The IPTC is very happy to announce that it has joined the Steering Committee of Project Origin, one of the industry’s key initiatives to fight misinformation online through the use of tamper-evident metadata embedded in media files.
After working with Project Origin over a number of years, and co-hosting a series of workshops during 2022, the organisation formally invited the IPTC to join the Steering Committee.
Current Steering Committee members are Microsoft, the BBC and CBC / Radio Canada. The New York Times also participates in Steering Committee meetings through its Research & Development department.
“We were very happy to co-host with Project Origin a productive series of webinars and workshops during 2022, introducing the details of C2PA technology to the news and media industry and discussing the remaining issues to drive wider adoption,” says Brendan Quinn, Managing Director of the IPTC.
C2PA, the Coalition for Content Provenance and Authenticity, took a set of requirements from both Project Origin and the Content Authenticity Initiative to create a technical means of associating media files with information on the origin and subsequent modifications of news stories and other media content.
“Project Origin’s aim is to take the ground-breaking technical specification created by C2PA and make it realistic and relevant for newsrooms around the world,” Quinn said. “This is very much in keeping with the IPTC’s mission to help media organisations to succeed by sharing best practices, creating open standards and facilitating collaboration between media and technology organisations.”
“The IPTC is a perfect partner for Project Origin as we work to connect newsrooms through secure metadata,” said Bruce MacCormack, the CBC/Radio-Canada Co-Lead.
The announcement was made at the Trusted News Initiative event held in London today, 30 March 2023, where representatives of the BBC, AFP, Microsoft, Meta and many others gathered to discuss trust, misinformation and authenticity in news media.
Learn more about Project Origin by contacting us or viewing the video below:
IPTC Managing Director Brendan Quinn presented at the European Broadcasting Union’s Data Technology Seminar last week.
The DataTech Seminar, known in previous years as the Metadata Developers Network, brought over 100 technologists together in person in Geneva to discuss topics related to managing data at broadcasters in Europe and around the world.
Brendan spoke on Tuesday 21st March on a panel discussing Artificial Intelligence and the Media. Brendan used the opportunity to discuss IPTC’s current work on “do not train” signals in metadata, and on establishing best practices for how AI tools can embed metadata indicating the origin of their media.
The work of C2PA, Project Origin and Content Authenticity Initiative on addressing content provenance and tamper-evident media was also highlighted by Brendan during the panel discussion, as this relates to the prevalence of “deepfake” content that can be created by generative AI engines.
On Wednesday 22nd March, Brendan spoke in lieu of Paul Kelly, lead of the IPTC Sports Content Working Group about the IPTC SportSchema project. The session was called “IPTC Sport Schema – the next generation of sports data.” An evolution of IPTC’s SportsML standard, IPTC Sport Schema brings our 20 years of experience in sports data markup to the world of Knowledge Graphs and the Semantic Web. The specification is coming close to a version 1, so we were very proud to present it to some of the world’s top broadcasters and industry players.
The IPTC SportSchema site sportschema.org now includes comprehensive documentation of the ontology behind sports data model, examples of how it can be queried using SPARQL, example data files and instance diagrams showing how it can be used to represent common sports such as athletics, soccer, golf and hockey.
We look forward to discussing IPTC Sport Schema much more over the coming months, as we draw close to its general release.
EBU members can watch the full presentation at the EBU.ch site.
Our friends at CEPIC are running a webinar in conjunction with Google on the Licensable badge in search results. The webinar is TODAY, February 21st, so there are still a few hours left to join.
Register for free at https://www.eventbrite.com/e/google-webinar-image-seo-and-licensable-badge-tickets-532031278877
Google webinar: Image SEO and Licensable Badge
In this webinar, John Mueller, Google’s Search Advocate, will cover Image SEO Best Practices and Google’s Licensable Badge. For the Licensable Badge, John will give an overview of the product and implementation guidelines. There will also be time for a Q&A session.
One of the methods for enabling your licensing metadata to be surfaced in Google Search results is to embed the correct IPTC Photo Metadata directly into image files. The other is to use schema.org markup in the page hosting the image. We explain more in the Quick Guide to IPTC Photo Metadata on Google Images, but you can also learn about it by attending this webinar.
