Video Metadata

IPTC Video Metadata is essential for using metadata across existing standards in a well-defined, reliable and efficient way.

Diagram

A Common Ground for Metadata

IPTC Video Metadata defines a set of widely used metadata properties with a focus on describing the visible and audible content, the associated rights, assigned identifiers and other administrative data. Further it includes a basic set of technical fields. These properties can be stored by different technical video standards either by embedding the metadata or by an associated stand-alone document.

Upcoming Events

  • IPTC Spring Meeting 2025 - for IPTC members

    Location
    Juan les Pins, France and online
    Date(s)
    May 14 - 16, 2025

  • Photo Metadata Conference 2025 - open to the public

    Location
    Online
    Date(s)
    Date to be confirmed

  • IPTC Autumn Meeting 2025 - for IPTC members

    Location
    Online
    Date(s)
    20 - 22 October, 2025
Latest News

Dec 9 IPTC launches ninjs 3.0 in association with DPP’s Live Production Exchange

The IPTC has worked together with the DPP and stakeholders from Reuters, Arqiva and Warner Brothers Discovery to develop a pioneering new initiative called DPP Live Production Exchange (LPX). The LPX protocol covers API and a data schema for information related to news coverage of live events, including the ability for B2B event subscribers to […]