Video Metadata
IPTC Video Metadata is essential for using metadata across existing standards in a well-defined, reliable and efficient way.

A Common Ground for Metadata
IPTC Video Metadata defines a set of widely used metadata properties with a focus on describing the visible and audible content, the associated rights, assigned identifiers and other administrative data. Further it includes a basic set of technical fields. These properties can be stored by different technical video standards either by embedding the metadata or by an associated stand-alone document.
Upcoming Events
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IPTC Photo Metadata Conference 2025 - open to the public
- Location
- Online
- Date(s)
- Autumn 2025 TBC
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IPTC Autumn Meeting 2025 - for IPTC members
- Location
- Online
- Date(s)
- 15 - 17 October, 2025
Latest News
The IPTC has joined the BBC (UK), YLE (Finland), RTÉ (Ireland), ITV (UK), ITN (UK), EBU (Europe), AP (USA/Global), Comcast (USA/Global), ASBU (Africa and Middle East), Channel 4 (UK) and the IET (UK) as a “champion” in the Stamping Your Content project, run by the IBC Accelerator as part of this year’s IBC Conference in […]