The IPTC has released a guide helping news organisations to sign their news content using C2PA technology.

The guidance was launched at today’s Content Authenticity Summit in New York, co-hosted by IPTC along with the Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity (C2PA).

The guide walks publishers and broadcasters through the steps of evaluating and understanding why they should want to implement content provenance at their organisation, and what they aim to achieve. The guide suggests some use cases and reasons that media organisations might want to consider while planning their implementation.

Next, the guide walks through how publishers can obtain a certificate from one of our Certificate Authority partners; submitting the certificate to the Verified News Publisher list, and signing content using your publisher certificate.

The IPTC Media Provenance Committee will adapt the guide over the coming months as the procedure evolves.

For questions on the guidelines or for any other issues regarding the IPTC Origin Verified News Publishers List, please contact IPTC.