Tuesday’s IPTC Photo Metadata Conference was a great success. With 12 speakers from the media and software industries and over 200 people registered, it continues to be the largest gathering of photo and image metadata experts globally.

Introduction and welcome, 20 years of IPTC Photo Metadata, Recent work on Photo Metadata at IPTC

We started off with David Riecks and Michael Steidl, co-leads of the IPTC Photo Metadata Working Group, giving an update on what the IPTC has been working on in the areas of photo metadata since the last conference in 2022, along with Brendan Quinn, IPTC Managing Director.

A lot has been happening, including Meta announcing support for IPTC metadata for Generative AI,  launching the IPTC Media Provenance Committee and updating the IPTC Photo Metadata User Guide, including our guidance for how to tag Generative AI content with metadata and how to use the DigitalSourceType field.

Panel 1: AI and Image Authenticity

The first panel saw Leonard Rosenthol of Adobe, Lead of the C2PA Technical Working Group; Dennis Walker of Camera Bits, creators of Photo Mechanic; Dr. Neal Krawetz, Computer security specialist, forensic researcher, and founder of FotoForensics; and Bofu Chen, Founder & CTO of Numbers Protocol speak about image provenance and authenticity, covering the C2PA spec, the problems of fraudulent images, what it’s like to implement C2PA technology in existing software, and how blockchain-based systems could be built on top of C2PA to potentially extend its capabilities.

Session on Adobe’s Custom Metadata Panel

James Lockman, Group Manager, Digital Media Services at Adobe demonstrated the Custom Metadata Panel plugin for some Adobe tools (Bridge, Illustrator, Photoshop and Premiere Pro) that allows the full range of IPTC Photo Metadata Standard and IPTC Video Metadata Hub, or any other metadata schema, to be edited directly in Adobe’s interface.

Panel 2: AI-powered asset management

Speakers  Nancy Wolff, Partner at Cowan, DeBaets, Abrahams & Sheppard, LLP; Serguei Fomine, Founder and CEO of IQPlug; Jeff Nova, Chief Executive Officer at Colorhythm and Mark Milstein, co-founder and Director of Business Development at vAIsual discussed the impact of AI on copyright, metadata and media asset management.

The full event recording is also available as a YouTube playlist.

Thanks to everyone for coming and especial thanks to our speakers. We’re already looking forward to next year!

 

The 2024 IPTC Photo Metadata Conference takes place as a webinar on Tuesday 7th May from 1500 – 1800 UTC. Speakers hail from Adobe (makers of Photoshop), CameraBits (makers of PhotoMechanic), Numbers Protocol, Colorhythm, vAIsual and more.

First off, IPTC Photo Metadata Working Group co-leads, David Riecks and Michael Steidl, will give an overview of what has been happening in the world of photo metadata since our last Conference in November 2022, including IPTC’s work on metadata for AI labelling, “do not train” signals, provenance, diversity and accessibility.

Next, a panel session on AI and Image Authenticity: Bringing trust back to photography? discusses approaches to the problem of verifying trust and credibility for online images. The panel features C2PA lead architect Leonard Rosenthol (Adobe), Dennis Walker (Camera Bits), Neal Krawetz (FotoForensics) and Bofu Chen (Numbers Protocol).

Next, James Lockman of Adobe presents the Custom Metadata Panel, which is a plugin for Photoshop, Premiere Pro and Bridge that allows for any XMP-based metadata schema to be used – including IPTC Photo Metadata and IPTC Video Metadata Hub. James will give a demo and talk about future ideas for the tool.

Finally, a panel on AI-Powered Asset Management: Where does metadata fit in? discusses teh relevance of metadata in digital asset management systems in an age of AI. Speakers include Nancy Wolff (Cowan, DeBaets, Abrahams & Sheppard, LLP),  Serguei Fomine (IQPlug), Jeff Nova (Colorhythm) and Mark Milstein (vAIsual).

The full agenda and links to register for the event are available at https://iptc.org/events/photo-metadata-conference-2024/

Registration is free and open to anyone who is interested.

See you there on Tuesday 7th May!

