Video Metadata

IPTC Video Metadata is essential for using metadata across existing standards in a well-defined, reliable and efficient way.

Diagram

A Common Ground for Metadata

IPTC Video Metadata defines a set of widely used metadata properties with a focus on describing the visible and audible content, the associated rights, assigned identifiers and other administrative data. Further it includes a basic set of technical fields. These properties can be stored by different technical video standards either by embedding the metadata or by an associated stand-alone document.

Upcoming Events

  • IPTC Photo Metadata Conference 2026 (open to the public)

    Location
    Online
    Date(s)
    Autumn 2026 TBC

  • IPTC Autumn Meeting 2026 (for IPTC members)

    Location
    Online
    Date(s)
    19 - 21 October 2026

  • IPTC Spring Meeting 2027 (for IPTC members)

    Location
    To be confirmed
    Date(s)
    12 - 14 April, 2027
Latest News

Apr 27 “The news industry is the spiritiual core of C2PA”: the IPTC Media Provenance Summit in Toronto

Over 100 media provenance experts from 67 organisations around the world gathered in Toronto at the IPTC Media Provenance Summit on 16th April. The event was co-organised by CBC/Radio-Canada and the IPTC Media Provenance Committee. It was kindly hosted for us by Reuters at their offices in Toronto, and the catering was sponsored by Getty […]