IPTC announced a new version of its Photo Metadata Standard, the most widely used standard to describe photos. It allows users to add precise and reliable data about people, products, locations and artwork shown in an image, and provides an improved and flexible way to express rights associated with a picture. IPTC is the world’s leading standards body for the news media and aims to simplify the distribution of information. The specification of this standard can be downloaded from the Photo Metadata Standard section.