Over 60 senior technology, data and editorial staff from 43 top media companies around the world met in Juan les Pins, France and online for the IPTC Spring Meeting 2025.

Representatives from AP, AFP, BBC, Bloomberg, Getty Images, New York Times, Sinclair Broadcasting Group, Radio New Zealand, Broadcast Solutions Group, Qatar News Agency, Xinhua News Agency, Progress Software, Data Language / DataGraphs, National Geographic Society, OrangeLogic, Trufo.ai, Deutsche Welle, Profium, Athens Technology Centre and more joined us in Antibes. We discussed and shared best practices on AI in media, content provenance, knowledge graphs, AI opt-in and opt-out, and many other topics.

Highlights included:

• Julie McVey from the National Geographic Society speaking about a proof-of-concept project they undertook with their DAM vendor OrangeLogic and provenance technology provider Trufo to digitally sign their archive content
• Paul Wilton from Data Language showing how their DataGraphs product can be used to visualise sports information and link key moments to video clips, all based on IPTC’s Sport Schema model
• Invited guest Benjamin Sabbah from Reporters Without Borders speaking about the Journalism Trust Initiative, leading to a discussion about how we can create a vehicle for metadata about publishing organisations as well as metadata about individual content items
• Reports from the NewsML-G2 / News Architecture Working Group, the News in JSON Working Group and the Photo Metadata Working Group

Day 1 was held in conjunction with the CEPIC 2025 meeting, where we held panels about opt-in and opt-out for Generative AI training, C2PA and media provenance, blockchains for image archives and a hands-on workshop on photo metadata.

Members held the sort of productive discussions, debates and collaborations that can only happen in a face-to-face meeting.