Video Metadata

IPTC Video Metadata is essential for using metadata across existing standards in a well-defined, reliable and efficient way.

Diagram

A Common Ground for Metadata

IPTC Video Metadata defines a set of widely used metadata properties with a focus on describing the visible and audible content, the associated rights, assigned identifiers and other administrative data. Further it includes a basic set of technical fields. These properties can be stored by different technical video standards either by embedding the metadata or by an associated stand-alone document.

Upcoming Events

  • IPTC Photo Metadata Conference 2026 (open to the public)

    Location
    Online
    Date(s)
    Autumn 2026 TBC

  • IPTC Autumn Meeting 2026 (for IPTC members)

    Location
    Online
    Date(s)
    19 - 21 October 2026

  • IPTC Spring Meeting 2027 (for IPTC members)

    Location
    To be confirmed
    Date(s)
    12 - 14 April, 2027
Latest News

Aug 14 AI Disclosure and a Metadata Safari: Agenda for 2026 Photo Metadata Conference announced

IPTC’a annual Photo Metadata Conference is taking place on Thursday, 3rd September. We have a great lineup again this year, featuring sessions on AI disclosure, new IPTC Photo Metadata properties, a “metadata safari” demonstrating vendor implementation of industry standards, and a new tool to examine real-world use of photo metadata at news providers. This year […]