Today, IPTC announces the biggest change to the NewsCodes vocabularies in years. Almost 200 terms have been modified in the Media Topics vocabulary, including many “retirements”, trimming the CV down to exactly 1100 terms.

Overall, three controlled vocabularies have been updated: Content Warning, Content Production Party Role and Media Topic.

The changes to Media Topic CV are the biggest ever, with 9 new concepts, 60 retired concepts and 120 modified concepts, including 79 hierarchy moves.

The NewsCodes Working Group has been working hard on this update for over six months, bringing much-needed clarity to the “economy, business and finance” branch.

As part of the review, the “economic sector” sub-branch has been re-named “products and services”, handle both the companies making products or providing services, and also the products and services themselves.

Specifically, we have changed the following:

• 9 New concepts: business reporting and performance, business restructuring, commercial real estate, residential real estate, podcast, financial service, business service, news industry and diversity, equity and inclusion.
• 60 retired concepts: business finance, accounting and audit, analysts comment, earnings forecast, stock option, licensing agreement, aquaculture, arable farming, livestock farming, viniculture, fertiliser, health and beauty product, inorganic chemical, organic chemical, computer networking, computer security, telecommunication equipment, design and engineering, house building, land price, real estate, beverage, grocery, mail order, non-durable good, kerosene/paraffin, financial and business service, funeral parlour and crematorium, janitorial service, personal finance, personal income, personal service, printing service, wedding service, industrial component, instrument engineering, news agency, newspaper and magazine, online media industry, iron and steel, mining, non-ferrous metal, process industry, distiller and brewer, paper and packaging product, rubber product, soft drinks, textile and clothing, traffic, securities, renewable energy, stock recommendation, buy recommendation, hold recommendation, sell recommendation, hot stock, Internet of Things, capital goods, e-cigarette and commercial building. Most of these have notes attached describing which terms should be used instead of the retired ones.
• 39 name (label) changes: terrorist bombings, stock buyback corporate dividends corporate earnings, business financing, shareholder activity, executive officer, business strategy and marketing, products and services, commercial fishing, plastic, computer and telecommunications hardware, semiconductor and electronic component, software and applications, restoration, online shopping, toy and game, renewable energy, electricity, waste management, auction, consultancy, financial advisory service, personal finance and investment, shipping and postal service, media and entertainment industry, books and publishing, film industry, metal and mineral mining and refining, precious material, beverage and grocery, tobacco and nicotine, casinos and gambling, derivatives, stocks and securities, handicrafts, oil and gas, sales channel and heating and cooling.
• 81 definition changes: cyber crime, war crime, bankruptcy, stock buyback, corporate dividends, corporate earnings, business financing, shareholder activity, stock option, business governance, new product or service, patent, copyright and trademark, products and services, agriculture, commercial fishing, forestry and timber, pharmaceutical, plastic, computing and information technology, computer and telecommunications hardware, semiconductor and electronic component, software and applications, telecommunication service, wireless technology, restoration, clothing, online shopping, luxury good, retail, toy and game, energy and resource, renewable energy, diesel fuel, electricity, natural gas, waste management, water supply, accountancy and auditing, auction, banking, market research, personal finance and investment, rental service, shipping and postal service, defence equipment, heavy engineering, machine manufacturing, shipbuilding, media and entertainment industry, advertising, books and publishing, film industry, music industry, public relations, radio industry, television industry, metal and mineral mining and refining, building material, precious material, beverage and grocery, tobacco and nicotine, tourism and leisure industry, casinos and gambling, hotel and accommodation, restaurant and catering, tour operator, transport, air transport, railway transport, road transport, derivatives, stocks and securities, handicrafts, asset management, railway manufacturing, medical equipment, pet product and service, biofuel, utilities, streaming service and crowdfunding.

Currently, the name and description changes have only been made in English (both en-GB and en-US variants). Other language versions will come soon when their maintainers can make the appropriate changes to their translations.

Changes to Content Warning CV

New terms Drug Use, Fantasy Violence, Flashing Lights, Personally Identifiable Information to match standard terms used in the industry. The “Flashing Lights” term is intended to be used for flagging content that may trigger photosensitive epilepsy, a key accessibility concern by many broadcasters and a legal requirement in some countries.

Label change: Suffering to Upsetting and Disturbing to match industry usage.

Changes to Content Production Party Role CV

New term Distributor. Changed definition of Information Originator.

More information on IPTC Controlled Vocabularies

As always, the Media Topics vocabularies can be viewed in the following ways:

• In a collapsible tree view
• As a downloadable Excel spreadsheet
• On one page on the cv.iptc.org server
• In machine readable formats such as RDF/XML and Turtle using the SKOS vocabulary format. See the cv.iptc.org guidelines document for more detail.

For more information on IPTC NewsCodes in general, please see the IPTC NewsCodes Guidelines.

We had a great Photo Metadata Conference last Thursday. Thanks to those who attended. For those who didn’t, or those who would like to go over some detail again, here we publish full recordings of all sessions.

