Video Metadata
IPTC Video Metadata is essential for using metadata across existing standards in a well-defined, reliable and efficient way.
A Common Ground for Metadata
IPTC Video Metadata defines a set of widely used metadata properties with a focus on describing the visible and audible content, the associated rights, assigned identifiers and other administrative data. Further it includes a basic set of technical fields. These properties can be stored by different technical video standards either by embedding the metadata or by an associated stand-alone document.
Upcoming Events
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IPTC Spring Meeting 2026 (for IPTC members)
- Location
- Toronto, Canada - kindly hosted by Reuters
- Date(s)
- 13 - 15 April, 2026
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Media Provenance Summit (by invitation only)
- Location
- Toronto, Canada- kindly hosted by Reuters
- Date(s)
- 16 April, 2026
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IPTC Photo Metadata Conference 2026 (open to the public)
- Location
- Online
- Date(s)
- Autumn 2026 TBC
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IPTC Autumn Meeting 2026 (for IPTC members)
- Location
- Online
- Date(s)
- October 2026 (TBC)
Latest News
The IPTC has published version 2.0 of its guidelines, providing updated pathways for publishers to opt out from unauthorised content use by AI engines. Access the updated guidelines here on the IPTC website. This version addresses the rapidly evolving AI landscape by incorporating two protocols introduced in late 2025: Really Simple Licensing (RSL) specification Cloudflare’s […]