Video Metadata
IPTC Video Metadata is essential for using metadata across existing standards in a well-defined, reliable and efficient way.
A Common Ground for Metadata
IPTC Video Metadata defines a set of widely used metadata properties with a focus on describing the visible and audible content, the associated rights, assigned identifiers and other administrative data. Further it includes a basic set of technical fields. These properties can be stored by different technical video standards either by embedding the metadata or by an associated stand-alone document.
Upcoming Events
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IPTC Spring Meeting 2027 (for IPTC members)
- Location
- Cologne, Germany
- Date(s)
- 13 - 15 April, 2027
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IPTC Media Provenance Summit
- Location
- Cologne, Germany
- Date(s)
- 12 April 2027
Latest News
The IPTC News Architecture Working Group is pleased to announce the release of NewsML-G2 version 2.36. It adds a new set of properties for describing how AI was used to create or enhance content. Version 2.36 was approved by the IPTC Standards Committee on 21 October 2026. Alongside the new AI properties, it adds two […]