking link will be released in the next few days so keep an eye out! And if you’re not an IPTC member but you’re interested in speaking or attending, see the call for participation for the IPTC Toronto meeting that we released recently and please do get in touch.
Having worked for many media companies over the years – building content management and syndication systems at Fairfax Media and the BBC, working on long and short term projects for various media organisations (Associated Press, TV3 Ireland, BBC Worldwide and Newsworks) and co-founding a startup in the industry (NewsFixed, since acquired by Paydesk) – I have a broad background in the technology side of the media industry. So it’s great to work with some of those organisations plus many more, helping to set the standards that bring the industry together.
Working with the previous MD Michael Steidl has been a breeze. His care and attention to detail meant that handover was very easy, and hopefully I can continue to uphold the high standards that he has set. I wish him the best of luck in enjoying his retirement, and am very thankful that he has offered to stay on as chair of the IPTC Photo Metadata and Video Metadata working groups!
When most people in the industry think of IPTC, they probably think of the technical standards or the controlled vocabularies – but I really see IPTC as a group of people from companies across the news and media industry who are working together to solve the sorts of problems that can only be solved by working together. I really hope that we can continue to work together to solve more problems in the future. If you have ideas, please get in touch – I can be reached at firstname.lastname@example.org.
I also plan to get out to many industry events and conferences to meet and learn from people from the industry who may or may not be IPTC members. Thanks to those I have already met at the IPTC Photo Metadata Conference co-located with CEPIC in Berlin in May, the Henry Stewart Digital Asset Management conference in London in June, and I’m looking forward to going to the IBC Conference in Amsterdam in September.
Taking on the role with IPTC has coincided with another change in my life: as the MD role is remote, my wife and I took the opportunity to move to my wife’s home town, the tech hotspot of Tallinn, Estonia. We’re having a great time getting settled here, and if you ever happen to be in Tallinn, please get in touch, I would love to show you around!
IPTC Managing Director
After a successful IPTC Spring Meeting in Athens and IPTC Photo Metadata Conference in Berlin (see Sarah Saunders’ write-up of the event), we’re currently hard at work planning the IPTC Autumn 2018 Meeting. This year’s Autumn meeting and AGM will be held from 15-17 October in Toronto, Canada.
We’re currently considering topics for the agenda and organisations to invite, so we’re inviting suggestions from members and the industry. Recent topics discussed at IPTC Meetings include 360-degree images, rights management, blockchain and the media industry, non-XML news standards such as NinJS and much more. We want to focus on how we can use technology and technical standards to make the news and media industry function more smoothly.
Registration opens in August. We look forward to seeing as many members as possible attending.
If you’re interested in joining IPTC so that you can attend, or if you’re interested in presenting some relevant work to some of the top technical specialists in the media industry, please submit a short abstract of your presentation topic to Brendan Quinn, IPTC Managing Director at email@example.com.
Earlier this year, we announced the arrival of Brendan Quinn, the new managing director of the International Press Telecommunications Council.
And while we’re thrilled to welcome Brendan to his new role, we’d be remiss if we didn’t take a moment to honour the man whom he’ll be replacing: Michael Steidl, who is retiring from the IPTC after 15 years.
Michael joined IPTC in the beginning of 2003 after two decades working as a journalist, managing director for news agencies and information technology consultant for news providers.
Upon his arrival, he pledged to do one thing, recalled IPTC Board Chairman Stuart Myles in a tribute at the recent IPTC Spring Meeting 2018.
Michael didn’t want to reinvent the wheel, but to simply continue the good work of the previous director and “add some extra shades of colour” to IPTC’s image as a leader in news industry standards.
Of course, Michael did more than just add a few extra shades. Myles said:
“In fact, I would say that Michael’s contributions to the IPTC is really more equivalent to an entirely new artistic movement – a sort of Renaissance for the organisation – including managing the introduction of entirely new ways of operating the IPTC. When Michael started, there were no teleconferences or video conferences or even development of standards through email lists. There was no internet available during the meetings – which has perhaps been a mixed blessing, since people can keep up with the work back home, but we aren’t always as focussed.”