We had a great Photo Metadata Conference last Thursday. Thanks to those who attended. For those who didn’t, or those who would like to go over some detail again, here we publish full recordings of all sessions.

First up, Brendan Quinn, IPTC Managing Director introduced the day and gave an overview of what was to come:

Next was a great panel on adoption of the accessibility properties added in the 2021.1 update to the IPTC Photo Metadata Standard. We are very happy to share that the fields are now supported in many popular photo creating and editing tools, with more to come:

Next was David Riecks and Michael Steidl, co-leads of the IPTC Photo Metadata Working Group, presenting the work done by the Working Group since the last Photo Metadata Conference:

Then came a session on real-world implementations of the C2PA specification for content authenticity, including presentations from Microsoft, CBC / Radio Canada, the BBC and Adobe / Content Authenticity Initiative:

 

The last session was a panel discussion on Metadata for AI Images, looking at questions around the ethics of using copyrighted content to train a machine learning engine to generate AI images, and how the IPTC Photo Metadata Standard could be extended to support metadata appropriate for AI-generated images:

We had a great session and a packed conference! We look forward to seeing everyone again at next year’s event.

We are proud to announce that Camera Bits, Mobius Labs, Microsoft, Smithsonian, CBC and many others will be presenting at the IPTC Photo Metadata Conference next week, Thursday 10th November. With a theme of Photo Metadata in the Real World, the event is free for anyone to attend. Register here for the Zoom webinar to receive details before the event.

The event will run from 1500 UTC to 1800 UTC. The full agenda with timings is published on the event page.

We will start off with a short presentation on recent updates to the IPTC Photo Metadata Standard from David Riecks and Michael Steidl, co-leads of the IPTC Photo Metadata Working Group. This will include the new properties approved at the recent IPTC Autumn Meeting.

A session on Adoption of IPTC Accessibility properties will include speakers from Smithsonian, Camera Bits (makers of the photographers tool Photo Mechanic), Picvario presenting their progress implementing IPTC’s accessibility properties, announced at last year’s Photo Metadata Conference.

The next session will be Software Supporting the IPTC Photo Metadata Standard, where Michael Steidl and David Riecks, co-leads of the IPTC Photo Metadata Working Group, present their work on IPTC’s database of software supporting the Photo Metadata Standard, and the IPTC Interoperability tool, showing compatibility between tools for individual properties.

Use of C2PA in real-world workflows is the topic of the next session, demonstrating progress made in implementing C2PA technology to make images and video tamper-evident and to establish a provenance trail for creative works. Speakers include Nigel Earnshaw and Charlie Halford from the BBC, David Beaulieu and Jonathan Dupras from CBC/Radio Canada, Jay Li from Microsoft, and a speaker yet to be confirmed from the Content Authenticity Initiative.

The next session should be very exciting: Metadata for AI images will be the topic, featuring an introduction to synthetic media and “generative AI” images, including copyright and ownership issues behind the images used to train the machine learning models involved, from Brendan Quinn and Mark Milstein.

Then we have a panel session: How should IPTC support AI and generative models in the future? Questions to be covered include whether we should identify which tool, text prompt and/or model was used to create a generative image? Should we include a flag that indicates content was created using a “green”, copyright-cleared set of training images? And perhaps other questions too – please come along to ask your own questions! Speakers include Dmitry Shironosov, Everypixel / Dowel.ai / Synthetics.media, Martin Roberts from Mobius Labs and Sylvie Fodor from CEPIC. The session will be moderated by Mark Milstein from vAIsual.

Last year we had over 200 registrants and very lively discussions. We look forward to even more exciting presentations and discussions this time around! See you there. (Please don’t forget to register!)

The IPTC Photo Metadata Working Group is proud to announce the IPTC Photo Metadata Conference 2022. The event will be held online on Thursday November 10th from 15.00 – 18.00 UTC.

This year the theme is Photo Metadata in the Real World. After introducing two new developments last year: the IPTC Accessibility properties and the C2PA specification for embedding provenance data in photo and video content – we re-visit both technologies to see how they are being adopted by software systems, publishers and broadcasters around the world.

