The IPTC has joined the BBC (UK), YLE (Finland), RTÉ (Ireland), ITV (UK), ITN (UK), EBU (Europe), AP (USA/Global), Comcast (USA/Global), ASBU (Africa and Middle East), Channel 4 (UK) and the IET (UK) as a “champion” in the Stamping Your Content project, run by the IBC Accelerator as part of this year’s IBC Conference in Amsterdam. 

These “Champions” represent the content creator side of the equation. The project also includes “participants” from the vendor and integrator community: CastLabs, TCS, Videntifier, Media Cluster Norway, Open Origins, Sony, Google Cloud and Trufo.

This project aims to develop open-source tools that enable organisations to integrate Content Credentials (C2PA) into their workflows, allowing them to sign and verify media provenance. As interest in authenticating digital content grows, broadcasters and news organisations require practical solutions to assert source integrity and publisher credibility. However, implementing Content Credentials remains complex, creating barriers to adoption. This project seeks to lower the entry threshold, making it easier for organisations to embed provenance metadata at the point of publication and verify credentials on digital platforms. 

The initiative has created a proof-of-concept open source ‘stamping’ tool that links to a company’s authorisation certificate, inserting C2PA metadata into video content at the time of publishing. Additionally, a complementary open-source plug-in is being developed to decode and verify these credentials, ensuring compliance with C2PA standards. By providing these tools, the project enables media organisations to assert content authenticity, helping to combat misinformation and reinforce trust in digital media.

This work builds upon the “Designing Your Weapons in the Fight Against Disinformation” initiative at last year’s IBC Accelerator, which mapped the landscape of digital misinformation. The current phase focuses on practical implementation, ensuring that organisations can start integrating authentication measures in real-world workflows. By fostering an open and standardised approach, the project supports the broader media ecosystem in adopting content provenance solutions that enhance transparency and trustworthiness.

Attend the project’s panel presentation session at the International Broadcasting Convention, IBC2025 in Amsterdam on Monday, Sept 15 at 09:45 – 10:45.

The speakers on the panel on Monday September 15 are all from IPTC member organisations:

• Henrik Cox, Solutions Architect – OpenOrigins
• Judy Parnall, Principal Technologist, BBC Research & Development – BBC
• Mohamed Badr Taddist, Cybersecurity Master graduate, content provenance and authenticity – European Broadcasting Union (EBU)
• Tim Forrest, Head of Content Distribution and Commercial Innovation – ITN

See more detail on the IBC Show site.

Many of the participating organisations are also IPTC members, so the work started in the project will continue after IBC through the IPTC Media Provenance Committee and its Working Groups.

We are already planning to carry this work forward at the next Media Provenance Summit which will be held later in September in Bergen, Norway.