First up, Brendan Quinn, IPTC Managing Director introduced the day and gave an overview of what was to come:

Next was a great panel on adoption of the accessibility properties added in the 2021.1 update to the IPTC Photo Metadata Standard. We are very happy to share that the fields are now supported in many popular photo creating and editing tools, with more to come:

Next was David Riecks and Michael Steidl, co-leads of the IPTC Photo Metadata Working Group, presenting the work done by the Working Group since the last Photo Metadata Conference:

Then came a session on real-world implementations of the C2PA specification for content authenticity, including presentations from Microsoft, CBC / Radio Canada, the BBC and Adobe / Content Authenticity Initiative:

 

The last session was a panel discussion on Metadata for AI Images, looking at questions around the ethics of using copyrighted content to train a machine learning engine to generate AI images, and how the IPTC Photo Metadata Standard could be extended to support metadata appropriate for AI-generated images:

We had a great session and a packed conference! We look forward to seeing everyone again at next year’s event.

The IPTC Photo Metadata Working Group is proud to announce the IPTC Photo Metadata Conference 2022. The event will be held online on Thursday November 10th from 15.00 – 18.00 UTC.

This year the theme is Photo Metadata in the Real World. After introducing two new developments last year: the IPTC Accessibility properties and the C2PA specification for embedding provenance data in photo and video content – we re-visit both technologies to see how they are being adopted by software systems, publishers and broadcasters around the world.

The 3-hour meeting will host four sessions:

• Adoption of the IPTC Accessibility Properties – we hear from vendors and content creators on how they are progressing in implementing the new properties to support accessibility
• Software Supporting the IPTC Photo Metadata Standard – showcasing an update to IPTC’s directory of software supporting the IPTC Photo Metadata Standard, including field-by-field reference tables letting users compare software implementations
• Use of C2PA in real workflows – showcasing early work on implementing the C2PA specification in media organisations
• Artificial Intelligence and metadata – looking at the questions around copyright and synthetic media: for example,  when generative AI uses thousands of potentially copyrighted images to train machine learning models, who owns the resulting images?

We look forward to welcoming all interested parties to the conference – no IPTC membership is needed to attend. The event will be held as a Zoom webinar.

Please see more information and the Zoom registration link on the event page.

See you there on the November 10th!

The latest version of the International Press Telecommunications Council IPTC’s Photo Metadata Standard includes two new properties: Alt Text (Accessibility) and Extended Description (Accessibility). These will make it easier for software companies, publishers, and website developers to make websites and electronic publications more accessible.

These new properties will be introduced to the public and discussed in detail at the IPTC Photo Metadata Conference, held online next Thursday, 4th November. Registration to the IPTC Photo Metadata Conference is free and open to all.

“A major milestone in accessibility is realised through the inclusion of embedded alt text and extended descriptions as IPTC metadata for digital images,” said Beth Ziebarth, Director of Access Smithsonian. “All publicly available images can now be made accessible. As with any good inclusive practice, this benefits a range of digital image users and producers. The foresight of the IPTC Photo Metadata Working Group is commendable.”

Web accessibility is mission-critical in our digitally inclusive age. As the number of images added to the web increases every day, the visual gap widens for people using assistive technologies, especially if they are blind. Embedding image descriptions for accessibility into photo metadata promises to be a game-changer, making it possible for software and systems to routinely provide alt text with images, thus giving screen reader software the ability to help readers visualise and listen to image descriptions as they are read out loud. Without accessible descriptions, images are silent for the millions who rely on screen readers to fully access the web.

As Richard Orme, CEO of the DAISY Consortium, has pointed out, “Up to 250 million people with blindness or moderate to severe vision impairment can benefit from image descriptions, plus countless more people with diverse information processing differences such as dyslexia who use text-to-speech technology for reading.”

The year 2020 was pivotal for web accessibility. Many disabled people were at high risk of severe illness from COVID-19 but struggled to access the essentials online — everything from healthcare and education to groceries and supplies. Inaccessible websites and applications have always been a barrier; during COVID, they became a threat to the health and safety of a vulnerable population.

Image descriptions are essential for people with visual impairments using assistive technologies and a fundamental requirement of the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines (WCAG), the most widely-used guidelines for web accessibility in the world (W3C Web Accessibility Laws and Policies).

IPTC’s new accessibility properties will make it easier for platforms and software to comply with WCAG requirements and deliver images that are inclusive for everyone. Embedding accessible image descriptions into the photo metadata will make it possible for alt text and extended descriptions to travel wherever the image goes on the web or in books or other documents provided as EPUBs.

If you are interested, there are a few things you can do now:

• Attend the IPTC Photo Metadata Conference on November 4th to understand more about the new properties and how you can use them.
• Contact your software providers to tell them about these new properties and emphasise that these features are very important to you. Ask them when they will make the new properties available in their user interface.
• Contact your web content management software provider to make that case as well.
• For larger enterprises, think about how you could implement these properties into your organisation’s workflow.

The online IPTC Photo Metadata Standard specification will be updated to the new version on 4 November 2021.