Klaus Sprick, a former IPTC board member who has been involved with the organisation for nearly 50 years, said the council – and the industry as a whole – owes Michael a debt.
“He is THE key person in IPTC to have moved it forward,” Sprick said. “IPTC is now, thanks to his efforts, the only respected and acknowledged organisation setting standards in international press information technology: media topics, subject codes, metadata, formats.”
Michael has called his time with the IPTC a great experience, adding he was happy to have been involved with the development and launch of nine new standards, the new Media Topic taxonomy and other vocabularies, and in his role in setting up new formats for face-to-face meetings and the creation of new kinds of meetings.
“Being in contact with our membership is also part of the bright side of my IPTC life and I enjoyed spreading the word about IPTC and its work among people knowing only little or nothing about our organisation.”
Prior to joining IPTC, Michael spent 11 years as managing director of Kathpress, where he had also worked as journalist. He has also worked as vice press officer for Medienstelle ED Wien, and as a freelance reporter for ORF.
We wish Michael a very happy retirement and thank him once again for the work he’s done to bring the IPTC to where it is today.
The International Press Telecommunications Council is happy to announce that RightsML, IPTC’s Rights Expression Language for the media industry, has been updated to version 2.0.
RightsML allows publishers and media owners to express rights permissions and obligations based on geographic, time-based, and monetary restrictions.
This version contains major updates: it is now based on W3C’s Open Digital Rights Language (ODRL) version 2.2 which became a W3C recommendation in February 2018.
ODRL allows content providers to “express permission, prohibition, and obligation statements to be associated to content.” RightsML extends on that base to provide standard expressions for geographic and time-based constraints, on a requirement to pay fixed amounts of money for use of the content,
An example RightsML model which expresses that EPA (Example Press Agency) grants its partners geographic rights to distribute a content item in Germany is as follows:
Policy: type: "http://www.w3.org/ns/odrl/2/Set" uid: "http://example.com/RightsML/policy/idGeog1" profile: "https://iptc.org/std/RightsML/odrl-profile/" permission: - target: "urn:newsml:example.com:20120101:180106-999-000013" assigner: "http://example.com/cv/party/epa" assignee: type: "http://www.w3.org/ns/odrl/2/PartyCollection" uid: "http://example.com/cv/partygroup/epapartners" action: "http://www.w3.org/ns/odrl/2/distribute" constraint: - leftOperand: "http://www.w3.org/ns/odrl/2/spatial" operator: "http://www.w3.org/ns/odrl/2/eq" rightOperand: "http://cvx.iptc.org/iso3166-1a3/DEU"
This content model can also be expressed in XML or JSON. See the RightsML Simple geographic Example for more information.
More examples are on the RightsML 2.0 Examples page on the IPTC developer site.
IPTC has also created tools to help implementors understand and implement RightsML 2.0, including a generic guideline flow for evaluating ODRL documents and a RightsML policy builder tool.
For more details and help on implementing RightsML within your organisation, please join the IPTC RightsML mailing list. Membership of the group is open to the public. For discussion on developing further versions of the standard, please use the IPTC RightsML-dev list, open to all IPTC members.
… the image business in a changing environment
By Sarah Saunders
The web is a Wild West environment for images, with unauthorised uses on a massive scale, and a perception by many users that copyright is no longer relevant. So what is a Smart Photo in this environment? The IPTC Photo Metadata Conference 2018 addressed the challenges for the photo industry and looked at some of the solutions.
Isabel Doran, Chair of UK image Library association BAPLA kicked off the conference with some hard facts. The use of images – our images – has created multibillion dollar industries for social media platforms and search engines, while revenues for the creative industry are diminishing in an alarming way. It has long been been said that creators are the last to benefit from use of their work; the reality now is that creators and their agents are in danger of being squeezed out altogether.
Take this real example of image use: An image library licenses an image of a home interior to a company for use on their website. The image is right-click downloaded from the company’s site, and uploaded to a social media platform. From there it is picked up by a commercial blog which licenses the image to a US real estate newsfeed – without permission. Businesses make money from online advertising, but the image library and photographer receive nothing. The image is not credited and there is no link to the site that licensed the image legitimately, or to the supplier agency, or to the photographer.
