IPTC Managing Director Brendan Quinn presented on IPTC’s work in content provenance and authenticity at the Reimagining DAM conference in Munich, Germany, last week.

The conference is organised by Digital Asset Management software vendor (and IPTC member) Fotoware for its customers and others in the industry who are interested in their work.

As Fotoware’s Chief Product and Technology Officer Janniche Moe said in her introduction, we are now in a world where we can’t answer the most basic questions about content: “Where did this come from? Can we use it? Can we trust it?”

C2PA, and the IPTC’s work to make it workable for the media industry, addresses that problem.

Quinn’s presentation focused on the threat of fake news and misinformation to the media industry, how C2PA can solve the problem, and how IPTC is helping media companies to implement C2PA Content Credentials in a simple way by “stamping” content with their publisher signature.

To learn more on this topic, attend the IPTC Spring Meeting and the IPTC Media Provenance Summit in Toronto, Canada in April 2026.