Video Metadata

IPTC Video Metadata is essential for using metadata across existing standards in a well-defined, reliable and efficient way.

Diagram

A Common Ground for Metadata

IPTC Video Metadata defines a set of widely used metadata properties with a focus on describing the visible and audible content, the associated rights, assigned identifiers and other administrative data. Further it includes a basic set of technical fields. These properties can be stored by different technical video standards either by embedding the metadata or by an associated stand-alone document.

Upcoming Events

  • IPTC Photo Metadata Conference 2026 (open to the public)

    Location
    Online
    Date(s)
    Autumn 2026 TBC

  • IPTC Autumn Meeting 2026 (for IPTC members)

    Location
    Online
    Date(s)
    19 - 21 October 2026

  • IPTC Spring Meeting 2027 (for IPTC members)

    Location
    To be confirmed
    Date(s)
    12 - 14 April, 2027
Latest News

Jul 20 Towards ODRL 3.0: IPTC’s RightsML at W3C ODRL Workshop

IPTC’s Brendan Quinn presented today at the W3C’s Workshop on the Future of ODRL. The IPTC presentation, “From ACAP to RightsML: the news industry and the future of ODRL”, accompanied a position paper that IPTC recently submitted to the workshop materials. Quinn’s presentation outlined IPTC’s history with ODRL and machine-readable rights statements over the past […]