The 3-hour meeting will host four sessions:

• Adoption of the IPTC Accessibility Properties – we hear from vendors and content creators on how they are progressing in implementing the new properties to support accessibility
• Software Supporting the IPTC Photo Metadata Standard – showcasing an update to IPTC’s directory of software supporting the IPTC Photo Metadata Standard, including field-by-field reference tables letting users compare software implementations
• Use of C2PA in real workflows – showcasing early work on implementing the C2PA specification in media organisations
• Artificial Intelligence and metadata – looking at the questions around copyright and synthetic media: for example,  when generative AI uses thousands of potentially copyrighted images to train machine learning models, who owns the resulting images?

We look forward to welcoming all interested parties to the conference – no IPTC membership is needed to attend. The event will be held as a Zoom webinar.

Please see more information and the Zoom registration link on the event page.

See you there on the November 10th!

As part of our series highlighting speakers at this week’s Photo Metadata Conference, we are very happy to showcase the panellists who will be speaking at the second session: Making Images Accessible Across Industries: How Does it Work and What’s Next?

Don’t forget to register for the event which is less than two days away!

James Tiller

Photographer, Smithsonian Institution, National Museum of Natural History

James Tiller is a Biological Anthropologist and Photographer, which has led them on field expeditions around the world and on hundreds of photoshoots of human skeletal remains related to prehistoric and historic archaeological contexts and forensic cases for the Smithsonian’s National Museum of Natural History (NMNH). Since 2017, James has produced over ten thousand images documenting the Smithsonian’s collections, exhibitions, museum staff, and research, which have been featured on the front page of The Washington Post and appeared in The New York Times, NPR, and many other news outlets and scientific publications. As a disabled photographer, she strives to increase the accessibility of museum collections and research, especially for those who have been historically marginalised.

Cailin Meyer

Museum Collections Technician, Smithsonian Institution, National Museum of Natural History

Cailin Meyer is a Collections Technician at the National Museum of Natural History. Working with all types of natural history collections, Cailin specialises in disaster response and training, biohazard concerns, and increasing digital accessibility for individuals in museum spaces. Cailin is a co-chair of the Smithsonian Institution’s DEAI working group, and actively works to increase resources for and understanding of digital accessibility concerns amongst Smithsonian staff. She has most recently tackled the unique issue of designing image description guidelines geared towards scientific and natural history specimens, working alongside James Tiller and Rebecca Snyder. Cailin’s background is in zooarchaeology, human and comparative anatomy, and dissection techniques. She earned her MA in Museum Studies from University of Kansas, her MA in Zooarchaeology from Illinois State University, and her BFA from Rhodes College.

Rebecca Snyder

Informatics Branch Chief, Smithsonian Institution, National Museum of Natural History

Rebecca Snyder is the Informatics Branch Chief at the National Museum of Natural History, Smithsonian Institution (SI). Rebecca is responsible for the digital stewardship and preservation of collections and research data. Recent projects include the application of persistent identifiers for SI collections data and media, the Smithsonian Open Access initiative where she was responsible for designing the data flows between all SI collections systems, assisting in the development of a system of record for 3D data, and data quality improvement projects adhering to FAIR data principles. She is also a member of the Audubon Core data standard maintenance group, focusing on creating standards for the sharing of 3D data.

Rachel Comerford, Macmillan Learning

Senior Director of Accessibility Outreach and Communication, Macmillan Publishing

Rachel Comerford is the Senior Director of Accessibility Outreach and Communication at Macmillan Learning where she leads cross-functional efforts to ensure students of all abilities have access to their course materials. In 2020, BISG awarded Rachel the Industry Innovator award for her work helping Macmillan Learning to become the first Global Certified Accessible publisher by Benetech. Under her leadership, Macmillan was recognised by WIPO’s Accessible Book Consortium with the International Excellence Award for Accessible Publishing in 2020 for their work towards providing educational materials that any student can use. Rachel has over a decade of experience in the print and digital publishing world. Prior to coming to Macmillan Learning as an editor, she held a variety of editorial and sales positions at WW Norton and Pearson.