Social media platforms encourage sharing and deep linking (where an image is shown through a link back to the social media platform where the image is posted, so is not strictly copied). Many users believe they can use images found on the web for free in any way they choose. The link to the creator is lost, and infringements, where found, are hard to pursue with social media platforms.
Tracking and enforcement – a challenge
The standard procedure for tracking and enforcement involves upload of images to the site of a service provider, which maintains a ‘registry’ of identified images (often using invisible watermarks) and runs automated matches to images on the web to identify unauthorised uses. After licensed images have been identified, the image provider has to decide how to enforce their rights for unauthorised uses in what can only be called a hostile environment. How can the tracking and copyright enforcement processes be made affordable for challenged image businesses, and who is responsible for the cost?
The Copyright Hub was created by the UK Government and now creates enabling technologies to protect Copyright and encourage easier content licensing in the digital environment. Caroline Boyd from Copyright Hub demonstrated the use of the Hub copyright icon for online images. Using the icon (like this one ) promotes copyright awareness, and the user can click on the icon for more information on image use and links back to the creator. Creating the icon involves adding a Hub Key to the image metadata. Abbie Enock, CEO of software company Capture and a board member of the Copyright Hub, showed how image management software can incorporate this process seamlessly into the workflow. The cost to the user should be minimal, depending on the software they are using.
Publishers can display the icon on images licensed for their web site, allowing users to find the creator without the involvement of – and risk to – the publisher.
Meanwhile, suppliers are working hard to create tracking and enforcement systems. We heard from Imatag, Copytrack, PIXRAY and Stockfood who produce solutions that include tracking and watermarking, legal enforcement and follow up.
Design follows devices
Images are increasingly viewed on phones and tablets as well as computers. Karl Csoknyay from Keystone-SDA spoke about responsive design and the challenges of designing interfaces for all environments. He argued that it is better to work from simple to complex, starting with design for the smartphone interface, and offering the same (simple) feature set for all environments.
Smart search engines and smart photos
Use of images in search engines was one of the big topics of the day, with Google running its own workshop as well as appearing in the IPTC afternoon workshop along with the French search engine QWANT.
Image search engines ‘scrape’ images from web sites for use in their image searches and display them in preview sizes. Sharing is encouraged, and original links are soon lost as images pass from one web site to the next.
CEPIC has been in discussion with Google for some time, and some improvements have been made, with general copyright notices more prominently placed, but there is still a way to go. The IPTC conference and Google workshop were useful, with comments from the floor stressing the damage done to photo businesses by use of images in search engines.
Attendees asked if IPTC metadata could be picked up and displayed by search engines. We at IPTC know the technology is possible; so the issue is one of will. Google appears to be taking the issue seriously. By their own admission, it is now in their interest to do so.
Google uses imagery to direct users to other non-image results, searching through images rather than for images. Users searching for ‘best Indian restaurant’ for example are more likely to be attracted to click through by sumptuous images than by dry text. Google wants to ‘drive high quality traffic to the web ecosystem’ and visual search plays an important part in that. Their aim is to operate in a ‘healthy image ecosystem’ which recognises the rights of creators. More dialogue is planned.
Search engines could drive the use of rights metadata
The fact that so few images on the web have embedded metadata (3% have copyright metadata according to a survey by Imatag) is sad but understandable. If search engines were to display the data, there is no doubt that creators and agents would press their software providers and customers to retain the data rather than stripping it, which again would encourage greater uptake. Professional photographers generally supply images with IPTC metadata; to strip or ignore copyright data of this kind is the greatest folly. Google, despite initial scepticism, has agreed to look at the possibilities offered by IPTC data, together with CEPIC and IPTC. That could represent a huge step forward for the industry.
As Isabel Doran pointed out, there is no one single solution which can stand on its own. For creators to benefit from their work, a network of affordable solutions needs to be built up; awareness of copyright needs support from governments and legal systems; social media platforms and search engines need to play their part in upholding rights.
Blueprints for the Smart Photo are out there; the Smart Photo will be easy to use and license, and will discourage freeloaders. Now’s the time to push for change.