The IPTC Video Metadata Working Group is happy to announce the 1.0 version of the  IPTC Video Metadata Hub User Guide.

The guide introduces IPTC’s Video Metadata Hub recommendation and explains how it can be used to solve metadata management problems in any organisation that processes video content, from news agencies to advertising agencies; libraries, galleries and museums; long-form video producers such as broadcasters and movie studios; and stock video services.

As well as explaining the details of each field in the IPTC Video Metadata Hub standard, it shows through a set of use cases how it can be used in a variety of common scenarios to store rights, descriptive and administrative metadata for video content.

Pam Fisher, group lead, and the IPTC’s Video Metadata Working Group welcome feedback on the document. If your organisation handles video content, please read it and let us know what you think and what can be explained better. Comments can be send via this site’s Contact Us form or to the public Video Metadata Hub discussion list at https://groups.io/g/iptc-videometadata.

The guide can be seen at https://iptc.org/std/videometadatahub/userguide/.