Jon Sasala

President, Morey Creative Studios

Jon Sasala is president of Morey Creative Studios, a New York-based HubSpot Partner Agency specialising in inbound B2B marketing, content development, web design, lead generation and sales support. He joined the Morey team in 2001 as a graphic designer, and has grown with the organisation throughout the last two decades to his current position. Jon heads the HubSpot User Group for New York City and hosts the ‘Inbound & Down’ podcast. In addition to his agency responsibilities, Jon co-founded InclusionHub.com, an online database, resource nexus, and community designed to help businesses make better decisions around web accessibility and digital inclusion. Closely connected with the design, programming and content side of web development—coupled with a comprehensive understanding of business operations—he has a unique perspective on the importance of web accessibility for companies operating in the digital world.

The panel will be moderated by Caroline Desrosiers, Founder and CEO of IPTC Startup Member Scribely. Scribely is a company on a mission to make images and videos more accessible to blind and visually-impaired people and more discoverable to search engines. Scribely’s team of expert writers specialise in writing alt text for images and audio description for videos, helping digital media providers create born-accessible visual content for a more inclusive, equitable, and sustainable world. Before starting Scribely, Caroline worked for a global academic digital publisher, SAGE Publishing, where she led a working group to improve the accessibility of interactive eBooks. Caroline is also the Co-Host of Say My Meme, a podcast that describes the internet’s best memes for people who cannot see them.

Accessibility features including live closed captions will be used at the event.

For those in timezones where the timing is inconvenient, please go ahead and register anyway – you will be sent a link to the event recordings afterwards.

There’s still time to register. Attendance is free of charge for anyone – there is no requirement to be an IPTC Member to join.

For full schedule details and a link to register, see the event page.

Following on from our announcement of new accessibility-focused properties being added to the next version of IPTC’s Photo Metadata Standard, we are very happy to announce an additional speaker at this year’s IPTC Photo Metadata Conference: Andrew Kirkpatrick, Director of Accessibility at Adobe.

Andrew and his team define Adobe’s overall strategy for accessibility, attend to accessibility issues with product teams across the Adobe product line, and work with customers and standards groups, including representing Adobe on the accessibility-focused committees at the FCC, the United States Access Board, ETSI, and the World Wide Web Consortium.  Andrew served as co-chair of the W3C’s Accessibility Guidelines Working Group and is an Editor for the Web Content Accessibility Guidelines 2.1 standard.

We are very excited about next week’s Photo Metadata Conference, which is taking place next Thursday, 4th November, from 1500 to 1900 UTC. Last year we had over 200 registrants, and this year we are on track to beat that number.

Accessibility features including live closed captions will be used at the event.

For those in timezones where the timing is inconvenient, please go ahead and register anyway – you will be sent a link to the event recordings afterwards.

There’s still time to register. Attendance is free of charge for anyone – there is no requirement to be an IPTC Member to join.

For full schedule details and a link to register, see the event page.

We are proud to announce the upcoming IPTC Photo Metadata Conference. This year’s event will be held online on Thursday 4th November 2021 as a Zoom webinar, free for anyone to attend, whether you are an IPTC member or not.

We are very happy to be hosting speakers from:

• the Smithsonian Institution, Macmillan Learning, Morey Creative Studios and Level Access speaking about accessibility for images on today’s web
• Adobe and the Content Authenticity Initiative speaking about content authenticity and provenance and the forthcoming C2PA specifications
• Michael Steidl from IPTC’s Photo Metadata Working Group introducing IPTC’s new tools to measure and compare the interoperability of photo metadata tools.

The event will run from 1500 to 1900 UTC, which is:

• 1500 to 1900 in the UK, Ireland and Portugal
• 1600 to 2000 in Central Europe
• 1700 to 2100 in Eastern Europe and Israel
• 1100 to 1500 in US East Coast
• 0800 to 1200 in US West Coast
• 2300 to 0300 in China
• 0200 to 0600 on Australia’s East Coast (sorry about that!)

See more information and register at https://iptc.org/events/photo-metadata-conference-2021/ or simply register using this link.

