The IPTC has an ongoing project to the news and media industry deal with content credibility and provenance. As part of this, we have started working with Project Origin, a consortium of news and technology organisations who have come together to fight misinformation through the use of content provenance technologies.

On Tuesday 22nd February, Managing Director of IPTC Brendan Quinn spoke on a panel at an invite-only Executive Briefing event attended by leaders from news organisations around the world.

Other speakers at the event included Marc Lavallee, Head of R&D for The New York Times, Pascale Doucet of France Télévision, Eric Horvitz of Microsoft Research, Andy Parsons of Adobe, and Laura Ellis, Jamie Angus and Jatin Aythora of the BBC.

The event marks the beginning of the next phase of the industry’s work on content credibility. C2PA has now delivered the 1.0 version of its spec, so the next phase of the work is for the news industry to get together to create best practices around implementing it in news workflows.

IPTC and Project Origin will be working together with stakeholders from all parts of the news industry to establish guidelines for making provenance work in a practical way across the entire news ecosystem.