Adding metadata to images costs money but developments in the image industry indicate a real return for those who invest in their metadata workflow now. In an increasingly automated workflow metadata drives distribution and management in all sectors.

At the IPTC Photo Metadata Conference 2015 participants heard from practitioners and game changers in rights management about how quality metadata improves business. The conference was held on 4 June 2015 in Warsaw, Poland, in conjunction with the Cepic Congress 2015. Find slides and audio recordings of the presentations at