Broadcast and entertainment companies including Disney, Sony Pictures, Gracenote, Sinclair, Amazon MGM heard from the IPTC’s Pam Fisher this week at the 2025 EIDR Annual Participant Meeting.

Pam is Lead of the IPTC Video Metadata Working Group, maintainers of the IPTC Video Metadata Hub standard. Pam spoke about IPTC’s work in video metadata and also our efforts in publisher provenance and credibility, particularly the work of the IPTC Media Provenance Committee.

The IPTC Verified News Publishers List is of particular interest to EIDR members who are keen to sign their content and ensure provenance and authenticity, similarly to news publishers. Pam talked gave a status update on the Verified News Publishers List, telling attendees that we now have between 10 and 20 publishers either with certificates or in the process of obtaining certificates.

Pam’s message to EIDR members, and the entertainment media industry in general, was to be patient: media provenance using C2PA is worth supporting, and broad adoption will become feasible over the next 6 to 18 months. The IPTC is figuring out a way forward using the news media industry as a test case. The goal is that once we have a system that works well in the news industry, we will be able to scale up to other types of media providers and publishers.

For more information on IPTC’s Media Provenance work or the Verified News Publisher List, please contact IPTC.