Tuesday 21st February 2023, at 4 PM – 5PM Central European Time
Topics covered include:
• Image SEO best practices
• Licensable badge in Google image search results
This is a free webinar open to all those interested, not just CEPIC or IPTC members.
The IPTC has long worked with organisations on schemas for representing news and media content in all of their forms.
Back in early 2022, the IPTC started hosting the BBC Ontologies, a set of semantic web vocabularies created between 2012 and 2014 that can be used to describe news content, sports, TV and radio programmes and more. When the BBC stopped hosting them in late 2021, IPTC offered to host them on the BBC’s behalf.
“I’m very grateful to the IPTC for providing hosting for these ontologies while we perform some maintenance on their former home,” said Jeremy Tarling, Head of Content Metadata for the BBC, at the time. “For those BBC ontologies relevant to IPTC’s mission we would be keen to discuss longer-term arrangements for their hosting and ownership.”
Since then we have added the SNaP Ontology, a similar semantic web ontology created by the UK’s national news agency PA Media (known at the time as the Press Association). The SNaP ontology was similarly left without a home after the PA brand change.
“We are delighted for the SNaP Ontologies to find their home with the IPTC and its community,” said Steve Robinson, Director of Technology, PA Media Group. “It is our hope that these ontologies, complemented by other member contributions, will support the IPTC’s continued evolution of digital news standards.”
While neither of these standards are being actively developed, we at the IPTC think that they should be accessible to researchers, architects and developers in the future who may want to draw upon their concepts and vocabularies.
In fact, the BBC Sport Ontology is being used as one of the sources of inspiration for IPTC’s forthcoming sports data ontology, which will be announced soon.
With that in mind, the IPTC is willing to host other data schemas and specifications, especially those that are no longer hosted by their creators. If you have suggestions for resources that we should host in our third party area, please let us know.
Here is a wrap-up of IPTC has been up to in 2022, covering our latest work, including updates to most of our key standards.
Two successful member meetings and five member webinars
This year we again held our member meetings online, in May and October. We had over 70 registered attendees each time, from over 40 organisations, which is well over half of our member organisations so it shows that the virtual format works well.
This year we had guests from United Robots, Kairntech, EDRLab, Axate, HAND Identity, RealityDefender.ai, synthetic media consultant Henrik de Gyor and metaverse expert Toby Allen, as well as member presentations from The New York Times, Agence France-Presse, Refinitiv (an LSE Group company), DATAGROUP Consulting, TT Sweden, iMatrics and more. And that’s not even counting our regular Working Group presentations! So we had a very busy three days in May and October.
We also had some very interesting members-only webinars including a deep dive into ninjs 2.0, JournalList and the trust.txt protocol, a joint webinar with the EBU on how Wikidata and IPTC Media Topics can be used together, and a great behind the scenes question-and-answer session with a product manager from Wikidata itself.
Recordings of all presentations and webinars are available to IPTC members in the Members-Only Zone.
A fascinating Photo Metadata Conference
This year’s IPTC Photo Metadata Conference was held online in November and we had over 150 registrants and 19 speakers from Microsoft, CBC Radio Canada, BBC, Adobe, Content Authenticity Initiative, the Smithsonian and more. The general theme was bringing the IPTC Photo Metadata Standard to the real world, focussing on adoption of the recently-introduced accessibility properties, looking at adoption and interoperability between different software tools, including a new comparison tool that we have introduced; use of C2PA and Content Authenticity in newsroom workflows, with demos from the BBC and CBC (with Microsoft Azure).
We also had an interesting session discussing the future of AI-generated images and how metadata could help to identify which images are synthetic, the directions and algorithms used to create them, and whether or not the models were trained on copyrighted images.
Recordings of all sessions are available online.
Presentations at other conferences, work with other organisations
IPTC was represented at the CEPIC Congress in Spain, the DigiTIPS conference run by imaging.org, the Sports Video Group’s content management group, and several Project Origin events.
Our work with C2PA is progressing well. As of version 1.2 of the C2PA Specification, assertions can now include any property from IPTC Photo Metadata Standard and/or IPTC Video Metadata Hub. C2PA support is growing in tools and is now available in Adobe Photoshop.