The webinar will be recorded, and those who register but can’t attend will be sent a link to the video so that they can watch the recording afterwards.

After registering, you will be emailed with a calendar invitation and a Zoom webinar link.

We’re looking forward to seeing you there!

We’re very happy that we can make public some of the video recordings from the recent IPTC Photo Metadata Conference 2020, held on Tuesday 13 October 2020.

Thanks to all who attended – we had over 200 registrations for the webinar.

The videos are embedded below or can be viewed directly on YouTube by following the link above the embedded video.

Introduction

Brendan Quinn, Managing Director of IPTC, opened the day with an introduction to IPTC and an overview of what was to come (10 minutes):

Michael Steidl, Photo Metadata WG lead on IPTC Photo Metadata

Michael Steidl presented on why we should care about photo metadata in his presentation “About IPTC Photo Metadata” (48 minutes including Q&A)

Google’s Licensable Images features

Francois Spies, a Product Manager for Google Images in Mountain View, presented on the Licensable Images features which they developed in consultation with IPTC this year.

After Francois’ presentation, Matthew O’Such, VP SEO for Getty Images and Marcin Czyzewski, CTO and Picturemaxx joined us to share their views on implementing the changes to IPTC Photo Metadata required to power the Google Licensable Images feature. Then we had a Q&A session including Michael, Francois, Matthew and Marcin.

Unfortunately, Google asked us not to make a recording of their presentation or the panel available. However the resources that Francois shared are all available via our Quick Guide to IPTC Photo Metadata and Google Images.

Andy Parsons on the Content Authenticity Initiative

Next up, Andy Parsons (Adobe) introduced the Content Authenticity Initiative (47 minutes including Q&A and a wrap-up of the day from Brendan Quinn):

Thanks again to all our speakers and panellists for their contributions. We’re already looking forward to next year’s event!

Currently next year’s IPTC Photo Metadata Conference is scheduled to be in late May 2021 in Mallorca, Spain in conjunction with the CEPIC Congress 2021. If that proves impractical then we will host another online event.

We are very happy to announce that this year’s IPTC Photo Metadata Conference will be conducted fully online, and for the first time ever, is free for all to attend.

This year’s conference takes place on Tuesday October 13, 2020 from 15:00 – 18:00 UTC time (see times in other timezones below).

We have some very special guests for this year’s conference:

Michael Steidl, Lead of the IPTC Photo Metadata Working Group, will introduce IPTC Photo Metadata, and discuss recent developments, and what we see in the future of photo metadata.

 

Francois Spies, Product Manager, Google Images will present Google’s recent work on the “Licensable Images” project, which adds a “licensable” badge to images in Google search results, and links from the image preview panel in search results pages directly back to a place where users can obtain a licence to re-use the image.

 

Andy Parsons, Director of Content Authenticity Initiative, Adobe will present the Content Authenticity Initiative, which is “designing components and drafting standards specifications for a simple, extensible and distributed media provenance solution.”

How will the Content Authenticity Initiative work? What work has been done so far and what still needs to be done? How can you help?

Please register here via Zoom – it’s free!

The IPTC Photo Metadata Conference has been held in conjunction with the CEPIC Congress for many years. The 2020 CEPIC Congress has been postponed to 19 to 21 May 2021, but with so much going on in the world of image metadata, we didn’t want to miss out on the opportunity, so we are holding a virtual event this year. We look forward to joining CEPIC again next year, hopefully in Mallorca in May 2021.

IPTC Photo Metadata Conference 2020: times around the world

• UTC / GMT: Weds 13 October, 1500 – 1800 UTC
• London: Weds 13 October, 1600 – 1900 BST
• Paris, Berlin, Amsterdam, Vienna: Weds 13 October, 1700 – 2000 CEST
• Helsinki, Dubai, Tallinn: Weds 13 October, 1800 – 2100 EEST
• New York, Toronto: Weds 13 October,  1100 – 1400 EDT
• Beijing, Shanghai: Weds 13 October, 2300 – Thurs 14 October, 0200

When you register for the webinar on Zoom you will be sent a calendar invitation so you can make sure you attend at the right time!