Video Metadata Hub
A common ground for video management: a set of video metadata properties, which can be expressed by multiple technical standards.
Video Metadata Hub Recommendation 1.5 is the latest version.
The first Recommendation was presented at IPTC’s Video Day on 25 October 2016.
Download the Video Metadata Hub one-pager PDF
Join the public IPTC Video Metadata discussion group
Finding Common Ground …
IPTC’s “Hub” Recommendation covers many use cases and exchange of metadata over multiple standards.
It was developed to provide a cohesive solution for the variety of different standards used for compressing video and audio, for file formats, and for different schemas of metadata properties.
The Video Metadata Hub (VMH) supports varied technical solutions with the key goal of storing and exchanging metadata in a safe and reliable way, with a universal metadata schema.
The VMH is comprised of a single set of video metadata properties, which can be expressed by multiple technical standards, in full as reference implementation in XMP, EBU Core and JSON. These properties can be used for describing the visible and audible content, rights data, administrative details and technical characteristics of a video.
Latest News
The news outlet China Daily reported on Friday that China will require all AI-generated content to be labelled from September 1st, 2025. China Daily reports: Chinese authorities issued guidelines on Friday requiring labels on all artificial intelligence-generated content circulated online, aiming to combat the misuse of AI and the spread of false information. […]