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The IPTC Video Metadata Working Group has released version 1.6 of its Video Metadata Hub standard, including terms for rights usage, language, and content created by Generative AI models.
New properties
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Rights Usage Terms: The licensing parameters of the video expressed in free text. (Aligned with the equivalent term in IPTC Photo Metadata.)
Changed properties
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Language: Changed label and description to reflect that this represents the main language of the video. (Previously the term was called “language version”).
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Source (Supply Chain): Changed description to reflect that changes made be made by a system (such as a Generative AI engine) as well as a person or organisation.
The specification for Video Metadata Hub is separated into two parts: IPTC Video Metadata Hub properties and IPTC Video Metadata Hub mappings showing how to apply these core properties in many existing video standards.
There is also a JSON Schema representation of Video Metadata Hub, which is used by some large media companies in manageing their video content. The 1.6 version of the JSON schema reflects the latest changes.
The Video Metadata Hub User Guide and Video Metadata Hub Generator tool have also been updated to include the changes in version 1.6.
Please feel free to discuss the new version of Video Metadata Hub on the public iptc-videometadata discussion group, or contact IPTC via the Contact us form.