IPTC is also working with Project Origin on enabling C2PA in the news industry.
We had an IPTC member meet-up at the NAB Show in Las Vegas in May.
We also meet regularly with Google, schema.org, CIPA (the camera-makers behind the Exif standard), ISO, CEPIC and more.
Standard and Working Group updates
- Our IPTC NewsCodes vocabularies had regular updates each quarter, including 12 new terms at least 20 retired terms. See the details in our news posts about the September Update, July Update, May Update, and the February Update (in time for the Winter Olympics). We also extended the Digital Source Type vocabulary specifically to address “synthetic media” or AI-generated content.
- The News in JSON Working Group released ninjs 1.4, a parallel release for those who can’t upgrade to ninjs 2.0 which was released in 2021. We published a case study showing how Alamy uses ninjs 2.0 for its content API.
- NewsML-G2 v2.31 includes support for financial instruments without the need to attach them to organisations.
- Photo Metadata Standard 2022.1 includes a Contributor structure aligned with Video Metadata Hub which can handle people who worked on a photograph but did not press the shutter, such as make-up artists, stylists or set designers;
- The Sports Content Working Group is working on the IPTC Sport Schema, which is pre-release but we are showing it to various stakeholders before a wider release for feedback. If you are interested, please let me know!
- Video Metadata Hub 1.4 includes new properties for accessibility, content warnings, AI-generated content, and clarifies the meanings of many other properties.
New faces at IPTC
We waved farewell to Johan Lindgren of TT as a Board Member, after five years of service. Thankfully Johan is staying on as Lead of the News in JSON Working Group.
We welcomed long-time member Heather Edwards of The Associated Press as our newest board member.
We welcomed Activo, Data Language, Denise Kremer, MarkLogic, Truefy, Broadcast Solutions and Access Intelligence as new IPTC members, plus Swedish publisher Bonnier News who are joining at the start of 2023. We’re very happy to have you all as members!
If you are interested in joining, please fill out our membership enquiry form.
Web site updates
We launched a new, comprehensive navigation bar on this website, making it easier to find our most important content.
We have also just launched a new section highlighting the “themes” that IPTC is watching across all of our Working Groups:
- Knowledge Graphs and the Semantic Web for Media
We would love to hear what you think about the new sections, which hopefully bring the site to life.
Best wishes to all for a successful 2023!
Thanks to everyone who has supported IPTC this year, whether as members, speakers at our events, contributors to our standards development or software vendors implementing our standards. Thanks for all your support, and we look forward to working with you more in the coming year.
If you have any questions or comments, you can contact me directly at email@example.com.
Managing Director, IPTC
The IPTC Video Metadata Working Group is proud to announce the release of version 1.4 of the group’s standard, Video Metadata Hub.
See the updated properties table, updated mappings table and updated guidelines document.
All changes can be used immediately in Video Metadata Hub use cases, particularly in C2PA assertions (described in our recent post).
Version 1.4 introduces several new properties and several changes to add accessibility properties and to align it more closely with the IPTC Photo Metadata Standard:
Content Warning: signals to viewers such as drug references, nudity or violence, and health warnings such as flashing lights.
Digital Source Type: whether the content was created by a digital camera, scanned from film, or created using or with the assistance of a computer.
Review Rating: a third-party review such as a film’s rating on Rotten Tomatoes.
Workflow Rating: equivalent to the XMP rating field, a numeric scale generally used by creators to tag shots/takes/videos that are of higher quality.
Alt Text (Accessibility): Short text describing the video to those who cannot view it.
Extended Description (Accessibility): Longer description more fully describing the purpose and meaning of the video, elaborating on the information given in the Alt Text (Accessibility) property.
Timed Text Link: refers to an external file used for text with timing information using a standard such as WebVTT or W3C Timed Text, usually used for subtitles, closed captions or audio description
Date Created: modified description to align it with Photo Metadata.
Rating: modified description to make it more specifically about audience content classifications such as MPA ratings
Data Displayed on Screen: changed description.
Keywords: Pluralised label to match the equivalent in Photo Metadata.
