IPTC’s Bruce MacCormack, Chair of the IPTC Media Provenance Committee, presented IPTC’s Media Provenance work at the Content Authenticity Summit in Singapore this week, held as part of the Online Trust and Safety Forum organised by the Centre for Advanced Technologies in Online Safety (CATOS).

Bruce gave a presentation on “Content Provenance Implementation in the News Media” based on the work of the IPTC Media Provenance Committee and our creation of the IPTC Origin Verified News Publisher List.

Along with Laura Ellis of the BBC, Bruce led a breakout session called “Trusted Content in the Public Interest: News, High-Stakes Documentation, Archives.”

Bruce and Laura’s session explored how organisations responsible for producing and preserving trusted content in the public interest including newsrooms, archival institutions, and organisations managing evidentiary or documentary content can adopt content authenticity tools amid multilingual workflows, diverse audience trust dynamics, and fast-moving misinformation environments. The discussion surfaced sector-specific challenges, priority use cases, and readiness for pilot implementations across news media, cultural heritage, and high-stakes documentation contexts.

A session on “Implementing Content Credentials in the newsroom” was led by Willy Tan, Lead AI Strategy & Sustainability, Mediacorp, joined by Therese Quieta, Head of Systems Engineering Pillar at CATOS.

Other IPTC members also took part in the event:

Head of Technology Forecasting at the BBC Laura Ellis, another member of IPTC’s Media Provenance Advocacy and Education Working Group, also presented at the event.

IPTC Startup Member IMATAG presented their C2PA soft-binding technology using image watermarking in the tech showcase part of the event.

IPTC member Adobe was well represented: Andy Parsons, Global Head of Content Authenticity, Adobe and C2PA Steering Committee Member gave the keynote opening presentation; other presenters from Adobe included Leonard Rosenthol, Chair of the C2PA Technical Working Group; Professor John Collomosse, Senior Principal Scientist at Adobe Research; Santiago Lyon, Head of Advocacy and Education at the Content Authenticity Initiative (CAI); and Ian Dejong,
Principal Strategist at Adobe’s APAC Digital Strategy Group.