Video Metadata

IPTC Video Metadata is essential for using metadata across existing standards in a well-defined, reliable and efficient way.

Diagram

A Common Ground for Metadata

IPTC Video Metadata defines a set of widely used metadata properties with a focus on describing the visible and audible content, the associated rights, assigned identifiers and other administrative data. Further it includes a basic set of technical fields. These properties can be stored by different technical video standards either by embedding the metadata or by an associated stand-alone document.

Upcoming Events

  • IPTC Photo Metadata Conference 2026 (open to the public)

    Location
    Online
    Date(s)
    Autumn 2026 TBC

  • IPTC Autumn Meeting 2026 (for IPTC members)

    Location
    Online
    Date(s)
    19 - 21 October 2026

  • IPTC Spring Meeting 2027 (for IPTC members)

    Location
    To be confirmed
    Date(s)
    12 - 14 April, 2027
Latest News

Jun 15 IPTC at Fotoware webinar on Thursday 18 June

IPTC Managing Director Brendan Quinn will take part in a webinar on Thursday 18 June discussing how content provenance and AI change the landscape of publishing and content management. Organised by IPTC member and software vendor Fotoware, the webinar, “Content Ownership: From Theory to Value” is billed as “a strategic panel for publishing leaders on […]