Title: changed data type to allow multiple languages
Transcript: changed data type to allow multiple languages
Copyright Year: changed description to add “year of origin of the video”
Embedded Encoded Rights Expression: property label changed from “Rights and Licensing Terms (1)” to clarify and align with Photo Metadata
Linked Encoded Rights Expression: property label changed from “Rights and Licensing Terms (2)” to clarify and align with Photo Metadata
Copyright Owner: label change label from “Rights Owner” to align with Photo Metadata
Source (Supply Chain): Change label and XMP property to align it with Photo Metadata
Qualified Link with Language: used by Times Text Link, specifies an external file along with its role (eg “audio description”) and human language (eg “Spanish”)
“Embedded Encoded Rights Expression Structure” changed label from “Embedded Rights Expression Structure” to align with Photo Metadata
“Linked Encoded Rights Expression Structure” changed label from “Linked Rights Expression Structure” to align with Photo Metadata
Data type of “Role” in the “Entity with Role” structure was changed from URI to Text to align with Photo Metadata
The Video Metadata Hub mapping tables also include mappings to the DPP AS-11 and MovieLabs MDDF formats.
The Video Metadata Hub Generator can be used to explore the properties in the standard.
Please contact IPTC or the public Video Metadata discussion group with any questions or suggestions.
The IPTC’s flagship news exchange standard, NewsML-G2, is now updated to version 2.31. The change was approved at the IPTC Standards Committee Meeting at the IPTC Autumn Meeting 2022.
The full NewsML-G2 XML Schema, NewsML-G2 Guidelines document and NewsML-G2 specification document have all now been updated.
The only change (Change Request CR00215) is that we now allow the hasInstrument element on any concept or assert. Previously we required hasInstrument to be declared on organisations only, but we realised that not every financial instrument related to an organisation: for example an exchange-traded fund, or the instrument for a commodity, do not directly relate to a specific company.
Interestingly, hasInstrument elements in
<assert>s did appear to work in previous versions, but that is because of NewsML-G2’s use of the
xs:any construct which allows asserts to be augmented with arbitrary elements. No validation took place on elements which were added in this way.
Example 1: hasInstrument as a child of concept
<concept> <conceptId qcode="P:18040196349" /> <type qcode="cptType:97"/> <name>Invesco Capital Appreciation Fund;R6</name> <hasInstrument symbol="OPTFX.O" type="symType:RIC" symbolsrc="symSrc:RFT"/> <hasInstrument symbol="US00141G7328" symbolsrc="symSrc:ISO" type="symType:ISIN"/> </concept>
Example 2: hasInstrument as a child of assert
<assert qcode="P:18040196349"> <name>Invesco Capital Appreciation Fund;R6</name> <type qcode="cptType:97"/> <hasInstrument symbol="OPTFX.O" type="symType:RIC" symbolsrc="symSrc:RFT"/> <hasInstrument symbol="US00141G7328" symbolsrc="symSrc:ISO" type="symType:ISIN"/> </assert>
Example 3: hasInstrument within assert/organisationDetails
This usage still works, but is now deprecated.
<assert qcode="P:18040196349"> <name>Invesco Capital Appreciation Fund;R6</name> <type qcode="cptType:97"/> <organisationDetails> <hasInstrument symbol="OPTFX.O" type="symType:RIC" symbolsrc="symSrc:RFT"/> <hasInstrument symbol="US00141G7328" symbolsrc="symSrc:ISO" type="symType:ISIN"/> <rtr:anyOtherElement> Other elements in other namespaces allowed here due to xs:any other </rtr:anyOtherElement> </organisationDetails> </assert>
- The top-level folder of the NewsML-G2 v2.31 release is http://iptc.org/std/NewsML-G2/2.31/.
- The NewsML-G2 Implementation Guidelines document, updated to cover version 2.31 is available at https://www.iptc.org/std/NewsML-G2/guidelines
- The latest NewsML-G2 Specification document is available at https://www.iptc.org/std/NewsML-G2/specification/
- The XML Schema for NewsML-G2 v2.31 is at http://iptc.org/std/NewsML-G2/2.31/specification/NewsML-G2_2.31-spec-All-Power.xsd
XML Schema documentation of version 2.31 version is available on GitHub and at http://iptc.org/std/NewsML-G2/2.31/specification/XML-Schema-Doc-Power/.
NewsML-G2 Generator updated
The NewsML-G2 Generator has been updated to use version 2.31. There are no substantive changes but the version number of generated files has been updated to 2.31.
Thanks to Dave Compton of Refinitiv (an LSE Group Company) and the NewsML-G2 Working Group for their work on the update, and to Kelvin Holland on his work on the documentation.
To follow our work on GitHub, please see the IPTC NewsML-G2 GitHub repository.
The full NewsML-G2 change log showing the Change Requests included in each new version is available at the dev.iptc.org site.
We had a great Photo Metadata Conference last Thursday. Thanks to those who attended. For those who didn’t, or those who would like to go over some detail again, here we publish full recordings of all sessions.
First up, Brendan Quinn, IPTC Managing Director introduced the day and gave an overview of what was to come:
Next was a great panel on adoption of the accessibility properties added in the 2021.1 update to the IPTC Photo Metadata Standard. We are very happy to share that the fields are now supported in many popular photo creating and editing tools, with more to come:
Next was David Riecks and Michael Steidl, co-leads of the IPTC Photo Metadata Working Group, presenting the work done by the Working Group since the last Photo Metadata Conference:
Then came a session on real-world implementations of the C2PA specification for content authenticity, including presentations from Microsoft, CBC / Radio Canada, the BBC and Adobe / Content Authenticity Initiative:
The last session was a panel discussion on Metadata for AI Images, looking at questions around the ethics of using copyrighted content to train a machine learning engine to generate AI images, and how the IPTC Photo Metadata Standard could be extended to support metadata appropriate for AI-generated images:
We had a great session and a packed conference! We look forward to seeing everyone again at next year’s event.
Today, the IPTC announces the release of the IPTC Photo Metadata Standard, version 2022.1.
The update has some changes to align the IPTC Photo Metadata Standard more closely which IPTC Video Metadata Hub, which helps with the integration into the C2PA specification as announced earlier this week.
The changes will be presented today (Thursday 10 November) at the IPTC Photo Metadata Conference, alongside sessions on AI and images, C2PA, and accessibility. You can still register for today’s Photo Metadata Conference, for free, at the IPTC Photo Metadata Conference 2022 event page. Video recordings from the event will be posted in the coming weeks.
The changes in detail
The IPTC Core schema has been updated to version 1.4, including the following changes:
Name of property Source changed to Source (Supply Chain)
Property Subject Code was set to legacy state
The IPTC Extension schema has been updated to version
New property Contributor (matching the equivalent property in IPTC Video Metadata Hub)
The property structure for Product has been extended with a new property Identifier
The specification document has also been updated with some edits and additions to Help Texts and User Notes.
Technical Reference update
The IPTC Photo Metadata TechReference has also been updated to include the changes in version 2022.1. This can be used by software makers to easily include the changes in the new version.
For more information on how to use the Technical Reference, please consult the IPTC Photo Metadata Technical Reference documentation.
For any questions or comments on this update or on the IPTC Photo Metadata Standard in general, please post to the public IPTC Photo Metadata forum at firstname.lastname@example.org.
We are happy to announce that IPTC’s work with C2PA, the Coalition for Content Provenance and Authority, continues to bear fruit. The latest development is that C2PA assertions can now include properties from both the IPTC Photo Metadata Standard and our video metadata standard, IPTC Video Metadata Hub.
Version 1.2 of the C2PA Specification describes how metadata from either the photo or video standard can be added, using the XMP tag for each field in the JSON-LD markup for the assertion.
For IPTC Photo Metadata properties, the XMP tag name to be used is shown in the “XMP specs” row in the table describing each property in the Photo Metadata Standard specification. For Video Metadata Hub, the XMP tag can be found in the Video Metadata Hub properties table under the “XMP property” column.
We also show in the example assertion how the new accessibility properties can be added using the Alt Text (Accessibility) field which is available in Photo Metadata Standard and will soon be available in a new version of Video Metadata Hub.